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November 14th, 2017 by | No Comments

 

Image by Michael W. May

 

Although the holiday season has always been a cash cow for online retailers, recent data shows that consumers are no longer limiting their holiday shopping to the period from Black Friday to Christmas Eve. With online stores improving accessibility and lowering their shipping barriers and costs, consumers are evolving their spending habits to buy early. This presents several challenges and opportunities for retailers this year.

 

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Posted in: Marketing, Social Media



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November 7th, 2017 by | No Comments

 

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Since Instagram Business accounts were introduced in 2016, Instagram has made it their top priority to help brands and their followers interact and engage in more meaningful ways beyond double taps and follows.

 

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Posted in: Instagram, Marketing, Social Media



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October 31st, 2017 by | No Comments

 

8 Digital Marketing Trends Set to Expire by 2018 (blog.hubspot.com)

This coming year, consider tossing out overused, under-performing marketing trends to make room for strategies that increase brand awareness, capture qualified leads, and help your sales teams increase their revenue.

10 Mistakes Small Businesses Make When Preparing for a Busy Season (SmallBizTrends.com)

Many small-to-medium-sized businesses struggle with overcoming certain mistakes more than larger companies with an entire team to plan their every step based on millions of dollars in consumer research. SMBs may not have the same resources as the big guys, but that doesn’t mean that they should let themselves fall behind.

26 Cold Email Examples Broken Down To Help You Write Your Own (CriminallyProlific.com)

Cold emails are emails that are sent to a potential client that doesn’t have an existing connection to you. They may have a commercial tilt, but they also offer significant value.

Snapchat Rolls Out Conversion-Tracking Snap Pixel For Brands To Tie Site Traffic To In-App Ads (MarketingLand.com)

Heading fast into the holiday shopping season, Snapchat is on its way to performance-conscious marketers a way to track their customers and the sties they visit after seeing ads on their app.

How Social Media Data Has Crossed Department Lines to Provide Insight Throughout an Organization (MarTechSeries.com)

Rather than being siloed to coming up with market research strategies and measuring the effectiveness of marketing campaigns, social media data must be fully utilized as a critical source of truth for consumer opinions—whether positive or negative—about products, brands, trends, and influencers.

 

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Posted in: Link Round Up



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October 24th, 2017 by | No Comments

 

Image by flaken

 

Over the past several years, many users have complained about Facebook stifling the organic reach of the content published on their pages. Now, the social media platform has rolled out a possible solution for improving the organic reach of posts published on Facebook Pages on the desktop site.

 

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Posted in: Facebook



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October 17th, 2017 by | No Comments

 

Image by Anacin Extero

 

LinkedIn was primarily used for job hunting when the professional social media site launched in 2003. Since then, a lot has changed. Today, LinkedIn is extensively used not just for job and job candidate hunting, but for networking and personal branding as well.

 

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Posted in: LinkedIn



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October 10th, 2017 by | No Comments

 

Image by cubedude27

 

The phrase “growth hacking” might be this year’s biggest buzzword in marketing, but it really is more than that. The practice, coined by Sean Ellis and popularized by fast-growing startups, is a strategic, creative, and technical approach to business with a single goal: growing as fast as possible.

 

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Posted in: Strategy



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October 3rd, 2017 by | No Comments

 

Image by Instagram

 

These days, social media users want their followers’ opinions and approval in real-time. Well, now there’s an (existing) app for that. Instagram recently gussied up and launched its latest feature: poll stickers on Stories. It will help users on running Instagram version 16 or above on iOS and Android make their virtual friends an even more integral part of their real lives.

 

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Posted in: Instagram



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