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September 20th, 2016 by | No Comments

 

Image by MattHurst

 

New research from Forrester points to personal data lockers, more widespread adoption of augmented reality, and intelligent use of location analytics in the next five years. To keep up, marketers will have to transition their usual marketing campaign strategies to real-time, continuous interaction with customers via AI.

 

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Posted in: Marketing



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September 13th, 2016 by | No Comments

 

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Good news for Facebook business pages; the platform’s Messenger bots can now be used as standalone storefronts! Last Monday, the company added new features including a Buy button, native payments, and link bots to Facebook ads, allowing companies to do away with services like Stripe or Paypal, thus making it easier to increase sales through the app.

 

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Posted in: Facebook



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September 1st, 2016 by | No Comments

 

Image by Jorge Caballero Jiménez

 

Twitter added a Direct Message button to its embed library of tweets, grids, and timeline buttons last week. While this update might not be a major change, allowing users to send you direct messages from your website surely has its benefits. Here are some of them:
 

 

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Posted in: Twitter



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August 26th, 2016 by | No Comments

 

Instagram Is Using An Algorithm And Facebook Data To Sort Its New Stories Feed (MarketingLand.com)

To give its new Stories product a competitive edge against its rival, Snapchat, Instagram is using an algorithm powered by data from parent company Facebook to decide the order of users’ videos appearing on the app’s main feed. Instagram will be prioritizing videos from people that a user will most likely check out.

How Can We Meet The Needs Of The Multi-Device Consumer? (EConsultancy.com)

With over 80 percent of adults in the UK now owning a device, many are already aware that the UK has been catching up with the rest of the world and becoming a smartphone society. UK consumers have also evolved in the way they browse, research, and purchase products online, giving retailers new opportunities to increase their revenue streams.

Are Your Customers Unsubscribing? 3 Ways to Deliver Delightful Content Experiences (ContentMarketingInstitute.com)

Whether it’s top-funnel, mid-funnel, or post-funnel experiences, statistics show that most content experiences are bad. Fortunately, marketers won’t have to figure out how to deliver great content experiences on their own.

How to Create Instagram Stories (SocialMediaExaminer.com)

Instagram Stories allow users to record live videos and take photos with their mobile devices and add them to a story that lasts for only 24 hours. Much like its competitor, Snapchat, Instagram Stories allow businesses to add new content and keep their brand on the top of their followers’ news feeds to keep their attention.

The Three Metrics You Need to Know Before You Waste Any Time on A/B Tests (Blog.Kissmetrics.com)

Split testing, or A/B testing, has been changing the face of marketing. When done right and with good context, marketers can put a stop to all the guesswork, anecdotal conclusions, and correlation/causation errors that are prevalent in marketing circles.

 

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Posted in: Link Round Up



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August 16th, 2016 by | No Comments

 

Image by Thomas Hawk

 

Food has the incredible power of capturing people’s attention, and marketers are already learning from food video trends and creating experiences that get people talking day after day.

 

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Posted in: Social Media, Videos



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August 9th, 2016 by | No Comments

 

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Have you been thinking of getting your business started on Snapchat but are unsure of how to do it? Planning your Snapchat marketing campaign can help your brand increase exposure and even gain a significant return on the amount of time spent investing on the platform.
 

 

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Posted in: SnapChat



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August 2nd, 2016 by | No Comments

 

Image by Alan O’Rourke

 

While many marketers and brands plan to increase their social media spending, most of them are still uncertain about how to properly manage and integrate their social media marketing strategies. Unfortunately, there’s really no one-size-fits-all strategy when it comes to SMM, and what marketers need is to adopt a basic process that addresses specific needs and leads to individual solutions.
 

 

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Posted in: Strategy



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