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June 21st, 2016 by | No Comments

 

Image by J E

 

Getting aurally violated by a loud, auto-playing video ad while browsing online is definitely one of the more annoying experiences you can have on the Internet. But when a video’s volume default setting is set to mute, or when the ad is part of your feed rather than invading the screen, the annoyance level drops drastically. This is what social media websites have done with their silent auto-play video ads, a format that has brands and marketers eagerly investing.

 

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Posted in: Videos



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June 14th, 2016 by | No Comments

 

Image by Yuliya Kim for AdWeek.com

 

While much of the talk surrounding Microsoft’s acquisition of LinkedIn for $26.2 billion, announced Monday, has focused on improving the former’s cloud business, the deal will greatly affect social media marketers and deliver plenty of opportunities to users.

 

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Posted in: Social Media



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June 7th, 2016 by | No Comments

 

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For most digital marketers, social media marketing entails a steep learning curve. With new platforms, ever-changing roles, and evolving customer demands, maintaining an effective SMM strategy across multiple platforms is never easy.
 

 

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Posted in: Social Media



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May 31st, 2016 by | No Comments

 

Image by InstantArticles.fb.com

 

When Facebook made Instant Articles available to all this year, many users were excited. Instant Articles load faster and are more interactive than most mobile websites. The news made publishers excited too; they can now host their articles within Facebook and still display their own ads while generating more traffic and attention from the social network and their respective communities. For marketers though, the news came with many important questions such as: Will Instant Articles kill my website? Is it a mistake to leverage Instant Articles?

 

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Posted in: Facebook



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May 27th, 2016 by | No Comments

 

Why Facebook Messenger Is a Big Deal for Customer Service (HBR.org)

Facebook announced last month that it was explicitly turning Messenger into a platform that allows media outlets, retailers, and anyone else to develop bots to chat with users. This new service could have positive effects on customer service, but it also demonstrates is that those small changes can have a potentially large impact.

The Ups And Downs Of Instagram’s New Algorithm (AdNews.com.au)

Consumers are better than all that unsightly content cluttering their feeds and they just haven’t realized yet how they fell in love with a gorgeous Instagram that was in its prime. There’s a new Instagram out there for everyone, and there will be positives and negatives. But don’t worry; it’s for the best.

Of Course Facebook Is Biased. That’s How Tech Works Today (WIRED.com)

If tech companies are now playing the role that traditional publishers have for centuries, then they need to begin having the same conversations about transparency and disclosure, ethics and fairness.

The Power Of Instagram: Brands Eye More Social Media Influencers (CNBC.com)

A new paradigm underscores the influence of social media, and users who are shunning traditional methods of consuming information. In the brave new world of streaming and social networks, companies are finding that there’s less payoff in television and print media advertising.

Everything Google Just Announced At Its I/O Conference (QZ.com)
VR, messaging, and smart assistants are three of the hottest areas of tech, and at Google’s I/O conference, the company took big swings at all of them. The demos were impressive, especially where the intelligence of its Assistant was on display, but the result leaves us with a lot of questions.

 

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Posted in: Link Round Up



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May 17th, 2016 by | No Comments

 

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Artificial Intelligence or AI has been a popular topic in the tech industry lately, and was widely discussed at this year’s SXSW. The technology has massive potential for customer service and engagement, but will it ever be able to completely replace the need for human agents?

 

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Posted in: Technology



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May 11th, 2016 by | No Comments

 

Image by kosmolaut

 

Would you walk away from a client or project when ethics, beliefs, or political opinion come into question? Discussions about ethical dilemmas are common in many scenarios, and is hardly limited to marketing campaigns, but nothing brings it into sharp relief quite like election year.

 

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Posted in: Marketing



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