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April 28th, 2015 by | No Comments

 

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Yesterday, Pinterest launched Marketing Developer Partners, a program that enables businesses to scale and optimize their marketing efforts on the social media platform while enabling pinners to benefit from a richer user experience.

 

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April 24th, 2015 by | No Comments

 

Pinterest Debuts A New “Pin It” Button Designed To Speed Up Bookmarking (TechCrunch.com)

Pinterest has begun to roll out its new “Pin It” button developed by the Icebergs team that the photo sharing site acquired last summer. The new button enables users to speed up bookmarking by reducing the number of clicks required to save content.

Instagram gives Apple Watch developers a hand (ComputerWorld.com)

Instagram shared some of its code used for building its Watch app to make it easier and faster for other Apple Watch developers to create their own applications on the up-and-coming device. Built using open-source technology, the Instagram code can make it easier for apps to use complex data on a small device, such as the Apple Watch.

LinkedIn announces Elevate app to help employees share company content (VentureBeat.com)

LinkedIn has announced a new app called Elevate that enables employees to share high-quality content from their companies. The new app gives companies the ability to tap their employees’ organic connections to boost engagement.

Twitter now allows anyone to send you a direct message, even if you don’t follow them (TheNextWeb.com)

Twitter now offers users worldwide the option to receive direct messages from anyone, even from those they are not following. A direct message button is also added to profiles on iPhone and Android devices to encourage users to try the new feature.

At Coachella 2015, Periscope Dominates Meerkat With Live Video Stream Counts (IBTimes.com)

Twitter’s live streaming app Periscope came on top of the competition against Meerkat in this year’s Coachella musical festival, according to Zignal Labs. While usage fell for both apps on the second weekend of the event, Periscope still garnered 95 percent more mentions than Meerkat.

 

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Posted in: Link Round Up, Technology



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April 14th, 2015 by | No Comments

 

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With 350 million users, LinkedIn has already established itself as the biggest social platform for professionals worldwide. Soon, people can use it to learn a thing two with the launch of Elevate, LinkedIn’s new paid app.

 

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Posted in: Marketing, Social Media



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April 7th, 2015 by | No Comments

 

Image by Benson Kua

Because of how easy it is to broadcast on social media, it’s not surprising that some, if not most, companies tend to use it solely as just another marketing channel for pushing their brand message. Using platforms such as Facebook and Twitter as marketing tools isn’t bad per se as it does help bring traffic to product pages or the latest company blog. On the other hand, this way of treating social media has its disadvantages and could hurt marketing efforts in the long run.

 

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March 31st, 2015 by | No Comments

 

Image by Matt Swaim

As Facebook evolved to enhance user experience, relevance grew to become a central factor in determining not only which posts will show up on the NewsFeed, but also which ads will become visible to users. Brands had to struggle with Facebook’s increasingly stringent criteria for relevancy, but now the social network is lending a hand with ad relevance scores being added to its ad reporting dashboard.

 

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March 27th, 2015 by | No Comments

 

Meerkat at SXSW shows the future of live conference video (VentureBeat.com)

The wide success of Meerkat at this year’s South by Southwest (SXSW) conference may very well change how trade shows and conventions are broadcast to the world. By allowing events to be shared at real time, the app offers a way to let users join an event remotely or attend two talks at the same time.

LinkedIn Extends Self-Service Profile Widget To College And University Sites, No LinkedIn Visit Required (TechCrunch.com)

LinkedIn is extending its service to colleges and universities through a self-service widget that allows students to add their qualifications to their LinkedIn profiles without going to the site itself. The widget can be added to the school website or email to let students update the education section of their LinkedIn profiles.

Getting started with YouTube’s interactive cards (CNet.com)

YouTube just recently introduced its interactive cards that will replace its interactive annotations which have the tendency to disrupt the viewing experience whenever they pop up. Accessible by tapping the small “i” icon at the top right corner of a video, the cards come in different types, including promoted merchandise and related videos, that help enhance engagement with viewers.

Twitter is testing big new app install advertisements in the timeline (TheNextWeb.com)

Twitter is currently testing a new type of ad unit that shows app advertisements in a carousel. The new look also takes up a much larger space compared with how the microblogging site’s suggested apps first came out, perhaps to be more effective at grabbing attention.

Facebook’s War Continues Against Fake Profiles and Bots (HuffingtonPost.com)

Facebook has recently updated the way it measures the number of people who like a page in an effort to eliminate fake users on the social network. The most recent purge also came with a warning to page owners that the decrease in their likes was due to the removal of inactive accounts.

 

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Posted in: Link Round Up



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March 17th, 2015 by | No Comments

 

Image by troy david johnston

 

Instagram has recently introduced a new ad format called Carousel Ads, which lets brands upload multiple images to improve the storytelling element of their marketing campaigns. With this new ad unit, the visual social media platform broadened its options for advertisers by providing a better means for users to learn more about a company’s brand or product.

 

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