Blog
avatar
July 18th, 2017 by | No Comments

 

Image by veggiefrog

 

When Google’s Accelerated Mobile Pages (AMP) project was launched last year, many were eager to jump on the AMP bandwagon. AMP lets users say goodbye to slow, clunky, non-optimized websites and hello to mobile pages that deliver content more quickly. The logic behind AMP is simple and straightforward—faster loading times lead to better site usability and engagement, which ultimately result in reduced bounce rates and higher mobile site rankings.

 

Read the rest of this entry »

 

Tags: , , , , , , , ,
Posted in: Marketing, Technology



avatar
July 11th, 2017 by | No Comments

 

Image by perzonseowebbyra

 

Since its launch, popular messaging service Snapchat has been closed off to the web, only accessible through its iOS and Android apps. This stands in contrast to its biggest competitor, Instagram, which has since upgraded its mobile web app to allow users to post content.

 

Read the rest of this entry »

 

Tags: , , , , ,
Posted in: Instagram, SnapChat



avatar
July 4th, 2017 by | No Comments

 

Image by dangoodwin

 

Whether you’re managing a small or large business, it’s likely that your marketing goals involve explaining your product or service, building brand awareness and trust, and increasing revenue. And among all the types of marketing content available online, video is probably the most effective way to achieve these goals. They have great potential for increased ROI, audience engagement, and shareability. In fact, nearly 52 percent of marketers worldwide say that video content offers the best ROI, and on social media, video is shared 12 times more than other types of visual content.

 

Read the rest of this entry »

 

Tags: , , , , , ,
Posted in: Content Marketing, Strategy



avatar
June 30th, 2017 by | No Comments

 

Facebook Adds ‘Family Targeting’ to Ad Products, Enabling New Focus Options (SocialMediaToday.com)

With focus on the upcoming shopping season, Facebook announced the new family targeting option as part of a range of new tools that will enable businesses to target whole household at once.

4 LinkedIn Mini Case Studies (SocialMediaExaminer.com)

Oren Greenberg examines how four different companies have sustained a successful LinkedIn presence to enable businesses to discover how to effectively build a presence to engage their target audience.

Google Updates ‘Test My Site’ to Show How Many Visitors You’re Losing (SearchEngineJournal.com)

With statistics that indicate most sites lose half their visitors while waiting for a page to load, Google has just updated its Test My Site tool to reflect how many visitors website owners may be losing due to their page speed.

How To Improve Search Engine Ranking With Social Media Marketing? (SocialBarrel.com)
Business owners would want their website to be visible to potential customers. One way to do that would be to rank better on Google. Jane Danes discusses the different ways to improve your search engine ranking using social media marketing.

Marketers Are Searching for Instagram Services 12X More Than Snapchat’s [INFOGRAPHIC] (Entrepreneur.com)

Social media giant, Facebook, through its subsidiary Instagram and its Stories feature, showed its dominance by slowing Snapchat’s user base and revenue to a much slower pace.

 

Tags: , , , , , , ,
Posted in: Link Round Up



avatar
June 20th, 2017 by | No Comments

 

Image by Jh.44

 

Although optimizing and maintaining a small website can be a daunting task given a limited budget, it’s exactly why entrepreneurs need to double their digital marketing efforts. Here are some smart, simple tips for enhancing your website’s online visibility and effectively converting leads into sales.

 

Read the rest of this entry »

 

Tags: , , , ,
Posted in: Content Marketing, Social Media, Strategy



avatar
June 13th, 2017 by | No Comments

 

Image by Szymon Olszowski

 

When it comes to running a small business with an online presence, most entrepreneurs are learning as they go. Even those with years of experience in designing websites or social media marketing will find that working for themselves is different. Business owners are bound to make mistakes, which is why it’s important to overcome your fear of failure.

 

Read the rest of this entry »

 

Tags: , , ,
Posted in: Social Pointers



avatar
June 6th, 2017 by | No Comments

 

Image by Thomas Hawk

 

Incorporating User-generated Content (UGC) such as influencer insights and reviews in one’s marketing campaign is a helpful yet often underutilized strategy. Not only is UGC free, but you can leverage this earned resource from consumers and influencers and use it to promote your brand to a wider audience.

 

Read the rest of this entry »

 

Tags: , , , , ,
Posted in: Content Marketing



Follow SocialMediaMarketing.com

Contact us for Free Analysis