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August 28th, 2015 by | No Comments

 

After Years Of Restraint, Facebook Tries Allowing GIFs In Ads And Page Posts (TechCrunch.com)

Facebook is now starting to allow businesses to use GIFs as ads or in Page posts, with Wendy’s and Kuat among the first to try out the format. Currently, the social network is evaluating GIFs on how they impact user experience before deciding to roll them out to more Pages.


Facebook is working on a Twitter-like app that lets publishers send mobile breaking news alerts to the masses
(BusinessInsider.com)

What seems to be part of Facebook’s initiative for businesses, a stand-alone mobile news app that’s similar to Twitter is reported being developed by the social network. Through the app, partnering publications will be able to send followers mobile alerts on breaking news they can read more about via a link.

Twitter to Offer Promoted Tweets, Videos Beyond Twitter (AdAge.com)

Twitter is making plans to deliver promoted Tweets and videos beyond the microblogging site. Through its Audience Platform, Twitter is going to offer advertisers the ability to run Twitter ads and campaigns on thousands of other apps within the MoPub network.

Google integrates Twitter into its desktop search results (TheNextWeb.com)

Google now displays rich Twitter cards on desktop results when someone runs a search on a Twitter user’s account or a hashtag. This new feature is part of Twitter’s announced integration with Google which already started appearing on mobile last May.

Instagram is opening the advertising floodgates (Mashable.com)

Earlier this month, Instagram switched on an API that now lets advertisers use third-party platforms to post ads on the photo-sharing app. With this change, a wider set of advertisers will be able to run campaigns on the app—something that only a select group of big brands were able to do before.

 

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Posted in: Events, Link Round Up, Social Media, Technology



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August 18th, 2015 by | No Comments

 

Image by dzingeek

 

Social media marketing involves more science than you think; most of the knowledge you’ve obtained as a marketer comes from running experiments to understand which strategies are bringing about the results you want and converting consumers to customers.

 

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Posted in: Marketing, Social Media, Strategy



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August 11th, 2015 by | No Comments

 

Image by SomeDriftwood

 

In a world that’s changing really quickly, the only business strategy that’s guaranteed to fail is one’s inability to embrace change. Companies, regardless of size and industry, need to grow and break free from their familiar silos of membership, products, and culture to adapt to trends and new ways of thinking.

 

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Posted in: Social Media, Social Pointers, Strategy



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August 4th, 2015 by | No Comments

 

Image by MikeLicht, NotionsCapital.com

Latching onto big, real-time events to promote a brand has long been a marketing tactic to garner media coverage, but the practice has grown into popularity in social media and for good reason: just think of how much you can take advantage of trending hashtag or keyword searches to boost exposure for your brand. The problem, though, is that it’s also easy to get it wrong—and even incur the ire of the virtual world.

 

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Posted in: Marketing, Social Media, Social Pointers



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July 31st, 2015 by | No Comments

 

Twitter’s Project Lightning could be called ‘Moments’ (Mashable.com)

“Project Lightning,” which Twitter announced last month, may be renamed “Moments” once launched sometime this year, though the final name remains undetermined for now. At its core, the upcoming feature will let users follow breaking news or live events on Twitter’s homepage even when not logged in.

Tumblr Adds New Data Partner as Marketers Race to Interpret Social Images (AdAge.com)

Crimson Hexagon, a social media analytics company, has just joined Tumblr’s list of data partners including Adobe Social and Curalate, among others. Given access to the microblogging site’s real-time data, the company gathers information on the instances brands have been mentioned in text, imagery, and more.

You Can Finally Search Instagram on Your Desktop (WIRED.com)

Instagram has finally given its desktop version search capabilities that let users look up usernames, hashtags, or locations. The added feature follows another recent update that improved the design and user-friendliness of the photo-sharing website’s desktop experience.

Facebook gears up to fight YouTube with new video publisher tools (TheVerge.com)

To catch up with YouTube, Facebook announced new updates that include customization options when uploading videos, as well as an improvement of the back-end tools for organizing video collections. These features will begin rolling out in the next few weeks.

YouTube’s New App Plays To Creators (TechCrunch.com)

YouTube has launched a new version of its app that enables creators to deliver content to fans more effectively through a new subscription tab feature. New video creation tools have also been added to the app.

 

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Posted in: Link Round Up, Social Media, Technology



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July 21st, 2015 by | No Comments

 

Image by jayninelessons

Let’s say you began with over a thousand followers during your first month on a social network, but as the year went on, you started noticing the numbers dropping like flies on a hot summer’s day. What could have gone wrong?

 

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Posted in: Social Media, Social Pointers



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July 14th, 2015 by | No Comments

 

Image by clement127

 

If you do a lot of social media marketing for your business, you’ve probably had a run-in with a troll. When he isn’t busy living under a bridge, a troll can be found harassing people online. He doesn’t ask valid questions or show a sincere interest in learning about your product or business; his goal is to get under your skin and piss you off. Also, he works hard at distracting you from reaching customers and the people who truly matter.

 

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Posted in: Social Media, Social Pointers



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