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April 15th, 2014 by | No Comments

 

Image by John Fowler

Just recently, a number of websites running SSL encryption, e.g., Pinterest, NASA, and Creative Commons, were exposed to a major security threat called the Heartbleed bug. This bug affects web servers running Apache and Nginx software, and is able to expose private information entered into affected sites, apps, web emails, and instant messaging threads.

Social media sites are also affected. Recent news stated that major social media sites such as Facebook, Tumblr, Youtube, and Twitter were vulnerable to the bug.

 

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Posted in: Marketing, Social Media, Social Pointers



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April 8th, 2014 by | No Comments

 

Image by Jennie

 

It’s never too early to work on changing the information in your social media accounts when rebranding. As a business owner or social media manager, you’ll have to reach out to other companies, stakeholders, and employees to get things done. You’ll also have to file trademark claims and other records if your new brand name is already taken, not to mention working with graphic designers to have some new logos or artwork done.

 

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Posted in: Social Pointers



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April 1st, 2014 by | No Comments

 

Image by Dylan Tweney

When posting your content on social sites like Facebook, you’ve probably wondered about how Facebook chooses the image and summary to include in your links. This is thanks to the Open Graph Protocol.

The Open Graph Protocol allows richer, more attractive social sharing of your site’s or blog’s content by giving you the power to dictate the title, image, summary, and URL that will come out whenever your posts are shared in Facebook. This is very important if you want to take full control of your online marketing campaigns.

 

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Posted in: Marketing, Social Media, Strategy



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March 28th, 2014 by | No Comments

 

Want to Find Your First Tweet? New Twitter Tool Makes It Easy (DigitalTrends.com)
As part of its eighth birthday celebration, Twitter has launched the #FirstTweet tool that would let users see their first message on the site. By going to first-tweet.com and typing in their username, users can discover their very first Tweet in an instant.

Twitter Rolls Out Easier, Faster Video Playback (NYTimes.com)

Twitter is rolling out a new feature called in-line video that will give iPhone and Android phone users previews of video clips in their feeds that they can easily play with a single click. This playback feature makes it easier to watch videos and has the potential to increase video views.

Twitter to Pull #Music App from App Store, Shut Down Services in April [u] (AppleInsider.com)

Twitter has pulled out its #music app from the iOS App Store and will shut down its corresponding service in April. The app was first introduced in April 2013 and allowed users to listen to snippets from musicians recommended by the system’s algorithm.

After Failed #Music Try, Twitter Going with New Music Strategy? (CNet.com)

Just after taking down its #music app, Twitter has been reported to be going after partnerships with Beats Music, SoundCloud, and Vevo. This new strategy is aimed at establishing Twitter as a major player in music that may give potential and existing users more reasons to use the service.

Twitter Expands Their Image Options with Multiples and Photo Tagging (MarketingPilgrim.com)

Twitter now allows users to tag up to 10 people in a photo without eating up the 140 character limit. At the same time, the service has also enabled users to share up to four photos in a single Tweet.

 

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Posted in: Link Round Up, Social Media



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March 18th, 2014 by | No Comments

 

Image by villunderlondon

For the busy social media marketer, it might be tempting to rely on tools such as HootSuite and TweetDeck to post the same updates on Twitter, Facebook, and Google+ automatically regardless of who your followers are in each channel. True that this can save you a lot of time and help you stay active in each account, but if you’re not careful, auto-posting the same content can lead to a few embarrassing mishaps that can go against your brand image and marketing efforts.

 

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Posted in: Marketing, Social Media, Social Pointers



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March 11th, 2014 by | No Comments

 

Image by Drew Coffman

 

Proper time management is an essential ingredient in successful content creation and social media marketing. Writer’s block, distractions, and poor scheduling are typical problems that content creators face. As a writer or content manager, learning how to stay focused on creating relevant, high quality content that’s published on schedule must be your top priority.

 

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Posted in: Social Media, Social Pointers



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March 4th, 2014 by | No Comments

 

Image by Andreas Ivarsson

So your social media page has gotten hundreds of LIKES, shares, mentions, retweets, and the like based on the analytics tools you have. But before you start celebrating, are the results really showing you the actual performance or impact of your brand on social media?

 

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Posted in: Social Media, Social Pointers



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