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January 20th, 2015 by | 1 Comment

 

Image by Esther Vargas

It’s a brand new year, and with lots of emerging social networks and apps in store for us, we’re now entering yet another exciting time to discover new and creative ways to reach out to the world at large. Some of these promising platforms might take the world by storm or build a little niche with a strong group of dedicated users. But just like when Facebook or its predecessors first emerged, the question is, when is it best to invest in a social network or app?

 

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Posted in: Marketing, Social Media



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January 13th, 2015 by | 2 Comments

 

Image by pasukaru76

 

With an active user base of 1.35 billion people as of September 2014 and millions of active business pages worldwide, Facebook is pretty much the biggest and most dominant social media platform online. And by deploying its latest algorithm update to crack down on clickbait headlines, the social network is making great strides in improved marketing and advertising as well.

 

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Posted in: Facebook, Social Pointers



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January 6th, 2015 by | No Comments

 

Image by Postmemes.com

 

There isn’t a blog or website owner in the world who doesn’t want or aspire for increased traffic, subscribers, customers, followers, and engagement. After all, these factors help determine whether your site is successful or not. So it’s not surprising that almost everyone wants their materials to “go viral”. Unfortunately, this isn’t easy to achieve and many digital marketers still aren’t sure what exactly causes online content to be liked, retweeted, +1’d, pinned, or shared by users across social media.

 

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Posted in: Social Pointers, Strategy



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December 30th, 2014 by | 1 Comment

 

Photo by Maria Elena (CC by 2.0)

Photo by Maria Elena (CC by 2.0)

 

Multitudes of users have been on edge since the debacle about Facebook Messenger permissions earlier this year. Is Facebook at it again with its new Terms for the end of January?

 

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Posted in: Facebook, Social Media, Technology



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December 26th, 2014 by | 1 Comment

 


Facebook reveals 2014’s most discussed topics globally: World Cup, Ebola, ice buckets, and more
(VentureBeat.com)

Facebook takes a look back at some of the most popular topics discussed on the social network. The end-of-year video highlights worldwide events including the World Cup, the ALS Ice Bucket Challenge, Robin Williams, the conflict in Gaza, the Ebola outbreak, and more.

Twitter looks back on 2014 (TheNextWeb.com)

Twitter shares its own 2014 highlights, from the star-studded selfie at the Oscars last March to events in sports, politics, and more around the globe. The social network’s #YearInReview microsite also includes must-follow accounts as well as a section for the favorite 2014 moments of major influencers.

15 Social Media Companies To Watch In 2015 (Forbes.com)

2015 is seeing new social media apps coming to our desktops and mobile devices. Some of these up-and-coming networks include Bubbly, WeChat, and Whisper that offer new ways to connect people and share content.

What We Learned in Social Media 2014 [INFOGRAPHIC] (MediaBistro.com)

Facebook remains in the lead in social media, but other platforms have also seen fast growth in 2014, including Pinterest, Tumblr, as well as SnapChat. Growth was also seen in multi-networking, with 19 percent of users between 16–64 visiting Youtube, Facebook, Twitter, and Google+.

See the biggest stories of 2014 through the eyes of Wikipedia (Mashable.com)

Not to be outdone by social media giants such as Facebook, Twitter, and Google, Wikipedia releases its first ever end-of-year review on video from the lens of the most important stories users have read, reviewed, edited, and translated on the online encyclopedia.

 

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Posted in: Link Round Up, Social Media



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December 16th, 2014 by | No Comments

 

Image by quinn.anya

 

Across various social networks, you’ll come across hashtags, many of which you will most likely not see again: #ThisIsAUselessHashtag or #IUseHashtagsPoorly are just two examples. You usually see them being shared casually by individuals on their personal accounts. And while it’s fun to use these types of hashtags on your company profile once in a while, they don’t really serve a purpose, marketing-wise.

 

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Posted in: Social Media, Strategy



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December 8th, 2014 by | No Comments

 

Photo by Chris Annable

Photo by Chris Annable

Since last year, we’ve been seeing repeated warnings about the diminishing reach of Facebook Pages. It should have been indication enough when Facebook stopped calling them Fan Pages, and began referring to them simply as ‘Pages,’ which in turn caused the general public to refer to them ‘Like Pages’ or ‘Business Pages’ to help distinguish them from ordinary users.

 

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Posted in: Community Management, Facebook, Social Media



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