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July 25th, 2014 by | No Comments

 

What You Can Do About the Decline of Social Marketing on Facebook (Entrepreneur.com)

Many brands that have spent years building their Facebook following are now reporting that they’ve been seeing their organic reach fall significantly. Whether the reason behind these changes is due to algorithm changes or some other factors, what can a social marketer do to let his brand remain relevant on Facebook?

Modern Marketing is Inbound Marketing (Business2Community.com)

Outbound marketing techniques used to work. People had fewer choices of what they can buy and how they can buy them. Marketers used to control the market, the message, and the channels. Now, consumers are driving the conversation and they have infinite ways to get information.

Social Media is the New Blackhat (Forbes.com)

A recent study which tracked 300,000 websites over four months has found that social media referrals now lead to 30% of websites’ overall traffic, which means that social media can indeed help boost a company’s SEO ranking when there is tons of buzz generated in social feeds. However, does social media have its dark side as well?

Social Media’s Evolving Role for Emerging Market Leaders (Blogs.WSJ.com)

Some governments perceive social media as an existential threat, while most organizations and companies see it as a way to reach out to constituents and customers. But what is social media’s role in emerging countries, and how does it help leaders and countries take advantage of its rapid and unpredictable evolution?

[INFOGRAPHIC] 13 Essential Copywriting Tips to Help You Rank in Search in 2014 (Blog.Hubspot.com)

Trying to follow through Google’s ranking factors can often feel like trying to work with a boss who’s impossible to please. But, even if that’s the case, wouldn’t it be nice to get a little bit of clear insight on how you can optimize your content for search based on Google’s current criteria?

 

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Posted in: Link Round Up



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July 15th, 2014 by | No Comments

 

Image by martinak15

As we mentioned in a previous post, not all bloggers are capable of creating awesome images that can be attached to their blog posts on their own. This is why we listed down the different image repositories you could visit to find relevant, captivating images for your posts.

However, even if you know where to go, are you sure that you would know what to look for in these sites? Would you know which images would work best in making your blog posts an engaging read for your visitors?

 

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Posted in: Marketing, Social Pointers, Strategy



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July 8th, 2014 by | No Comments

 

Image by DieZBW

 

Let’s face it. Everyone needs a little help from time to time. Whether you’re a social media marketer or managing your own small business, you’ll be needing some assistance and applications that you can use to create campaigns and better manage your brand’s social media presence online.

 

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Posted in: Marketing, Social Media, Technology



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July 1st, 2014 by | No Comments

 


Image by epSos .de

The recent changes on Facebook’s algorithm may seem like a trick to get businesses to pay for promoted posts so they can maintain their reach on the social network, but seen from another angle, these changes help push social media marketers to improve the quality of their posts for the sake of better user experience. In the end, not only will this make posts more enjoyable for the fans, it will also encourage them to continue supporting or engaging with a business.

 

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Posted in: Marketing, Social Media



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June 27th, 2014 by | No Comments

 

Facebook to Acquire Finnish Start-Up Pryte (Online.WSJ.com)

Facebook is acquiring Pryte, a Helsinki-based service that would allow mobile data to be bought on a per-app basis. The service aligns closely with Mark Zuckerberg’s Internet.org project that aims to make web access more affordable in emerging economies.

Facebook Increasingly Turning To India For Growth (Forbes.com)

With more users in India accessing Facebook via smartphone, the social media giant is planning to focus more on mobile in the country. Part of this is customizing apps specifically for the Indian market, as well as working with local marketers in helping businesses in the country understand the advertising power of social media.

Facebook rolls out one-column Timeline design to all Pages (TheNextWeb.com)

Facebook has started to roll out a more streamlined design for its Pages worldwide. The new design features posts that appear in a single column similar to the News Feed. Admins who access their page can switch to the new look after taking a tour of the refreshed design.

Facebook says its audio identification function ‘is not always listening’ (TheGuardian.com)

With fears that Facebook’s new “audio recognition” can spy on users, the social media giant clarifies that the app only identifies television shows and music tracks, and matches the sample in a database. It also clarifies that the app doesn’t always listen but requires the user’s permission to work.

Google Search Intent Comes to Facebook (Along With Search Ad Dollars) (AdAge.com)

Brands can now make use of Google search intent for ad targeting on Facebook. A targeting tool developed by Kenshoo makes it possible for marketers to target users on Facebook who have clicked their search ads on Google, Yahoo, and Bing.

 

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Posted in: Events, Link Round Up, Social Media



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June 17th, 2014 by | No Comments

 

Image by Jake Bouma

One of the best ways to make sure your site comes up in first page results is by using semantic markup. This is the use of HTML to tell search engines exactly what’s in your page, making your site easier, faster, and more accurately to find and index to boost ranking and online exposure.

 

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Posted in: Marketing, Strategy



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June 12th, 2014 by | No Comments

 

Image by Emilio Küffer

In the world of social media marketing, it doesn’t matter how well your content is or how much you shell out on paid advertising if you don’t know who your real audience is.

 

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Posted in: Community Management, Marketing, Social Media, Social Pointers, Strategy



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