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October 21st, 2014 by | No Comments

 

Image by Jason Howie

Of the many social networking platforms out there, Pinterest and Instagram are growing to be the favorite among long-time marketers on social media, and this shouldn’t be a surprise: as predominantly visual creatures, human beings are drawn to images more powerfully than to pure text, which means an opportunity for marketers to increase engagement and conversions.

 

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Posted in: Instagram, Pinterest, Social Media, Visual Marketing



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October 14th, 2014 by | No Comments

 

Image by Atilla Kefeli

As old as humanity itself, storytelling remains a powerful form of communication that not only captures the imagination but also moves us to act. Incorporated into your marketing strategy, stories can be a compelling way to persuade would-be and existing customers to purchase your products or avail of your services. However, that entails more than just putting a narrative structure to how you present your brand or company.

 

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Posted in: Marketing, Social Media



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October 7th, 2014 by | No Comments

 

Image by NASA’s James Webb Space Telescope

If you haven’t tried or heard of Tweet chats, you might be missing out on opportunities to grow your business and engage your customers even more. Tweet chats, sometimes called Twitter party or Twitter chats, are live Twitter events that use Twitter updates to discuss particular topics. A predefined hashtag is used to link these updates into a single conversation. The host or moderator also designates the time when participants can join in the discussion.

 

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Posted in: Social Media, Twitter



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October 1st, 2014 by | No Comments

 

Image by Martin Fisch

Tumblr is often overlooked as a platform for business in favor of other social networking sites such as Facebook and Twitter. But if you’re small business is the type to have strong visual content, then Tumblr offers an opportunity for you to extend your reach.

 

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Posted in: Marketing, Social Media, Tumblr



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September 26th, 2014 by | No Comments

 

Facebook announces Facebook Media — a hub for media outlets and others (InsideFacebook.com)

Facebook has recently launched Facebook Media as a resource for public figures, organizations, and media outlets to enable them to use the social network more effectively. With this new feature, users will be able to engage their fans, drive referrals, and integrate Facebook with television coverage.

Codenamed “Moments”, Facebook Has Built An App For Super-Private Sharing (TechCrunch.com)

To make private sharing faster and simpler for users, Facebook is said to be currently polishing a new app, codenamed “Moments.” With the app, users will be able to easily share content with their closest friends and family without having to go through complicated lists and privacy settings.

Facebook discusses new location-privacy settings in Apple’s iOS 8 (Q&A) (CNet.com)

Facebook clarifies in a Q&A session that its updated app on the new iOS 8 will automatically modify privacy settings to share location only if the user has always allowed the social network to access the mobile device’s location. This supports Facebook’s Nearby Friends feature, which wouldn’t work if the strict privacy settings of the new iOS had been followed.

Scottish Independence: The Social Media Battle [Infographic] (Forbes.com)

In weeks before the referendum vote for Scotland independence, social media became the primary platform for the Yes/No campaign, generating up to 10 million interactions in Facebook alone from August 1 to September 8, with the Yes campaign in the lead of the discussion.

Facebook just changed its News Feed yet again. Here’s how it could affect you. (WashingtonPost.com)
To show users fewer old posts on their News Feed, Facebook is once again changing its algorithm in favor of newer posts and trending stories. The social network explains that posts that are a day or two old may no longer be relevant, and the upcoming changes will allow users to see updates that are more important in the moment.

 

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Posted in: Link Round Up



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September 16th, 2014 by | No Comments

 

Image by uhhhhlaine

The amazing thing about the Internet is that it allows you to reach out faster and to a wider audience than traditional media. The downside of this is that it also makes it easier for negative feedback about you to spread like wildfire. So let’s say you’re planning to host a huge public event. Given that your guests can easily publish both good and bad commentary with just a few swipes on their mobile, how do you keep track of your brand’s reputation online and respond accordingly?

 

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Posted in: Social Media, Technology



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September 9th, 2014 by | No Comments

 

Image by Dustin Gaffke

When crafting content for your blog or website, it’s important that every element is optimized to keep your audience engaged and loving your page. And of course you already know that this can be done by avoiding a purely textual post; graphics and other visual additions must be present to break the monotony. 

 

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Posted in: Social Media, Social Pointers



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