Blog
avatar
July 15th, 2014 by | No Comments

 

Image by martinak15

As we mentioned in a previous post, not all bloggers are capable of creating awesome images that can be attached to their blog posts on their own. This is why we listed down the different image repositories you could visit to find relevant, captivating images for your posts.

However, even if you know where to go, are you sure that you would know what to look for in these sites? Would you know which images would work best in making your blog posts an engaging read for your visitors?

 

Read the rest of this entry »

 

Tags: , , , , , ,
Posted in: Marketing, Social Pointers, Strategy



avatar
July 8th, 2014 by | No Comments

 

Image by DieZBW

 

Let’s face it. Everyone needs a little help from time to time. Whether you’re a social media marketer or managing your own small business, you’ll be needing some assistance and applications that you can use to create campaigns and better manage your brand’s social media presence online.

 

Read the rest of this entry »

 

Tags: , , ,
Posted in: Marketing, Social Media, Technology



avatar
July 1st, 2014 by | No Comments

 


Image by epSos .de

The recent changes on Facebook’s algorithm may seem like a trick to get businesses to pay for promoted posts so they can maintain their reach on the social network, but seen from another angle, these changes help push social media marketers to improve the quality of their posts for the sake of better user experience. In the end, not only will this make posts more enjoyable for the fans, it will also encourage them to continue supporting or engaging with a business.

 

Read the rest of this entry »

 

Tags: , ,
Posted in: Marketing, Social Media



avatar
June 27th, 2014 by | No Comments

 

Facebook to Acquire Finnish Start-Up Pryte (Online.WSJ.com)

Facebook is acquiring Pryte, a Helsinki-based service that would allow mobile data to be bought on a per-app basis. The service aligns closely with Mark Zuckerberg’s Internet.org project that aims to make web access more affordable in emerging economies.

Facebook Increasingly Turning To India For Growth (Forbes.com)

With more users in India accessing Facebook via smartphone, the social media giant is planning to focus more on mobile in the country. Part of this is customizing apps specifically for the Indian market, as well as working with local marketers in helping businesses in the country understand the advertising power of social media.

Facebook rolls out one-column Timeline design to all Pages (TheNextWeb.com)

Facebook has started to roll out a more streamlined design for its Pages worldwide. The new design features posts that appear in a single column similar to the News Feed. Admins who access their page can switch to the new look after taking a tour of the refreshed design.

Facebook says its audio identification function ‘is not always listening’ (TheGuardian.com)

With fears that Facebook’s new “audio recognition” can spy on users, the social media giant clarifies that the app only identifies television shows and music tracks, and matches the sample in a database. It also clarifies that the app doesn’t always listen but requires the user’s permission to work.

Google Search Intent Comes to Facebook (Along With Search Ad Dollars) (AdAge.com)

Brands can now make use of Google search intent for ad targeting on Facebook. A targeting tool developed by Kenshoo makes it possible for marketers to target users on Facebook who have clicked their search ads on Google, Yahoo, and Bing.

 

Tags: , ,
Posted in: Events, Link Round Up, Social Media



avatar
June 17th, 2014 by | No Comments

 

Image by Jake Bouma

One of the best ways to make sure your site comes up in first page results is by using semantic markup. This is the use of HTML to tell search engines exactly what’s in your page, making your site easier, faster, and more accurately to find and index to boost ranking and online exposure.

 

Read the rest of this entry »

 

Tags: , , , , , , , ,
Posted in: Marketing, Strategy



avatar
June 12th, 2014 by | No Comments

 

Image by Emilio Küffer

In the world of social media marketing, it doesn’t matter how well your content is or how much you shell out on paid advertising if you don’t know who your real audience is.

 

Read the rest of this entry »

 

Tags: , , , , , , , , , , ,
Posted in: Community Management, Marketing, Social Media, Social Pointers, Strategy



avatar
May 29th, 2014 by | No Comments

 

Meet Swarm: Foursquare’s ambitious plan to split its app in two (TheVerge.com)

In its attempt to take on Yelp, as well as to offer its users are more refined social experience, Foursquare splits its check-in app into two. Swarm will take over the old one-package app’s social aspect, while Foursquare for business discovery.

What Foursquare’s Swarm App Means for Businesses (Clickz.com)

Compared to Yelp, Foursquare wasn’t a strong app to rely on for better business. Now that it’s designed simply for local search discovery, things may change for brands wanting optimal social media exposure.

Foursquare’s Swarm And The Rise Of The Invisible App (TechCrunch.com)

Swarm’s creation wasn’t done simply to make Foursquare more brand-savvy. It’s Foursquare’s move in anticipating the fundamental shift in the way that users use apps.

Why Foursquare should be on everyone’s phone (TheGuardian.com)

Check-ins are dead, and Foursquare knows it. That’s why checking in is now handled by Swarm, while Foursquare simply lets people know what’s going on around them.

A New Yorker’s Take On Swarm (TechCrunch.com)

TechCrunch’s Jordan Crook took Foursquare’s new Swarm app for a test drive. He found that the simple focus on checking in and socializing made the app more usable compared to when it was combined with Fourquare’s location discovery features.

 

Tags: , , , , , , ,
Posted in: iPhone Apps, Link Round Up, Marketing, Social Media, Technology



Follow SocialMediaMarketing.com

Contact us for Free Analysis