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July 21st, 2015 by | No Comments

 

Image by jayninelessons

Let’s say you began with over a thousand followers during your first month on a social network, but as the year went on, you started noticing the numbers dropping like flies on a hot summer’s day. What could have gone wrong?

 

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Posted in: Social Media, Social Pointers



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July 14th, 2015 by | No Comments

 

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If you do a lot of social media marketing for your business, you’ve probably had a run-in with a troll. When he isn’t busy living under a bridge, a troll can be found harassing people online. He doesn’t ask valid questions or show a sincere interest in learning about your product or business; his goal is to get under your skin and piss you off. Also, he works hard at distracting you from reaching customers and the people who truly matter.

 

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Posted in: Social Media, Social Pointers



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July 7th, 2015 by | No Comments

 

Image by NEC Corporation of America

 

Formulating SMM strategies is no longer an afterthought for many companies and organizations. Every major brand out there has established its presence across various social media platforms, and they are proactively creating SMM campaigns to increase brand awareness and customer engagement.

 

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Posted in: Marketing, Social Media, Strategy



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June 30th, 2015 by | 1 Comment

 

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Found to be the most effective social media lead generator for B2B marketers, LinkedIn offers a wealth of places for generating content and social engagement. Here are some of the LinkedIn features you might want to explore the next time you’re looking for ways to step up your B2B marketing campaign.

 

 

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Posted in: Marketing, Social Media



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June 26th, 2015 by | No Comments

 

PINTEREST IS FINALLY GOING TO LET US BUY THE THINGS WE LIKE (WIRED.com)

Early this month, Pinterest announced that users can now buy products directly through the site with its new buyable “Pins.” The new feature is being rolled out this month as an update to the social network’s iOS app.

Twitter Gets More Shoppable With Product Pages And Collections (TechCrunch.com)

Twitter is currently testing a new feature that enables users to discover products and places through dedicated pages that offer basic information as well as the ability to purchase. These pages also include curated collections that link to product pages.

Instagram to Offer Millions of Current Events Photos (NYTimes.com)

Instagram is now offering the latest events via its new “Explore” button which will showcase the most important photos and videos of current events happening in specific regions as well as all over the country. The new feature will currently be available in the US version of the app.

Facebook Adding Buy Button? Could Change Everything (Business2Community.com)

Social media giant Facebook is getting into the e-commerce game with a new buy button feature that will show up in posts by Shopify retailers, for the moment. Users now won’t have to visit the retailers’ websites to make a purchase.

Union Metrics Launches Multi-Channel Reporting & Adds Facebook Analytics (MarketingLand.com)

Social media analytics platform Union Metrics has recently added multi-channel reporting and Facebook analytics to its Social Suite. Social marketers can now track brand performance on Facebook as well as on Twitter, Instagram, and Tumblr at the same time.

 

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Posted in: iPhone Apps, Link Round Up, Social Media, Technology



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June 16th, 2015 by | No Comments

 

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Almost 2 years ago, Instagram took the social media marketing industry by storm when it announced its plans to delve into the world of digital advertising. Despite outbursts from some annoyed millennials complaining about the ads, the online photo-sharing company continues to grow, now having over 300 million active users globally and a projected growth of at least $2 billion in advertising revenue by 2016.

 

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Posted in: Marketing, Social Media



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June 9th, 2015 by | No Comments

 

Image by Stewart Butterfield

We’ve heard a lot of horror stories about brands bringing a PR nightmare upon themselves with a single post on their Facebook or Twitter accounts. While most of us will just shake our heads and laugh hoping they don’t happen to us, these social media blunders are also worth a bit of thinking about.

 

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Posted in: Marketing, Social Media, Social Pointers



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