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January 24th, 2017 by | No Comments

 

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Google is looking to add greater functionality and better ad options to YouTube, its online video platform. The search engine giant recently announced a set of new changes to YouTube, most of which are focused on the ever-changing and expanding role of mobile apps and devices.

 

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Posted in: YouTube



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January 17th, 2017 by | No Comments

 

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When maintaining an online presence, interacting with customers is necessary and inevitable—be it blogging, product sales, or handling inquiries and complaints. Building trust goes a long way, and it helps to let customers feel that their voices are heard and you’re not just some faceless company that’s only looking to make a profit.

 

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Posted in: Social Media



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January 10th, 2017 by | No Comments

 

Image by Mathias Liebing

 

Visual content marketing, when executed well, can be an incredibly powerful tool that will help increase engagement and attract links to your website. Moreover, visual content can help improve online visibility and inform audiences about your brand’s story.

 

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Posted in: Visual Marketing



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January 3rd, 2017 by | No Comments

 

Image by PsychaSec

 

There are now over 7 billion people in the world, with almost half of the population being internet users, and 31% active on social media. The world has obviously changed, and no doubt it will continue to change over time.

 

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Posted in: Marketing, Social Media, Uncategorized



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December 30th, 2016 by | No Comments

 

How the 2016 US Presidential Election Will Change Social Media (SocialMediaToday.com)

If there was any doubt over the influence of social media, the results of the 2016 US Presidential Election proved the medium’s importance. Social media networks are now a legitimate news source, and an increasingly relevant platform for news and media insights.

5 Lessons Content Marketing Can Learn from Journalism (ContentMarketingInstitute.com)

Most marketing articles and listicles found online feel artificial, even deceptive, and it leads many in the journalism industry to look down on those in content marketing. As they see it, journalism is an industry made of equal parts substance and flavor, while content marketing is one of fluff and blandness.

How to Use Facebook Login on Your Website (SocialMediaExaminer.com)

Do you want more information about the people who log into your website? Wondering how you can target your website visitors more effectively on Facebook? When you let visitors log into your site with their Facebook profile, you can collect their demographic attributes and other characteristics.

Improve Your Paid Search & Social Through Relationship Marketing (MarketingLand.com)

The key to a successful relationship marketing program is to take customers on a buying journey. An effective paid search and social program must create brand awareness, generate demand, force a buying decision, and finally inspire brand loyalty and advocacy.

Mobile Shopping Is on the Rise, But Security Is at Risk (Infographic) (AdWeek.com)

The widespread use of mobile devices has had a large impact on everything from advertising to user behavior and shopping habits. Mobile security provider, Trustlook, recently published an infographic that examines user behavior on mobile during the holiday season and the issues with mobile device security.

 

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Posted in: Link Round Up



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December 20th, 2016 by | No Comments

 

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Every year, holiday marketing campaigns become more and more elaborate, with social media now taking center stage. As a small business owner it’s easy to feel disheartened and jealous of the big brands, given your limited marketing resources and budget.

 

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Posted in: Marketing, Social Media



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December 13th, 2016 by | No Comments

 

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2016 marked the year when 62 percent of adults in the United States said that they are more likely to turn to social networks like Facebook or Twitter for news than any other traditional media outlet like TV or newspapers.

 

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Posted in: Content Marketing



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