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August 19th, 2014 by | No Comments

 

Image by krobbie

No matter how informative your blog is, your readers are bound to lose interest if you keep on feeding them with text after text. Much has been said about incorporating a mix of media to boost the appeal of your content, but how do you put them together to create a successful, highly engaging post?

 

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Posted in: Social Media



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August 12th, 2014 by | No Comments

 

Image by Pete Simon

 

These past few months, we’ve been seeing a lot of changes on Twitter. The modifications were implemented in an attempt to increase the microblogging site’s user engagement and make it more intuitive. Here are a few ways how your business can leverage from these changes:

 

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August 5th, 2014 by | No Comments

 

Image by David Blaikie

When it comes to using images to promote your brand on social media, color takes an essential role. The right choice of color not only helps convey the message of your brand, it also influences the way you want your audience to engage with your posts.

 

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Posted in: Marketing, Social Media, Strategy



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July 29th, 2014 by | No Comments

 

Image by Orange Steeler

 

Social media automation is all about identifying content that’s relevant to your industry or community and scheduling it out in advance. Whether it’s stretching out your small business’s limited marketing resources or maximizing the productivity of your social media marketing team, it can help establish your brand as a valuable source of information and bringer of engaging conversation in your online channels.
 

 

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Posted in: Marketing, Social Media



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July 25th, 2014 by | No Comments

 

What You Can Do About the Decline of Social Marketing on Facebook (Entrepreneur.com)

Many brands that have spent years building their Facebook following are now reporting that they’ve been seeing their organic reach fall significantly. Whether the reason behind these changes is due to algorithm changes or some other factors, what can a social marketer do to let his brand remain relevant on Facebook?

Modern Marketing is Inbound Marketing (Business2Community.com)

Outbound marketing techniques used to work. People had fewer choices of what they can buy and how they can buy them. Marketers used to control the market, the message, and the channels. Now, consumers are driving the conversation and they have infinite ways to get information.

Social Media is the New Blackhat (Forbes.com)

A recent study which tracked 300,000 websites over four months has found that social media referrals now lead to 30% of websites’ overall traffic, which means that social media can indeed help boost a company’s SEO ranking when there is tons of buzz generated in social feeds. However, does social media have its dark side as well?

Social Media’s Evolving Role for Emerging Market Leaders (Blogs.WSJ.com)

Some governments perceive social media as an existential threat, while most organizations and companies see it as a way to reach out to constituents and customers. But what is social media’s role in emerging countries, and how does it help leaders and countries take advantage of its rapid and unpredictable evolution?

[INFOGRAPHIC] 13 Essential Copywriting Tips to Help You Rank in Search in 2014 (Blog.Hubspot.com)

Trying to follow through Google’s ranking factors can often feel like trying to work with a boss who’s impossible to please. But, even if that’s the case, wouldn’t it be nice to get a little bit of clear insight on how you can optimize your content for search based on Google’s current criteria?

 

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Posted in: Link Round Up



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July 15th, 2014 by | No Comments

 

Image by martinak15

As we mentioned in a previous post, not all bloggers are capable of creating awesome images that can be attached to their blog posts on their own. This is why we listed down the different image repositories you could visit to find relevant, captivating images for your posts.

However, even if you know where to go, are you sure that you would know what to look for in these sites? Would you know which images would work best in making your blog posts an engaging read for your visitors?

 

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Posted in: Marketing, Social Pointers, Strategy



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July 8th, 2014 by | No Comments

 

Image by DieZBW

 

Let’s face it. Everyone needs a little help from time to time. Whether you’re a social media marketer or managing your own small business, you’ll be needing some assistance and applications that you can use to create campaigns and better manage your brand’s social media presence online.

 

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Posted in: Marketing, Social Media, Technology



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