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June 30th, 2015 by | No Comments

 

Image by nan palmero

 

Found to be the most effective social media lead generator for B2B marketers, LinkedIn offers a wealth of places for generating content and social engagement. Here are some of the LinkedIn features you might want to explore the next time you’re looking for ways to step up your B2B marketing campaign.

 

 

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Posted in: Marketing, Social Media



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June 26th, 2015 by | No Comments

 

PINTEREST IS FINALLY GOING TO LET US BUY THE THINGS WE LIKE (WIRED.com)

Early this month, Pinterest announced that users can now buy products directly through the site with its new buyable “Pins.” The new feature is being rolled out this month as an update to the social network’s iOS app.

Twitter Gets More Shoppable With Product Pages And Collections (TechCrunch.com)

Twitter is currently testing a new feature that enables users to discover products and places through dedicated pages that offer basic information as well as the ability to purchase. These pages also include curated collections that link to product pages.

Instagram to Offer Millions of Current Events Photos (NYTimes.com)

Instagram is now offering the latest events via its new “Explore” button which will showcase the most important photos and videos of current events happening in specific regions as well as all over the country. The new feature will currently be available in the US version of the app.

Facebook Adding Buy Button? Could Change Everything (Business2Community.com)

Social media giant Facebook is getting into the e-commerce game with a new buy button feature that will show up in posts by Shopify retailers, for the moment. Users now won’t have to visit the retailers’ websites to make a purchase.

Union Metrics Launches Multi-Channel Reporting & Adds Facebook Analytics (MarketingLand.com)

Social media analytics platform Union Metrics has recently added multi-channel reporting and Facebook analytics to its Social Suite. Social marketers can now track brand performance on Facebook as well as on Twitter, Instagram, and Tumblr at the same time.

 

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Posted in: iPhone Apps, Link Round Up, Social Media, Technology



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June 16th, 2015 by | No Comments

 

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Almost 2 years ago, Instagram took the social media marketing industry by storm when it announced its plans to delve into the world of digital advertising. Despite outbursts from some annoyed millennials complaining about the ads, the online photo-sharing company continues to grow, now having over 300 million active users globally and a projected growth of at least $2 billion in advertising revenue by 2016.

 

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Posted in: Marketing, Social Media



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June 9th, 2015 by | No Comments

 

Image by Stewart Butterfield

We’ve heard a lot of horror stories about brands bringing a PR nightmare upon themselves with a single post on their Facebook or Twitter accounts. While most of us will just shake our heads and laugh hoping they don’t happen to us, these social media blunders are also worth a bit of thinking about.

 

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Posted in: Marketing, Social Media, Social Pointers



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June 2nd, 2015 by | No Comments

 

Image by Local Studies NSW

 

As a business owner, addressing the needs of your customers may be one of your top priorities. At the same time, you’re also trying to get more people to buy what you’re selling. You also want your audience to get to know you, talk about you, and think that your product or service is a good idea.

 

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Posted in: Marketing, Social Media



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May 29th, 2015 by | No Comments

 

Facebook Instant Articles will shake up media (and benefit users) (CIO.com)

Facebook recently introduced its new Instant Articles feature to deliver media and news articles directly to the users’ News Feed in a more streamlined manner. While the new feature will improve user experience, publishers are still unsure how it will impact their reach on the social network.

Twitter chats get social with Nurph’s video-to-video streaming (VentureBeat.com)

This month, popular Twitter chat client Nurph launched its video-to-video streaming capability that would bring real-time video and audio conversations to Twitter group chats. Now, chat owners can include up to 8 streaming videos from a few select participants while having text-based conversations with hundreds or thousands of other people.

HootSuite Launches Facebook Ads, An Ad Tech Tool For Humans (MarketingLand.com)

HootSuite has rolled out a free feature called “Facebook Ads” that can assist advertisers with ad creation on Facebook by suggesting the best posts to promote. Once a post is selected for promotion, HootSuite will automatically take care of ad placing, bidding, and targeting.

The Google-Twitter Deal Goes Live, Giving Tweets Prominent Placement In Google’s Results (SearchEngineLand.com)

As promised earlier this year, Google is now showing Twitter tweets in a prominent carousel format on its search engine results. The feature is currently available on mobile devices and for English-speaking users in the U.S. Twitter promises desktop support and other languages in the future.

Google+ goes after Pinterest with Collections feature (CNet.com)

Google+ has added a new feature called “Collections” that allows users to post content such as pictures and articles about specific topics, similar to rival social network Pinterest’s online bulletin board. Currently available on desktop and Android devices, the new feature will soon be made available for Apple’s iPhones and iPads.

 

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Posted in: Link Round Up, Social Media, Technology



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May 19th, 2015 by | No Comments

 

Image by janwillemtulp

 

Data is fast becoming more important in social media marketing. Big companies are not the only ones responding to data overload these days; small- and medium-sized business owners are now also expected to make sense of the numbers and utilize data to improve decision-making.

 

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Posted in: Marketing, Social Media, Strategy



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