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August 26th, 2016 by | No Comments

 

Instagram Is Using An Algorithm And Facebook Data To Sort Its New Stories Feed (MarketingLand.com)

To give its new Stories product a competitive edge against its rival, Snapchat, Instagram is using an algorithm powered by data from parent company Facebook to decide the order of users’ videos appearing on the app’s main feed. Instagram will be prioritizing videos from people that a user will most likely check out.

How Can We Meet The Needs Of The Multi-Device Consumer? (EConsultancy.com)

With over 80 percent of adults in the UK now owning a device, many are already aware that the UK has been catching up with the rest of the world and becoming a smartphone society. UK consumers have also evolved in the way they browse, research, and purchase products online, giving retailers new opportunities to increase their revenue streams.

Are Your Customers Unsubscribing? 3 Ways to Deliver Delightful Content Experiences (ContentMarketingInstitute.com)

Whether it’s top-funnel, mid-funnel, or post-funnel experiences, statistics show that most content experiences are bad. Fortunately, marketers won’t have to figure out how to deliver great content experiences on their own.

How to Create Instagram Stories (SocialMediaExaminer.com)

Instagram Stories allow users to record live videos and take photos with their mobile devices and add them to a story that lasts for only 24 hours. Much like its competitor, Snapchat, Instagram Stories allow businesses to add new content and keep their brand on the top of their followers’ news feeds to keep their attention.

The Three Metrics You Need to Know Before You Waste Any Time on A/B Tests (Blog.Kissmetrics.com)

Split testing, or A/B testing, has been changing the face of marketing. When done right and with good context, marketers can put a stop to all the guesswork, anecdotal conclusions, and correlation/causation errors that are prevalent in marketing circles.

 

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Posted in: Link Round Up



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August 16th, 2016 by | No Comments

 

Image by Thomas Hawk

 

Food has the incredible power of capturing people’s attention, and marketers are already learning from food video trends and creating experiences that get people talking day after day.

 

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Posted in: Social Media, Videos



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August 9th, 2016 by | No Comments

 

Image by AdamPrzezdziek

 

Have you been thinking of getting your business started on Snapchat but are unsure of how to do it? Planning your Snapchat marketing campaign can help your brand increase exposure and even gain a significant return on the amount of time spent investing on the platform.
 

 

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Posted in: SnapChat



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August 2nd, 2016 by | No Comments

 

Image by Alan O’Rourke

 

While many marketers and brands plan to increase their social media spending, most of them are still uncertain about how to properly manage and integrate their social media marketing strategies. Unfortunately, there’s really no one-size-fits-all strategy when it comes to SMM, and what marketers need is to adopt a basic process that addresses specific needs and leads to individual solutions.
 

 

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Posted in: Strategy



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July 29th, 2016 by | No Comments

 

Facebook Messenger Platform Gets Updated: Here’s What You Need To Know (MarketingLand.com)

Facebook is attracting brands and businesses across the globe, thanks to over 11,000 bots and more than 23,000 developers showing interest for Wit.ai’s bot engine. But this is only the beginning. Due to ongoing feedback from these developers, the social network has launched an update to its Messenger Platform, as well as a new blog for platform developers.

How Marketers Can Use New Tech To Deliver Meaningful Brand Experiences (EConsultancy.com)

According to the Future of Experience report by Adobe, instead of concentrating on the traditional path to purchase, brands need to consider the customer’s experience as a whole. Nikki Gilliland shares five ways on how brands can create more meaningful experiences for their customers.

Which Channels Do Customers Trust for Branded Content? (Blog.Kissmetrics.com)

With branded content, you’re essentially borrowing the customer’s time and thanking them by making them feel something – laughter, insight, or amazement. Which channels does your brand use to increase trust, brand recognition, and awareness among your target audience?

Periscope, Facebook Live, and YouTube Mobile Live Streaming, Oh My! (ReelSEO.com)

Periscope, Facebook Live, and Youtube Mobile represent the biggest names in the live streaming app category these days. This article will discuss what features video marketers need to know about these platforms.

Why Creating a Personal Online Experience for Your Visitors Is Critical [Infographic] (MarketingProfs.com)

Marketers are increasingly turning to Web personalization to engage audiences on their websites. Are you? If not, view this infographic to learn more about why you should consider Web personalization for your brand.

 

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Posted in: Link Round Up, Uncategorized



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July 19th, 2016 by | No Comments

 

Image by Thomas Leutard

 

Facebook—the once clogged and overwhelming feed of baby shower announcements, birthday greetings, and Monday morning rants is now recognized as the future for marketers. Creating an effective Facebook strategy has become an essential focus in social media marketing, where combining influencer marketing with interactive video content offers huge opportunities for brands.

 

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Posted in: Facebook



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July 12th, 2016 by | No Comments

 

Image by garritron

 

Reddit is known as “The Front Page of the Internet” and for good reason. It offers a daily mix of informative news, cool links, social commentary, and computer nerdiness, all in one social media platform. With 234 million unique users and 7 billion monthly page views from 217 countries across the globe, it seems like the ideal place for marketers to promote their website, product, or service—right?

 

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Posted in: Marketing



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