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February 10th, 2016 by | No Comments

 

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Most business owners incorrectly assume that social media marketing is only beneficial to those that need to engage directly with end consumers, but it can also be helpful to B2B companies as well. Social media allows marketers to reach audiences who matter and distribute content that is informative and relevant in order to enhance business relationships.

 

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Posted in: Social Media



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February 2nd, 2016 by | No Comments

 

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Marketers are taught that much of their work is based on instinct, but research matters too. Whether they’re thinking of marketing campaigns, refining their pitches, or proving ROI, they’ll have to think of where to start and how to proceed.

However, research is time-consuming and requires marketers to spend hours culling data and crunching numbers just to prove a point. Today, however, marketers can identify the necessary data and insights they need to make strategic decisions on social media instead of spending tireless hours on research. On these platforms, users share their thoughts on products and services, responses to marketing campaigns and ads, and even companies they’re most satisfied or frustrated with. Each social media site is a treasure trove of data that can help marketing teams build the right strategy and watch it succeed over time.

Data gathered from social media can help marketers know where to start. Social data illuminates details about an audience, revealing more than just basic demographic information. Social media is the first direct channel that offers these insights, along with preferences for different products and services.

More than anything, social media marketing is about the data available to brands and what marketing teams can do with it. As online campaigns evolve the social platform’s insights into a target audience illustrate how consumers react in real time through Likes, Retweets, +1s, reviews, and comments. Consumers are not shy to share their feelings and frustrations. Throughout a campaign, social media data can help highlight new opportunities to improve each aspect of the strategy.

But no matter what the strategy is, marketers need to know how to use social media to point to real metrics and evidence of their success or failure. As consumers pay more attention to marketing campaigns on social media, they’re showing purchase intent. Even beyond the direct correlation between purchase intent and social media data, any discussion of marketing that correlates with increased sales is proof of ROI.

Monitoring social discussion about a company’s campaign, seeing higher engagement, and noticing shifts towards positive trends are all examples of how social data directly contributes to the success of marketing campaigns.
 
 

About the author:
Jehan S. Ismael is a full-time writer and editor for a leading Internet Marketing firm. She has a love-hate relationship with food, likes to listen to rock and rap music, and enjoys reading books by self-absorbed writers like J.D. Salinger and Anthony Bourdain.

 

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Posted in: Marketing, Social Media



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January 29th, 2016 by | No Comments

 

Four hot (and unexpected) social media marketing plays for 2016 (TheAmercianGenius.com)

If you’re running a small business, chances are you’ve learned a thing or two about social media marketing somewhere along your journey. For 2016, there are several platforms you’ll want to check out. While these platforms aren’t exactly “new,” they are becoming increasingly popular.

How to Research and Locate Your Audience Using Social Media (SocialMediaExaminer.com)

To optimize your social media marketing efforts, it’s important to know who your customers are and which social networks they spend their time on. Learn how to discover how you can better connect with your target audience on social media.

The 5-Minute Social Media Competitive Analysis (SearchEngineJournal.com)

Smart data needs to lead to smart decisions. And that means doing more than just hoarding competitor mentions in your dashboard. You need to sit down, dig in, and get analytical. Monitoring your competitors isn’t enough—you need to sit down and analyze the data.

Millennials Make Purchases Based On Social Media Recommendations (BetaNews.com)

A new survey by Demandware says recommendations that millennials see on social media are their primary shopping driver. The next generation of shoppers will be more adept at navigating the vast choices in front of them and adopting those technologies that give them the greatest advantage.

The Impact of Big Data on Social Media Marketing Strategies (Tech.co)

The amount of information now available to crunch and parse in the service of analyzing absolutely anything is massive—and growing every second. But as with any shift in the tide or evolutionary leap, most important fundamental concept to grasp is understanding Big Data‘s impact on social media marketing strategies.

 

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Posted in: Link Round Up



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January 19th, 2016 by | No Comments

 

Image by Thomas Hawk

 

Finally, the business world is starting to realize the importance of the word “social” in social media, and its huge potential for every organization. With the rise of mobile last year, it’s been predicted how brands will start to recognize that social media isn’t just a fleeting trend or an isolated marketing channel used primarily for direct selling. Now, social media has become part of many companies’ overall brand image–it has been an accepted platform for building relationships and increasing customer engagement.

 

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Posted in: Marketing, Social Media



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January 12th, 2016 by | No Comments

 

Image by Rosaura Ochoa

 

Although social media marketing can generally help any kind of business get more traffic, enhance customer engagement, and improve brand recognition, companies belonging to certain industries can definitely benefit from it more than others.

 

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Posted in: Social Media



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January 5th, 2016 by | No Comments

 

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A lot of effort and skill, skipped meals, and all-nighters go into an app that will become a hit on the Apple App and Google Play store. After you’ve ensured that you’re all set to launch and ready to create a huge demand among millions of users, it might be easy to forget that it also takes a lot of work to get your app to stand out from thousands of other apps out there.

 

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Posted in: iPhone Apps, Marketing, Mobile Apps, Social Media, Strategy



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December 29th, 2015 by | No Comments

 

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Live streaming video is a great way to reach and engage your customer base in real time. Coming up with creative ways to implement live streaming videos in your social media marketing can be challenging, but the potential returns are big. You can start small by publishing your own content using just a webcam and microphone, or you can also try specialized platforms like Periscope or Meerkat.

 

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Posted in: Videos, Visual Marketing



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