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August 29th, 2014 by | No Comments

 

The ‘Ice Bucket Challenge’: A case study in viral marketing gold (Digiday.com)

One of the reasons why the Ice Bucket Challenge has become so successful is that it started from an organic source—with one individual and family. Their idea has led to an tremendous outpouring of support from a wide range of people from all over the world.

Social media marketing must move beyond buzz baiting (MarketingWeek.co.uk)

Many brands in Europe, as well as other parts of the world are snubbing chances to engage and convert social media fans into long-term leads by putting emphasis on attention-grabbing campaigns instead of focusing on functional content that’s created to serve a specific purpose.

4 Mistakes Marketers Make When Trying to Go “Viral” (Blogs.HBR.org)

Any form of marketing has always been about creating meanings between a company, its audience, and a wide culture or movement behind it. These days, as social networks are increasingly becoming the primary vehicle for content discovery and curation, companies that don’t involve audiences in the creation and spreading of their message are at a bigger risk of becoming unsuccessful.

Social Media Marketing: Staying Up on Trends (Business2Communitycom)

Working in social media marketing comes with the pressure of staying up-to-date with the latest networks, apps, news, and trends. When marketers miss the boat, it can have huge implications on their quality of work as well as their relationship with clients. Stephanie Jones shares ideas on how businesses can be on top of their social media marketing game.

7 Marketing Lessons From The ALS Ice Bucket Challenge (Blog.Hubspot.com)

The ALS Ice Bucket Challenge demonstrated the power of social media and its ability to influence cause marketing on a worldwide scale. And even if it will take a while before a social storm of this caliber will rise again, the Ice Bucket Challenge holds a number of important lessons for marketers.

 

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Posted in: Link Round Up



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August 19th, 2014 by | No Comments

 

Image by krobbie

No matter how informative your blog is, your readers are bound to lose interest if you keep on feeding them with text after text. Much has been said about incorporating a mix of media to boost the appeal of your content, but how do you put them together to create a successful, highly engaging post?

 

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August 12th, 2014 by | No Comments

 

Image by Pete Simon

 

These past few months, we’ve been seeing a lot of changes on Twitter. The modifications were implemented in an attempt to increase the microblogging site’s user engagement and make it more intuitive. Here are a few ways how your business can leverage from these changes:

 

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August 5th, 2014 by | No Comments

 

Image by David Blaikie

When it comes to using images to promote your brand on social media, color takes an essential role. The right choice of color not only helps convey the message of your brand, it also influences the way you want your audience to engage with your posts.

 

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Posted in: Marketing, Social Media, Strategy



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July 29th, 2014 by | No Comments

 

Image by Orange Steeler

 

Social media automation is all about identifying content that’s relevant to your industry or community and scheduling it out in advance. Whether it’s stretching out your small business’s limited marketing resources or maximizing the productivity of your social media marketing team, it can help establish your brand as a valuable source of information and bringer of engaging conversation in your online channels.
 

 

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Posted in: Marketing, Social Media



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July 25th, 2014 by | No Comments

 

What You Can Do About the Decline of Social Marketing on Facebook (Entrepreneur.com)

Many brands that have spent years building their Facebook following are now reporting that they’ve been seeing their organic reach fall significantly. Whether the reason behind these changes is due to algorithm changes or some other factors, what can a social marketer do to let his brand remain relevant on Facebook?

Modern Marketing is Inbound Marketing (Business2Community.com)

Outbound marketing techniques used to work. People had fewer choices of what they can buy and how they can buy them. Marketers used to control the market, the message, and the channels. Now, consumers are driving the conversation and they have infinite ways to get information.

Social Media is the New Blackhat (Forbes.com)

A recent study which tracked 300,000 websites over four months has found that social media referrals now lead to 30% of websites’ overall traffic, which means that social media can indeed help boost a company’s SEO ranking when there is tons of buzz generated in social feeds. However, does social media have its dark side as well?

Social Media’s Evolving Role for Emerging Market Leaders (Blogs.WSJ.com)

Some governments perceive social media as an existential threat, while most organizations and companies see it as a way to reach out to constituents and customers. But what is social media’s role in emerging countries, and how does it help leaders and countries take advantage of its rapid and unpredictable evolution?

[INFOGRAPHIC] 13 Essential Copywriting Tips to Help You Rank in Search in 2014 (Blog.Hubspot.com)

Trying to follow through Google’s ranking factors can often feel like trying to work with a boss who’s impossible to please. But, even if that’s the case, wouldn’t it be nice to get a little bit of clear insight on how you can optimize your content for search based on Google’s current criteria?

 

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Posted in: Link Round Up



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July 15th, 2014 by | No Comments

 

Image by martinak15

As we mentioned in a previous post, not all bloggers are capable of creating awesome images that can be attached to their blog posts on their own. This is why we listed down the different image repositories you could visit to find relevant, captivating images for your posts.

However, even if you know where to go, are you sure that you would know what to look for in these sites? Would you know which images would work best in making your blog posts an engaging read for your visitors?

 

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Posted in: Marketing, Social Pointers, Strategy



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