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September 1st, 2010 by Luis Oliveros | No Comments

 

In social media, your identity means everything and it’s the very foundation that builds on your brand recognition, development and reputation management. As such, you may have secured for your brand its own domain name with a fully furnished Web site, jumped onto various social media sites and have also begun attracting and building relationships with your followers along the way. Good on ya.

As you continue to exist online, there will always be some new social network cropping out of the woodwork. And as they pile up the social Web, it’s important to secure your name on each one of them to make sure you have control over your brand’s identity online.

 

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Posted in: Marketing, Social Media, Strategy, Technology



August 31st, 2010 by Luis Oliveros | No Comments

 


Image by kevindooley

As online marketers, drifting through the social Web seems second nature to us. Employing its many networked platforms to engage with a targeted demographic to boost brand reputation and loyalty, on the other hand, are mere add-ons. However, while we have always put utmost importance on these social media aspects, it’s also important to be safe online.

 

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Posted in: Social Media



August 27th, 2010 by SMMdotcom | No Comments

 

Using Social Media: Colleges and Universities vs. Businesses (MasterNewMedia.com)

The school year has finally begun and many colleges and universities are embracing social media as a tool for engaging with its student population. Rather than simply maintaining an official website for campus news and announcements, many schools are starting to diversify its web utilization and “join the conversation.”

Dear Universities: An Open Letter About Social Media and Fundraising (WillMarlow.com)

In this letter, social media strategist Will Marlow advises colleges and universities to use social media platforms to deliver value to their institution, rather than simply as a means for PR or fundraising.

Schools, Tech Companies Tailor Social Sites for Students (Reuters.com)

Several colleges and universities are taking their social media engagement a step further by creating their own customized social media networks. A number of tech companies, including Foursquare, are helping schools boost admissions and student retention by creating tailored apps.

CollegeOnly, a Social Network Just for the University Set (NYTimes.com)

Facebook was initially created as a place for College students to interact and share relevant news and information. Now that it has turned into the universal social network, startups are starting to create more targeted social networking sites.

Best Back to School Campaigns, Part I: Staples Makes a Difference (ImpressionsThroughMedia.com)

With the start of the school year comes the launch of Back-to-School-themed campaigns. For the third year in a row, office supplies store Staples partners with DoSomething.org to collect school supplies for children in need. What they are doing different this year, though, is that they’ve incorporated Facebook into their campaign to help students get involved.

 

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Posted in: Social Media, Technology



August 26th, 2010 by Luis Oliveros | No Comments

 

Earlier today, Digg unleashed its version 4.0 redesign, finally going live for all its subscribers after nearly a couple of month of invitation-only alpha testing. This, Digg founder and current CEO Kevin Rose , announced on the social news site’s official blog along with a handful of user interface tweaks and new features that aim to enhance usability, social connections and news sharing.

 

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Posted in: Social Media



August 24th, 2010 by Luis Oliveros | No Comments

 


All images from the 4Food Facebook profile

A new burger joint is opening in two weeks in the corner of 40th and Madison in Midtown Manhattan. And while a new fast food establishment opening in New York is hardly news, especially in this non-foodie blog of ours, what easily caught our attention is that the restaurant seems to have been built with both tech and social media at the forefront.

 

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Posted in: Marketing, Social Media, Strategy, Technology



August 23rd, 2010 by Luis Oliveros | No Comments

 


Image by Constantin B.

Mentioning Justin Bieber can surely detonate a bubblegum pop-bomb across the Internet. The overall effect makes prepubescent girls worldwide squeal and weep with excitement, snap up every piece of merchandise bearing his image and make YouTube videos lip synching to his songs.

On the other end of the spectrum, the rest of us merely see him as this migratory meme that just won’t go away. And so sites have been set up dedicated to document his every misfortune , block him from our Web drifting experience and ridicule his overall image .

Love him or absolutely abhor him, these mentions online give him great leverage that raises him as a brand atop the Web trails.

 

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Posted in: Marketing, Social Media, Strategy



August 20th, 2010 by SMMdotcom | 1 Comment

 

Choosing Content Brands to Trust With Your Brand (FutureChanges.org)

The future of online advertising will be dependent on collaboration. Big brand advertisers will want influential content providers to leverage their brand while at the same time, content providers will want big brands to further back up their online influence.

Lessons in How to Go Viral: Use the “Bored at Work” Network (NYTimes.com)

Jonah Peretti, CEO of BuzzFeed, says that for content to go viral, it has to be “easy to understand, easy to share and includes a social imperative.” It also helps if it is just a pinch – or more – outrageous.

Rethinking the Cease and Desist: Don’t Threaten Fan Communities and Groups, License Your Brand to Them (ManagingCommunities.com)

Online communities are goldmines for brand building. Rather than looking at them as a potential threat, give them official permission to do what they are already doing. Members of such communities are already loyal to your brand. Hand them a Cease and Desist notice and you run the risk of losing an established fan base.

9 Ways to Use Social Media to Inspire Your Writing (SocialMediaExaminer.com)

Keeping connected can actually help writers battle the ever looming threat of the Writer’s Block. A whole host of inspiration and insight can be found while engaging with social media, though it does depend on who you follow and watch.

The New Marketing Trifecta (FlowTown.com)

Now is the perfect time to integrate social media and mobile tools into the marketing mix. This colorful infographic shows interesting statistics on the changing mindsets of marketers on internet and mobile marketing.

 

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Posted in: Marketing, Social Media, Strategy