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December 16th, 2014 by | No Comments

 

Image by quinn.anya

 

Across various social networks, you’ll come across hashtags, many of which you will most likely not see again: #ThisIsAUselessHashtag or #IUseHashtagsPoorly are just two examples. You usually see them being shared casually by individuals on their personal accounts. And while it’s fun to use these types of hashtags on your company profile once in a while, they don’t really serve a purpose, marketing-wise.

 

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Posted in: Social Media, Strategy



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December 8th, 2014 by | No Comments

 

Photo by Chris Annable

Photo by Chris Annable

Since last year, we’ve been seeing repeated warnings about the diminishing reach of Facebook Pages. It should have been indication enough when Facebook stopped calling them Fan Pages, and began referring to them simply as ‘Pages,’ which in turn caused the general public to refer to them ‘Like Pages’ or ‘Business Pages’ to help distinguish them from ordinary users.

What Was Facebook Thinking?

To be fair, Facebook was considering the plight of its ordinary user base. According to Facebook, ‘hundreds of thousands’ of people told them that, ‘they wanted to see more stories from friends and Pages they care about, and less promotional content,’ and they’ve determined that most of this promotional content comes from pages that people themselves have liked, including

1. Posts that solely push people to buy a product or install an app

2. Posts that push people to enter promotions and sweepstakes with no real context

3. Posts that reuse the exact same content from ads

The problem is that people accumulate more and more Facebook friends as well as Pages as they go along, yet the space available on their News Feeds remains the same. If Facebook were to give equal relevance to every single post uploaded by each and every connection that a user has, then we would probably miss a lot of the more important posts due to the sheer number of updates that would appear on our feeds.

As such, Facebook uses a secret algorithm that measures different factors to determine how relevant a post is to a user before allowing it to appear on their feed. Moving forward, posts like the three mentioned above are more likely to be deemed irrelevant, and thus their reach will be limited.

Last month, Facebook published yet another news article reminding Pages owners about the further limitations that will be imposed on their posts in January 2015.

Conveniently for Mr. Zuckerberg, one of the best ways to now promote your page through Facebook is by paying for additional promotion through boosts and ads. In response, many popular business pages, especially those that have already paid for a greater reach, have lashed out at the social media giant and even permanently deleted or deactivated their pages in protest of the new move.

Are Facebook Pages Still Worth It?                                                                                                            

Although these businesses may have been justified in their protests, this does not mean that we should all jump on the bandwagon and abandon Facebook altogether. These businesses were frustrated for having already paid for increased reach, only to have their organic traffic stunted by algorithm changes.

For one thing, almost one billion users still visited Pages in the month of October alone. For another thing, not every business has the same strategy going into social media management.

Below is a list to help you determine if Facebook Pages is still worth it for you:

1. If you can regularly post genuinely useful and engaging content that won’t come across as promotional and/or spam.

2. If you’ve done your cost-benefit analysis and you can simply afford to pay for boosts and ads.

3. If your goal is to increase your market share despite the costs of boosts and ads.

4. If your real focus is another on another medium or platform, but you just want people to be able to find your basic information via FB.

5. If you serve a niche market with few or no competitors that can out bid you for ads.

 

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Posted in: Community Management, Facebook, Social Media



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December 2nd, 2014 by | No Comments

 

Image by Fimb

With the year coming to a close, social media marketers everywhere are all trying to get a glimpse of what 2015 has in store for us all. While many experts have already given their piece about what to expect next year, from emerging trends that shouldn’t be ignored, to platforms that might just come to an end, there are a few notable predictions, as well as recommendations, that are worth mentioning.

 

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Posted in: Social Media, Videos, Visual Marketing



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November 28th, 2014 by | No Comments

 

How to edit captions on Instagram (CNet.com)

Now Instagram users no longer have to be embarrassed by glaring editing errors left in their photo captions. With Instagram’s latest update on the iOS and Android versions of the app early this month, users can now tweak captions after they have been published.

Facebook releases ‘Say Thanks’ video creation tool in time for Thanksgiving (TheVerge.com)

Social media giant Facebook rolled out a new video generating tool in time for Thanksgiving to let users ‘say thanks’ to a loved one. Using the new tool, users can make a video by putting together pictures and other posts between the user and his or her friend.

Twitter Now Lets You Search for Any Tweet Ever Sent (Wired.com)

This month, Twitter has begun rolling a new search service that allows users to look for any tweet sent using the social network. While the new tool only lets users run basic keyword searches as of now, there are plans to expand the tool so that it can perform more complex searches in the future.

Twitter’s ‘Buy’ button gets its first holiday promotion (Mashable.com)

Twitter has just begun testing its new “Buy” button through AMC Theatres’ promoted tweets. Followers who click on the Buy button will be led to a landing site where they can enter credit card information to purchase a gift card.

Facebook’s social network for businesses reportedly launching January 2015 (TheNextWeb.com)

Facebook has announced that it’s set to launch its new workplace-collaboration tool in January the following year. Dubbed “Facebook at Work,” the tool will enable employees to communicate and work together in real time using an interface that’s similar to the social network.

 

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Posted in: Link Round Up



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November 18th, 2014 by | 1 Comment

 

Image by Kevin Dooley

 

The holidays are just around the corner, which means you need to be in heavy marketing mode soon if you want to take advantage of all the profits and benefits this often overwhelmingly busy season has to offer.

 

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Posted in: Marketing, Social Media, Strategy



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November 11th, 2014 by | 1 Comment

 

Image by Owen Robertson

Not making the most out of #hashtags for your holiday social media campaigns? It may be small, but the hashtag is a powerful tool that can help you in communicating your brand across a number of platforms including Twitter, Instagram, and Pinterest, just to name a few. Here are a few tips to help you use the hashtag not only to get people to see your brand, but also to specifically mention it in the things they post.

 

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Posted in: Marketing, Social Media, Strategy



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November 4th, 2014 by | No Comments

 

Image by Wonderlane

The holidays are just around the corner! With only a few more weeks left before the festivities, be sure you’ve double-checked everything you need to make this year’s holiday social media campaigns successful so that your plans fall through without a hitch and you get the most out of the season. As you go over your marketing strategy, don’t forget the following tips to help you stay on top of your followers’ minds:

 

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Posted in: Social Media



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