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February 21st, 2017 by | No Comments

 

Image by ZoiKoraki

 

There’s more to social media marketing than just getting a ton of Likes and followers. If you want to generate leads, see real results, and be taken seriously as a business, building relationships with your customers is essential.

 

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Posted in: Marketing, Social Media



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February 14th, 2017 by | No Comments

 

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If you’re a marketer who’s been long hoping to integrate virtual reality (VR) in his marketing campaign, you might want to put your plans on hold. Forrester Research recently published Virtual Reality Isn’t Ready for Marketing Yet, which finds that “critical-mass consumer adoption of high-end VR headsets is five years away,” although 360-degree video “will flourish on low-to-mid-end VR devices in the meantime.”

 

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Posted in: Marketing



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February 7th, 2017 by | No Comments

 

Image by Thomas Hawk

 

Your brand story should be so much more than just a rundown of facts about your business. It’s even much more than how you or your employees feel about your company. Your brand story should be a complex, distinctive combination of your business facts incorporated within the emotions your brand aspires to stimulate in its customers. Essentially, your brand story is a human-to-human representation of your business.

 

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Posted in: Content Marketing



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January 31st, 2017 by | No Comments

 

Snapchat Versus Instagram Stories: What’s the Difference? (SearchEngineJournal.com)

People now live in a time where they have nothing but choices on where to publish their content. Both Instagram and Snapchat now offer the ability to post 10-second videos and photos that disappear in 24 hours. These features are meant to share what’s going on “in the moment.” Five months later, and both platforms continue competing—adding new options to each of their respective features, one after the other. So is Instagram Stories really just an imitation of Snapchat? And, if not, which should you use?

Programmatic Delivery: The Future of Content Marketing and Promotion? (moz.com)

Programmatic is a term used to describe the buying of advertising using software and algorithms. Although still in its infancy from a content perspective, the technology and methodology behind programmatic content offers massive potential for the world of content marketing, and even SEO.

YouTube Gains Access To Google Account Data For Ad Targeting, Teases New Measurement Solution (MarketingLand.com)

Google-owned YouTube made several announcements last January 20, 2017. The most immediate update is that Google account data can now be used for ad targeting and measurement across search and YouTube. The changes come as over 50 percent of YouTube views now happen on mobile. The search engine also announced that it will be working on a cloud-based measurement solution over the next year in collaboration with third-party vendors including comScore, DoubleVerify, IAS, MOAT and Nielsen.

Facebook Revamps Privacy Basics (AdWeek.com)

Last January 28, 2017, Facebook issued an update to its Privacy Basics portal in advance of Data Privacy Day. The social network introduced Privacy Basics in November 2014, saying at the time that it offered interactive guides to answer the most frequently asked questions by users about how they could control their information on Facebook. In a Newsroom post earlier that week, the social network announced that Privacy Basics now features 32 such guides, in 44 languages.

Social Listening in 2017: The Next Frontier in Social Media (MarketingProfs.com)

As social media becomes increasingly important to both ensuring a memorable customer experience and mapping the customer journey, marketers are now using social listening to help formulate their strategy, gathering this type of data for three key reasons: market research and consumer insights, customer engagement, and customer experience and crisis management.

 

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Posted in: Link Round Up



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January 24th, 2017 by | No Comments

 

Image by MomMaven

 

Google is looking to add greater functionality and better ad options to YouTube, its online video platform. The search engine giant recently announced a set of new changes to YouTube, most of which are focused on the ever-changing and expanding role of mobile apps and devices.

 

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Posted in: YouTube



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January 17th, 2017 by | No Comments

 

Image by JonnyBrandt

 

When maintaining an online presence, interacting with customers is necessary and inevitable—be it blogging, product sales, or handling inquiries and complaints. Building trust goes a long way, and it helps to let customers feel that their voices are heard and you’re not just some faceless company that’s only looking to make a profit.

 

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Posted in: Social Media



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January 10th, 2017 by | No Comments

 

Image by Mathias Liebing

 

Visual content marketing, when executed well, can be an incredibly powerful tool that will help increase engagement and attract links to your website. Moreover, visual content can help improve online visibility and inform audiences about your brand’s story.

 

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Posted in: Visual Marketing



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