Image by Damselfly

If you want to maximize visibility and sales with traditional marketing, then you would run a campaign through 3 traditional channels: TV, radio, and print.  By hitting all three channels at the same time, you would have a great chance at hitting your target market and cause them to take action on your advertisement.

In the internet playing field, I’ve noticed that companies take a tunnel-vision approach to marketing instead of taking an integrated solutions approach that encompasses all forms of internet marketing.  The most effective online marketing method is NOT an individual social media, seo, or ppc campaign; the most effective form of online marketing is a campaign that infuses social media, seo, ppc, and affiliate marketing all into one campaign.

Read the rest of this entry »