Photo by Madame Li

With all the people constantly yapping about social media and its benefits, about how you need to be on Facebook, Twitter, YouTube and many other social networks, it’s easy to fall under the impression that everyone already knows all there is to know about social media. Well, hold your horses, because not only there’s a lot of people and companies who have no idea what social media is, but there’s also a lot of people that want to know what it is and still don’t. If you are involved in social media, that’s a great opportunity for you!

Earlier this week, an article on TechCrunch caught my attention. The article is called “Study Finds Marketers Embracing Social Media Marketing In A Big Way” and talks about social media marketing adoption by more than a thousand companies and their goals and strategies for 2010. While many companies are understanding the importance of social media and how it can help and better their businesses (66 percent of respondents will be investing in social media marketing in 2010. Of those, 40 percent would be shifting more than a fifth of their traditional direct marketing budget towards social media marketing), there’s definitely a lot of room for improvement.

Read the rest of this entry »