Small businesses and non-profits can be unique in their needs, and sometimes it helps to start listening and talking locally to get things moving- especially socially.
Where do you start? Luckily, there are tools to assist you when you are looking to start talking industry or location specific.
Read the rest of this entry »
As Joseph Yi pointed out in his article about Skittles’ innovative but ultimately unsuccessful into social media aggregation, the problem with the campaign was that it didn’t offer fans a chance to communicate with the brand itself. They could have conversations about it, and potentially catch those comments on the Twitter Chatter or on one of the other aggregates, but there was no way to actually have a two-way conversation. As we’ve talked about time and again here at Social Media Marketing, conversation is key. Well, it seems Skittles is finally moving in the right direction.
Read the rest of this entry »
photo by OurManInside
If you think about it – it’s extremely easy to lump Social Media and blogging into one simple idea: WRITING. And while it may start there – while building connections, connecting with consumers, and building relationships may be inspired by written words, it goes much further beyond that. The most effective Social Media strategy is to “hit” your community from multiple angles, using multiple mediums. Here are a few things you should be considering (if you’re not already implementing)
Read the rest of this entry »
Photo by Tobi_2008
A social media marketing strategy is only as successful as its foundation. The foundation must be built upon solid goals and values and follow an overall commitment to the initiative. The goals can be determined based on the company business goals and the values must be part of the core. When it comes to social media, there are values that exist that will either make or break a social strategy.
The general commitment of a successful strategy is that a company and/or person must agree to be:
Read the rest of this entry »
When people talk about the ways social media has changed the business world, the most common response is the way it has changed marketing and advertising campaigns. No longer is it ‘enough’ to have TV and print advertisements. To be effective, being part of the social media environment is becoming almost mandatory. Still, one area that social media is slowly becoming more and more relevant in are search results.
Gone are the days of simplicity and in are ‘social circles.’ If someone within your social circle has written something about what you are searching for, it will most likely show up as one of your results on Google.
Read the rest of this entry »
photo by RobertFrancis
In today’s consumer run world, we really have no idea how someone is going to first interact with our products, services or brand. They can come across your business through
Read the rest of this entry »
