photo by mallix
Tweets will probably be the first thing to bring people to your twitter page, but when they arrive what do they see?
Branding is important for everything. How do people identify you or your organization? Will they recognize your logo, colors or motto? Expand your brand awareness and your media kit- put it on Twitter.
Here are four things to look into before launching and tweeting on your Twitter profile.
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It’s real, it’s here…slowly but surely you, me , and everyone else is buying into Social Media as a viable communication channel, networking tool, and marketing/sales platform. The realization isn’t happening all at once, but little by little, businesses and individuals are seeing other examples of success using Social Media, and they want to know how they can integrate it into their own marketing mix.
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Photo by joey.ganoza
One of the first things I ever learned in marketing was that “cool” in and of itself is not a strategy. Sure, it might turn a few heads. But will they remember what it said about your brand? Will they remember your brand at all? Unfortunately, “cool” rarely works when it comes to translating advertising into sales. Neither does “technology;” I remember the first augmented reality demonstration I saw, but I can’t tell you what the product category was, much less the brand. Similarly, “social media” is not a strategy.
Don’t misunderstand me. Social media integration is something many businesses ought to be considering as a potentially prominent part of their larger marketing plan, but it is so easy to think that being on social networks is the strategy itself. Unfortunately, it’s a much bigger picture. Social media is the means to the end, the channel for your message, so it’s important to consider what you want to say before taking the leap.
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Photo by castortroy520
So Facebook will be making some changes…again. Chances are you have no idea what is going to happen, so here are some of the basic changes, which I feel will have the largest impact on how Facebook and the way Facebook applications are used.
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In the marketing world, minutes could mean millions of dollars lost or saved. Commercials during the Superbowl which typically run in the millions can equal a large brand boost, or a complete failure. As the saying goes, “time is money.” This couldn’t be further from the truth. Keeping this in mind, not only is being part of the social media landscape becoming a growing sentiment, but how fast a company engages in it is also of importance.
While it may seem that everyone company has a Twitter, Facebook and MySpace account, every company is at different stages of their social media campaigns. From the bare minimum to the full-on community engagement, each situation calls for a different ‘gear.’
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Photo by Extra Ketchup
For those of you that Google on the regular (sometimes I can Google hundreds of keywords a day when researching for posts, looking for local issues or just browsing), you have noticed the evolution of Google search results pages.
What started as 10 webpages that were relevant to your search term once evolved to include ads, aka Google AdWords.
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Photo by Ryanrules95
A number of large companies and organizations have channels on YouTube. Few have utilized the video sharing to it’s fullest potential, but The Home Depot (HD) just might be an exception.
Take a peek at other major businesses like Borders, Dunn Brothers (franchised) or Gateway… where are their YouTube channels? Right now, those businesses don’t have one. For all the reasons why they don’t- money, time, overall lack of resources- one could argue that – customer and employee engagement and interaction is invaluable.
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