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Archive for March, 2010

Checking the Pulse

Wednesday, March 31st, 2010

Image by dvchrty99206

The rate and review sites, which are becoming so popular and gaining recent hype (Yelp.com, CitySearch.com, OpenTable.com) are causing business owners to get worked up over every little word. Understandably, they take the criticisms to heart, but is it really worth reading into everything?

Testing the waters using a consumer sentiment report and gauging overall opinions seems to be a better approach, which really is simply checking the pulse and finding out what people are saying…in general. It makes sense to be aware of what individuals are saying in case they need to be directly approached, but an overall sentiment appears to yield the same results and can benefit the marketing and social strategies more than taking the time to review every word and every criticism case by case.

So how do you do this?

 

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How YouTube Became “Mainstream” Marketing

Tuesday, March 30th, 2010

YouTube

When YouTube first launched in 2005, no one could have predicted the impact that YouTube has today. Unlike other networking platforms where there are multiple options available for organizations to use, YouTube is far and beyond in a category of their own when it comes to video sharing and content. While there are other options such as Vimeo, what separates YouTube from the rest is that they have become ‘mainstream’ in regards to marketing.

When used as an adjective, “mainstream” is defined as “representing the prevalent attitudes, values, and practices of a society or group.” With that said, mainstream is the perfect adjective to describe YouTube.

 

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Fine Tuning Your Search With Social

Monday, March 29th, 2010

photo by kitch

If you have been checking out this site for any number of time, you can see some great examples of how small businesses, large companies and the big entertainers use social media. You probably also understand how important search is. You may have even found an article on this site via Google or Bing.

The big piece that many are missing is the integration of search and social, and doing it in such a way that benefits your business’s bottom line and gives your customers either:.

 

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Online to Offline- Social Media Tools Enhances Networking

Sunday, March 28th, 2010

Image by StarrGazr

Being new in a city, industry or opening up a new entrepreneurial venture can be scary. Who do I talk to? Who should I follow? How do I find interest groups? These are all extremely valid concerns.  But there are tools to help you get in touch with people around you.

Evaluate your online resource options:

Take a peek at the social media tools that you currently have. Here are some standard options:

 

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Weekly Link Round Up (03-26-10)

Friday, March 26th, 2010

Blogging and social media go hand in hand. As they carry more content, blogs are often more substantial and informative than tweets or Facebook updates. They have been proven as an effective way to build a name for yourself on the web. This week’s batch of blogs focus on how to make your blog work in tandem with social media and other web-based marketing methods.

Social Media Friendly Blogging (JasonYormark.com)

You can use social media to drive more traffic into your blog. By providing applications that encourage readers to share your post on their network, you can expand the reach of your blog and build a more solid online presence.

4 Foundations of a Successful Blog (ProBlogger)

Digital Photography School did not become one of the most popular photography blogs overnight. Darren Rowse shares his insights and strategies on how to build successful blog.

Five Tips for Developing a Sensible Comments Policy (eConsultancy.com)

For many online publishers and bloggers, user-generated content is often created through commenting systems. In many cases, these user-generated comments are more interesting than the content they are in response to, which is a boon to publishers.

How To Track Backlinks To Your Blog (SocialMouths.com)

One of the things you can do to improve your blog’s rankings is to build backlinks. With a few simple tweaks, Google can be utilized to find who is currently linking back to your site.

Outsourcing Your Blog Writing (The Blogger’s Bulletin)

Outsourcing your blog writing can be an efficient and cost effective solution to creating regular, well-written content. But before hiring someone to do your blog writing, there are several factors that need to be dealt with.

Musicians Own Digital Media

Thursday, March 25th, 2010

photo by It’sMoniVictorino

With the ubiquity of the internet came opportunities galore for marketers, but artists, musicians, writers, and other content producers have been met with equally as many challenges. Perhaps because the availability of copyrighted content has been disputed and challenged for over a decade already, musicians have blazed the trail for leveraging new technologies and bucking the system. Artists on Myspace proved that you no longer have to be spotted by an agent at an open mic night or a local show to get signed. John Mayer has taken to connecting with his fans almost constantly via Twitter (for better or for worse…) and the Jonas Brothers have offered themselves up for three-on-one video chats on Chat Roulette. These savvy artists have embraced digital media, particularly social media, and are being rewarded for it. But they’re certainly not alone. Below is a list of five of the best uses of digital media by musicians:

 

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Social Search

Wednesday, March 24th, 2010

photo by Thomas Hawk

As Google continues to take over the tech world and dominate your online activity, Google strives to emphasize the importance of social interactions and relevancy. One way they are doing this is through the Google social search function.

 

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