LinkedIn is an outstanding social networking tool that often gets lost in the fray of the Facebook and Twitters of the world. Regardless of your current position as a business professional, LinkedIn can provide real value for you. Here are 10 ways to make sure you are getting the most out of your LinkedIn presence.
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In what seems like a natural progression of feature roll outs, we saw Facebook recently refresh and reboot some of its features. Last week, it introduced the Community Pages, retconned its Become a Fan button into the Like functionality and unveiled the Open Graph protocol with its accompanying API. These new features aimed to make user experience a lot more immersive and even more social while slowly making Facebook the nexus that binds the entire Internet together.
Seeing these as a beneficial marketing bump boat to carry their brands and deliver valuable information, many companies and blogs have since jumped onboard. Not surprisingly though, they came by the thousands (50,000 was the last official count actually) and they continue to grow; boosting the social networking site’s user base while expanding their reach further.
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It began with the forwards that filled your inbox. Long, extensive surveys, asking the most intimate questions about yourself, your family, and your friends, ended with well-wishes and unexpected warnings of life-long bad luck, should you neglect to pass it along to eight friends (and back to the person who sent it to you, obviously.) These soon became quizzes, passed through AOL Instant Messenger, and posted in personal profiles. Soon, Myspace became the home of these poems, quizzes, and questionnaires that had made the rounds on other platforms. The next generation thrived on blogs like LiveJournal and Xanga, along with Myspace, until Facebook joined the game with Notes, Boxes, and later, Apps.
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Image bytamaseiter
Facebook continues to be highly influential in molding what is now becoming a significantly more innovative and social Web though not without missteps along the way. Not bad for a social networking site borne out of having a little too much time on Mark Zuckerberg’s hands and involved hacking into his school’s protected network.
Through Facebook’s F8 developer conference held recently, the company has introduced some of the most instrumental developments for the company and possibly, the direction the Internet is headed. The announcement that garnered the most impact was the Open Graph protocol and its accompanying API.
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Most companies using Twitter in their online marketing campaign’s social media strategies usually have one rudimentary profile where all the brand’s messages, announcements, updates and promotions are funneled through to the Twitterverse. This makes it easy for them to reach out to their existing audience while accumulating potential clients along the way.
These profiles are usually manned by multiple users sharing the same login credentials. This enabled these companies to make sure they have all bases covered with regards to the propagation of information, the brand’s reputation development and for a broad customer relations management.
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image from Oversocialized
So Facebook rolled out the “like” button and threw page owners, Facebook users and Internet surfers for a bit of a loop and added a ton of questions to their laundry list of existing Facebook marketing and privacy questions.
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Dealing With Trolls
Friday, April 30th, 2010Image by matt7even
Anywhere online you might have explored and settled your virtual roots, it is inevitable that you’ll encounter different kinds of people, from almost all walks of life. As a social being, your first impulse is to interact, which is good for forming healthy relationships whether on your blog or especially on the social networking sites (because the operative term, after all, is “social”).
If you are merely starting out on your social media campaign, you’re bound to receive both compliments and unpleasant comments. These and their intensities are debatably doubled if the brand you represent has a particularly strong presence with products and services that have gained some semblance of popularity; in which case, the chance of getting both glowing praises and snide remarks increases.
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Tags: Comments, reputation, Social Media, Trolls
Posted in Social Media, Strategy | 1 Comment »