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Archive for April, 2010

Do You Understand Your Customer

Wednesday, April 28th, 2010

As more and more companies continue to leave store-front businesses in exchange for e-commerce sites, one important question that these businesses must ask themselves is if they really understand their customers. While it is easy to say you made a hundred sales in one month, the more important question is why your customers chose to buy your products and how you can replicate the same results.

With user information becoming increasingly valuable, being able to understand your customers behaviors, trends as well as likes and dislikes can be the key to whether or not you have a successful business. With this problem though, comes a possible solution thanks to social media and more specifically, Facebook.

 

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More on Running Twitter-based Contests

Wednesday, April 28th, 2010

One of the major benefits of running a contest on Twitter is that it’s a quick and easy way to distribute links, which, of course, drives considerable traffic to your site. This also grows your message dissemination exponentially if you’ve also required interested people to join your roster of followers and / or retweet your contest tweet, since doing either only takes about a single click of the Follow or Retweet. This, of course, depends on how attractive the prize is or how well you’ve executed the game.

In previous posts, we determined some of the key elements when planning a contest and helped you with your first contest-related tweet to initiate the contest proper. Here are a few more suggestions to keep in mind as you move along your contest.

 

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Tool Time: Weeding Through Twitter

Tuesday, April 27th, 2010


Image by artkonik

We’ve all seen how valuable Twitter is as a social media tool and as an effective mass messaging platform. In your goal to cover as much ground as possible to reach your core audience and widen your network, you find your number of followers increasing rapidly and on a daily basis. Sure, you can equate this to your brand’s popularity however, if history serves us well, there are times when bots and racketeering individuals have also jumped onboard the social networking boat.

 

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Even With Social Media You Need To BackUp

Monday, April 26th, 2010

image from Floor Koop

This has been a crazy week for me, as I’m sure it was for all of you. Only, there was a major (some could say catastrophic) disaster that occurred in the middle of mine. Things were going as planned as we were in the middle of a new artist’s launch. Tuesday we dropped the video and in less than 24 hours we hit 10,000+ views on YouTube. Thursday was the big launch as we were corresponding an all digital release with Earth Day, keeping bad music from polluting the Ozone.

 

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Text isn’t dying- it’s evolving.

Sunday, April 25th, 2010

2676

I remember reading Taming of the Shrew in grade school and thinking ‘this is English?’ Nope. I was wrong. It’s Elizabethan. It’s what our language has evolved from.

Facebook, Twitter, YouTube and more have been playing active roles in the evolution of language. With the development of online tools, we’ve been able to enhance communications between countries, cultures and languages. While students may not have a grip on how we’ve talked and written in the past, they have developed their own language that fits with the tools that they are surrounded with. Isn’t that more resourcefulness than anything?

 

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Weekly Link Roundup (04-23-10)

Saturday, April 24th, 2010

Earth Day may already have passed but that doesn’t mean we can stop spreading environmental awareness. Below are prime examples of how Social Media lent a hand in the cause of saving the environment. Many of these movements are still ongoing. Why not go green and join one of them?

5 Ways to Go Green for Earth Day with Social Media (Mashable)

Coinciding with Earth Day, both environmental non-profits and green corporate social responsibility programs are ramping up efforts to promote environmental action. These five social media-centered initiatives prove just how effective the new medium can be in getting people involved in a short amount of time.

5 More Ways to Go Green for Earth Day (Mashable)

Just a day before Earth Day, Mashable dished out five more non-profit and corporate social responsibility programs to promote environmental action on this holiday with a cause.

YouTube Video Volunteers Spread Earth Day Awareness (Social Times)

Video Volunteers is a YouTube channel created in order to give YouTube users the opportunity to spread awareness about issues that are important to them. By featuring these amazing videos about climate change and the environment, YouTube is doing their part to help spread awareness and inspire YouTube users to take action.

Collaborating and Investing in Green Innovations (JustinLevy.com)

Should businesses go green? Mark Atkins, CEO of Invention Machine, sure thinks so. Watch the embedded video for his insights on the need to embrace green innovation, how it can help businesses retain their market shares and their consumer base in the long run.

Recycle, Repurpose, Reissue: Your Message(s) to Earth (every) Day (Converstations.com)

The 3 R’s work on Internet content too! Not only does repurposing and reissuing blog posts work in the various channels in the conversphere, it can help Synchronize Your Time in other forms of communication – such as email.

Take Time to Make Time for Social Media

Friday, April 23rd, 2010

photo by rchiba

No time, there’s never any time! I’ll never get into Stanford…

OK, pardon the Saved By the Bell reference (Jessie really should have laid off the caffeine pills). In short, time is a precious commodity, and I hate to break it to you, but there are only so many hours in the day.  This means that it’s going to take time to make time for Social Media.  The end goal should be for you to have someone or several someone(s) who are responsible for managing your own Social Media presence (in house is the way to go as a long term solution – YOU know your brand better than any outside consultant ever will)

 

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