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Archive for May, 2010

Who Likes Money? Why Are You Scared To Use Social To Make It?

Monday, May 31st, 2010

image by thejuniorpartner

Scary title today right? There is so much purity that comes from running a business and getting involved in today’s social media landscape. You hear all the experts saying to listen, provide customer service, engage with your audience and build real relationships. These are all great strategies, but at the end of the day you probably run a business.

 

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Websense Warns of Malware FB Attack

Monday, May 31st, 2010

Amid the whole Facebook privacy debacle clogging the tubes this week, online Web security solutions provider Websense is reporting about the continuous malware attacks dwelling within the social networking site.

 

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Weekly Link Round-up (05-28-10)

Friday, May 28th, 2010

How is Being New to Twitter Different in 2010? (VeryOfficialBlog.com)

So much has changed in Twitter since it started on 2008. Today, Twitter feels more like a stage in many ways, than a simple place to talk and share online.

Twitter On Future Profitability: “We’re Thinking About Big, Big Numbers.” (Reuters)

Twitter’s CEO, Dick Costolo, believes the microblogging platform’s newly-launched advertising system would play a key role in making Twitter more profitable. When Twitter expands the advertising system to hundreds of companies in the fourth quarter, Costolo said Twitter will be better able to forecast its revenue-generating potential for the next couple of years.

Startups: Can You Trust Twitter? (ReadWriteWeb.com)

Early this week, Twitter made some major changes it its Terms of Service for developers, prohibiting third-party networks from advertising in users’ stream. While this may improve the quality of the user experience on the platform, it may spell disaster for start-ups, particularly those creating third-party applications.

Reach Customers in 140 Characters, All of Them Free (NYTimes.com)

The New York Times believes in the effectiveness of social media for developing small businesses. This article offers a few tips on how to ease into the Twitter scene and use it to gain more customers and build one’s business.

What Hugo Chavez Teaches Us About Twitter (OneForty.com)

Venezuelan president Hugo Chavez is refreshingly good at using Twitter. Three weeks since his first tweet, he was able to attract over 350,000 followers. His popularity may be due less to his political identity and beliefs and more to his warm, sincere approach at tweeting.

Location, Location, Location

Thursday, May 27th, 2010

photo from D. Bjorn, Catchin’ Up

As mobility and location flourish, they bring with them constant innovations to better leverage the trends and technology that make them a hit with consumers. Below are two of the biggest new stories on the location front.

 

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Evaluating a Campaign

Wednesday, May 26th, 2010

image from martin.canchola

When creating a social campaign and taking it to the end, evaluation is key in analyzing the performance. For instance, most likely you used a mix of marketing for promotion and/or execution, so you definitely want to evaluate the entire campaign as closely as possible and determine what was effective and what wasn’t.

 

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Communication Tool Chess Moves

Monday, May 24th, 2010

Image from Inc. Magazine by Philip Toledano

Over the past few months I have become very engaged and interested in ways to communicate with your team beyond the typical confines of a traditional office. It started when Justin Levy invited me to write for Workshifting and continued through a recent issue of Inc Magazine where the magazine went rogue and operated in a remote working situation for the month to test out its feasibility and how all these communication platforms can help you get more done and be more effective.

 

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Weekly Link Round Up (05-21-10)

Friday, May 21st, 2010

The Best Social Media Video Ever – Now Refreshed! (NotTooEasyToForget.com)

Created by Erik Qualman, this original video is an energetic and exciting look into the statistics and growth of social media. For those who still think social media is just a fad, watch this and think again.

Ad Agencies: Social Media Philosophy and Tips for New Business (SocialMediaToday.com)

Social media “teaches” agencies to promote themselves the way they should have been doing new business all along; to lead with benefits instead of agency capabilities and credentials. Advertising-cum-social media advocate Michael Gass shares his philosophy for using social media for ad agency new business.

8 Ways to Integrate Social Media and Online Advertising (VeryOfficialBlog.com)

Search reveals consumer intent, but a branded social media presence, and advertising that includes paid search help shape that consumer intent. By melding social media presence with online advertising, companies may be able to reach more people and effectively get them interested in their product or service.

When It Comes To Social Media, Many Marketers Jump The Gun (Forbes.com)

The opportunities to connect with customers, learn from them and benefit from word-of-mouth marketing are irresistible. Before starting anything, though, CMOs must first establish the internal resources and processes that are necessary for their companies to be successful in social marketing.

Your Social Media Planning Checklist (VerticalResponse.com)

Comprehensive and easy to understand, this checklist can help get your social media campaign on track with the company’s goals and objectives.

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