photo by Experientia – IC
One of the leading trends in social media is mobility. We tweet about events that we’re at and check into Foursquare. We have entire albums on Facebook dedicated to mobile uploads. Flip Cams upload your videos directly to Facebook, Flickr, and more, a trend that still digital cameras are jumping on. Put simply, we are constantly grooming and curating our online presence, even while out living our “real” life.
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image from ryanrocketship
A great example of social media integration with offline marketing is the recent rise in scavenger hunts! Along the lines of a traditional scavenger hunt, a list of clues are provided online and users must solve the clue and receive the rewards by visiting the venue.
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image from joshgard
Let’s think for a minute that you are a small business owner that had an employee start various social media accounts. At the time, your marketing department just wasn’t up to the task.
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photo by Yutaka Tsutano
It still amazes me that people aren’t onto things like Twitter and Facebook. Parents ask me if they should be on Facebook to spy on their kids. I ask them that instead, start thinking of using Facebook to build business and personal relationships for your own life or career.
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With an estimated 50 million tweets generated across different platforms on a daily basis since its inception in 2006, Twitter remains to be one of the most dominant mass messaging service built on a social networking architecture today. And it keeps on getting stronger in terms of popularity and user registration given its rather limiting 140-character structure.
As revealed during its recent Chirp developer conference, the company revealed that it has a rated 300,000 number of new users signing up per day in addition to the approximate 105,779,710 currently registered. These are facts not lost among marketers, so we’ve established for their respective brands a venerable network of followers to easily broadcast their messages to the consumer, establish relationships at a much deeper level and boost SEO efforts.
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photo by [chronism]
More often than not, social media is discussed as a means for communications—a conversation or a open line for chatter—but viewing social media exclusively in this way means that marketers miss out on a huge opportunity to become a valued, trusted service in their consumers’ lives.
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