Are You Ready for the Opportunity Economy? (ConvinceAndConvert.com)
It is the nature of social media marketing to seize every opportunity to promote a product or service. The difference is that social media does have to actively look for opportunities. More often than not, it’s the other way around.
3 Steps to Ethical Social Media Marketing (SocialMediaExaminer.com)
Word of Mouth Marketing works best when it is credible. Supposedly, the credibility of a source is measured by how familiar we are with it. Over the last two years, however, we’ve seen a decline of credibility among friends. This may be attributed to social media. This article shows how Word of Mouth Marketing can still be an effective alley for promotion despite the decline of trust within the Web.
Social Media Becomes a Global Front Porch (Relationship-Economy.com)
The beauty of Social Media is that it allows you to let your hair down and put everything out in the open. While you can use it as a means to promote your product or service, you can also use it to share personal thoughts, opinions, and information that is relevant to your interests. This opens you up to people who are most likely to have a genuine interest in what you are offering.
The Importance of Sentiment (GetGood.com)
Social media measurement should be about actions, not simply awareness, and to matter, it needs to be tied to the measurements that matter in the business: sales and net revenue. Monitoring sentiment and counting friends, fans and followers is a step along the way to true results measurement. But it’s not the end game.
Top 10 Tips to Integrate PR in a Digital World (TechCocktail.com)
The Internet has changed how we receive information, how we interact and engage with each other, with brands and with media. As an essential part of the marketing mix, it is important that marketers learn how to make PR adapt to the changing face of social interaction.
