Social Media Strategies – Influencer Outreach in 10 steps (123SocialMedia.com)

Social Media is not a singular conversation. There is no singular person controlling the buzz and there is no singular tool that gives you understanding of every topic. These facts need to be taken into account when creating a social media campaign.

Jack Dorsey: The 3 Keys to Twitter’s Success (The99Percent.com)

Twitter was an idea Jack Dorsey has had since he was 15 years old. Now one of the largest and fastest-growing social media platforms, its co-founder and creator outlines three core takeaways from his experiences building and launching Twitter – and more recently – Square, a simple payment utility.

Quit Facebook? Why Facebook’s Recent Problems Point To Its Domination (LegallySocial.com)

Despite a fair amount of publicity, Monday’s Quit Facebook Day was not particularly effective. About 34,000 out of Facebook’s 450 million users quit. While an argument can be made that Facebook’s recent moves to simplify its privacy settings may have somewhat dampened enthusiasm for the movement, it is more likely that folks were simply not angry enough to leave.

How Justin Got So Big (TheGlobeandMail.com)

Several months ago, Justin Bieber was just another teenage boy. Now, he’s platinum-selling breakthrough artist. Twitter and Facebook are key factors in the rapid onset and sheer scale of Bieber Fever – and offer concrete evidence, if any more were necessary, of the Internet’s commercial might.

LEGO CLICK: A Well Decorated Case Study for Social (and Viral) Media (PSFK.com)

The LEGO Click Campaign helped originating agency Pereira & O’Dell take home 1 silver and 2 bronze pencils at the 2010 One Show Interactive Awards in May. What is notable about this digital campaign is that LEGO did not track how many people went to its online store after viewing the “Click” content.