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Archive for July, 2010

Weekly Link Roundup (07-30-10)

Friday, July 30th, 2010

Three New Facebook Resources for Personal and Professional Guidance for the Media, Journalists and PR Professionals (KrishnaDe.com)

Facebook Questions isn’t the only thing that’s new with everyone’s favorite social networking platform. Facebook has also drawn up three new resources that cater especially to media professionals, journalists, and marketers. These pages provide tips on how to use Facebook more efficiently for their field as well as relevant updates and information.

Does Adding Twitter to a Brand Make It Cooler? (Scobleizer.com)

Robert Scoble shows how Twitter integration helps gain considerable ground in a brand’s consumer base by citing the story of MotoGP champion, Jorge Lorenzo. His popularity is hugely attributed to his activeness on Twitter.

Viral Marketing Videos and Optimized Blogs Will Boost Profits (Web-Marketing-Pros.com)

The internet marketing environment is fast-paced and forever-changing. There are two things that remain constant however, which marketers can take advantage of. These are the effectiveness of viral marketing videos and the need for an optimized blog.

Analysis: What are the Web’s Top Sources of Referral Traffic? (ReadWriteWeb.com)

Because the nature of the Internet is so volatile, we are constantly looking for new sources of traffic for our content. After all, there is no use to invest on a well-designed website if no one’s going to visit it. This article lists down the top sources of referral traffic.

Are Foursquare, Gowalla and Geolocation Ready for Prime Time Marketing? (Oxsteinlabs.com)

Geo-targeted or location-based social networking is catching up with the rest of social media marketing tools. It seems its effectiveness depends on the location as well, though. Areas that are quick to adapt to new technologies are great hubs for location-based social media campaigns.

The Casting Couch: Finding guest bloggers

Wednesday, July 28th, 2010


Image by elkit

Two of the most important things to remember when blogging for a brand to keep social engagements aflame: be consistent with both the value of the content (the informative and engaging aspects) and diligently follow your set blogging schedule.

Unfortunately, there are unforeseeable circumstances that’ll keep you away from blogging. Extensive failure to follow on a schedule has the potential to start a chain of unwelcomed consequences. These may or may not affect your site stats, relationship with your readers and even your brand’s reputation. One of the most effective ways to prevent these from happening is by having guest bloggers aboard.

 

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Weekly Link Roundup (07-23-10)

Friday, July 23rd, 2010

Define: Big Idea in Advertising (EngelJournal.com)

Since last week, “idea” has been the trending word of the world, thanks to Christopher Nolan’s mind-blowing movie hit, Inception. Ideas are what power the effectiveness of marketing, be it a traditional TV commercial or a social media campaign.

Deciphering the Code of Great Social Ideas (Steve Sponder)

It takes a whole lot of imagination and creativity to be able to effectively reach out to one’s consumers directly. Steve Sponder identifies six elements that factor in the conceptualization of social media engagement ideas.

How to Take an Idea to Launch in 4 Steps (ProBlogger.net)

Launching an idea is not as simple and straightforward as some might think. To make sure the idea being invested on will not be a flop, it is best to test it out first using already established social networks.

How to Use Novelty to Create Contagious Ideas (DanZarella.com)

One characteristic of ideas that does not fail to engage is novelty. Everyone is drawn toward the unique and eccentric. Use it right and you’ll find you won’t have to do too much to run your campaign. The people will do it for you.

Ideas Sites: Interview with Rob Hoehn of IdeaScale (OnlineCommunityReport.com)

For those who need help in conceptualizing and creating effective campaigns, there are a host of various “ideas sites” which capture, tag, rank and broadcast ideas from constituents. One such ideas management platform, is IdeasScale.

Facebook reaches 500M users

Friday, July 23rd, 2010

A couple of days back, Facebook unleashed a monumental yet least surprising highlight: it has reached 500 million active users around the world. This was imminent given that blog posts all over the Interwebs have been serving up information about the site’s steadily rising figures even weeks prior to the upcoming milestone.

 

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Let your personality get you noticed on the blogosphere

Thursday, July 22nd, 2010


Image by Irfan Intekhab

In any social situation, it’s pretty easy for most of us to blend in with everyone in the background. At the subway, you’re a passenger trying to stay safely away from that homeless dude like everyone else. On the street, you’re a corporate workhorse struggling to grab some grub before your lunch hour ends, like everyone else. Right now, you’re stuck in front of a screen reading this while wishing you were on a flight to San Diego for Comic-Con; like everyone else.

Unfortunately, even online where everyone is supposedly given their own voice and everyone strives for individuality, you could still be a mere blip in the social spectrum.

 

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The Anti-Social Media Douche List #2:
Bad, bad language

Wednesday, July 21st, 2010

Make sure that using bad language is a good idea for your social media marketing campaigns

Image by Rory O’Keeffe

When creating content for your brand’s Web site or blog, there are several things to consider during the planning and the writing process as far as language goes.

While the safest route for a company’s corporate site is to have writeups written with a formal tone, the blog and your social network responses can have a lot more freedom to allow your brand a little personality. However, take note of the language use as a lot of readers can easily get turned off by your choice of words and many factors within your content.

 

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