How the Old Spice Videos Are Being Made (ReadWriteWeb.com)

Old Spice has made a huge victory on the social web. Taking it by storm in a day and even winning over the dreaded anonymous, the team of creatives, tech geeks, marketers and writers made great use of the power of social media, answering people’s questions to the “Old Spice Guy” in real time.

Ben & Jerry’s Drops Email Marketing In Favor of Social Media (Blog.HubSpot.com)

In an email last week, Ben & Jerry’s Ice Cream of Vermont announced its shift from email marketing to social media. As the first major corporation to completely discontinue email marketing in favor of social media marketing, Ben & Jerry’s customers did indicate that they disliked the email despite loving the brand.

Social Media First From K-Mart? Yep. K-Mart. (SocialMediaExplorer.com)

Interestingly enough, K-Mart is making waves in social media by announcing efforts to bridge its online gaming community at MyKmart.com with off-line retail activity. One of these is a move to post online customer reviews out in the open in its retail stores.

How Clorox Engages Customers With Its Social Media Community (SocialMediaExaminer.com)

Although not having been in social media for very long, Clorox has clearly been making moves to get its social media in place through gaming strategies. These strategies take into importance the “mind share battle” when trying to get people to come in.

Top 50 Branded Facebook Pages, June 2010: Clear Winners Emerge (IgniteSocialMedia.com)

Over on the Facebook front, Ignite Social Media has ranked the top fifty branded Facebook pages and listed down various statistics and notable things such as the biggest climbers and the biggest fallers on the list. Included in its analysis of the list are interesting details on how brands trended on the site among users.