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Archive for June, 2011

Social networking project Google+ at a quick glance

Wednesday, June 29th, 2011

Google finally unveiled Google+, the company’s long-rumored social networking project set to take on a field currently dominated by Facebook. Announced by Google’s senior VP of Engineering Vic Gundotra via the Google Blog, the social media site seems to be the outcome of the Google Circles rumor that surfaced earlier this year.

 

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Time management tips for social media marketers

Monday, June 27th, 2011

Image by ann-dabney

Just like in any field, time continues to be one of many issues that can cause hiccups in a social media marketer’s regular workload and eventually, their targeted goals. Between the various online campaigns being rolled out, the ensuing constant updates, and engagements, the amount of work can be both time consuming and indeed taxing. And depending on your workload, the quality of the work you put out and the resultant can be rather flimsy, at the very least.

 

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Weekly Link Round Up – 06-24-11

Friday, June 24th, 2011

Old Spice ‘Responses,’ ‘Wilderness Downtown’ and ‘Pay With a Tweet’ Earn Top Cyber Honors at Cannes (AdAge.com)

The Cyber category at the Cannes Lions International Festival of Creativity showcases the growing maturity and diversity of digital campaigns as a whole. As the three highly diverse Grand Prix winners show, there is more than one way to prove a campaign a true creative success.

Brands’ new challenge: turning conversations into transactions, says Coke (MarketingWeek.co.uk)

Also at the Cannes Lions, Coca-Cola’s marketing chiefs point out that there’s a need for quantitative ways of measuring big ideas and expanding on their potential. A combination of social media and owned media may be the solution to transforming conversations into transactions.

Good Charlotte Defends Their Community at Concert at The NorVa (ManagingCommunities.com)

Even the very actions of community managers can speak volumes about the brand they stand with. Good Charlotte defending their community during their concert at the NorVa stands as a clear example of how this works.

How Yakima Won My Heart (idaconcpts.com)

Defending a community isn’t the only way to gain trust through social media. Small things that show how you reach out to your audience can actually lead to winning them over in the long run, even if they aren’t conscious of it.

Pottermore website launched by JK Rowling as ‘give-back’ to fans (Guardian.co.uk)

JK Rowling’s new venture, “Pottermore”, is set to feature new and previously unpublished material about the world of Harry Potter. But more than that, the site aims to also be a way for fans to interact with the world of the book and even contribute to the wealth of drawings, stories and ideas. With the medium Pottermore offers, fans may find a way to keep the magic very alive.

Snapshot: Social media activities in 60 seconds

Thursday, June 23rd, 2011


Shanghai Web Designers infographic depicting the amount of Web activity every minute
Click image for a closer look

In a very dynamic atmosphere like the social Web, brand managers and online marketers are often faced with the utmost challenge of engaging with an audience with a short attention span and a multitude of distractions at every turn. While this feels mostly like social media basics, grabbing your targeted demographic’s attention is, needless to say, quite the challenge—especially for upstart brands and those focusing on smaller segments of the market.

 

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Weekly Link Round Up – 06-17-11

Friday, June 17th, 2011

Users Spend Nearly 16% of Time Online on Social Media (BlogWorld.com)

According to a new report by comScore, online users spend 16% of their time—or about one out of every six minutes—on social media. From the focus on MySpace to the boom of Facebook, the study also reveals how the face of social media has evolved.

What companies should know about social hyper-users (BazaarVoice.com)

Going social is habit-forming. It’s no surprise then that social media can truly tap into today’s connected world. Not taking how hyper-users think and work into consideration, though, can very well lead to a less than successful campaign.

3 Ways to Benefit From Social Media Crowdsourcing (SocialMediaExaminer.com)

With social media opening up avenues for customers to interact with brands and companies, it has also opened up a new way for businesses to source ideas. With a few simple steps to engage the audience, any business can benefit from the crowdsourcing trend.

4 Keys to Turning Negative Commenters Into Brand Advocates (ConvinceAndConvert.com)

While no one likes the sound of negative feedback, it can be the golden opportunity to boost customer satisfaction and ultimately, the business as a whole. Businesses can take each lemon gracefully and turn them into things better than just lemonade with a few points to take note of.

Physical & Online Crowdsourcing Documents the Real First World War (ReadWriteWeb.com)

To illustrate the benefits of crowdsourcing to create innovations, Europeana, the European archive, has combined real-life roadshows and online uploading to assemble an enduring, highly-personalized Web archive of the First World War.

More on hiring bloggers to write for you

Wednesday, June 15th, 2011


Image by Sargeant Killjoy

As a content distribution platform, blogs offer a lot of benefits for brands surfing social media’s online marketing waves. As such, the pressure to produce a steady stream of quality content will always weigh heavily on content managers and their team of bloggers or content producers.

There’s a certain type of discipline, creativity and ingenuity every blogger should possess to be able to effectively carry out the regular grind of content production. Today we dole out a handful of suggestions for hiring and managing a team of bloggers.

 

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Breaking in the BIG social media ideas

Monday, June 13th, 2011

Image by Julián Santacruz

Every now and then, no matter what field of interest you subsist on, we all get struck by great ideas— supercharged bolts of brilliance that can tirelessly consume us until we actually put them into motion. More often than not, pushing these awesome ideas at the top of the priority heap can be brilliant, and the resultant can be greatly beneficial for everyone involved.

However, that’s not always the case; especially in specific industries where an entity’s reputation may be at risk should you muck up the implementation big time. An industry like social media marketing.

 

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