Archive for July, 2011

Timing is crucial in social media marketing

Sunday, July 10th, 2011

Timing is crucial in social media

Image by iMaffo

The nature of the social Web has always put into the forefront the utter importance of engagements with the people that matter to you. And in the case of brands sailing on the social media marketing waters, striking through the constant noise online to get to your targeted demographic definitely becomes one of the imminent challenges.


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Weekly Link Round Up – 07-08-11

Friday, July 8th, 2011

The Number One Least Asked Question in Social Media…Why? (

Business owners can start asking important questions that begin with “why” to gain a deeper, more profound understanding of how social media can affect their organization. Answering these questions unlocks an important ingredient in any customer-facing business strategy and helps the business move forward in a meaningful, long term direction.

Four Reasons Businesses Should Start Using Facebook Video Chat (

The fact that Facebook offers over 750 million potential customers is enough reason for businesses to start using its newly-launched group chat feature. It may be ‘a little rough around the edges’ but creative organizations can look in to its other practical business applications.

How the Enterprise Can Use Google+ (

Google+ offers a lot of potential for business, whether for marketing, demand generation / leadgen, human resources, design and innovation, sales, and general internal collaboration between employees. As businesses progress further along their respective social engagement journeys, the discovery of other opportunities looks promising.

Social Media and Small Business Communications (

For small businesses, the main importance of social media lies in the numerous tools it offers in terms of small business communications. This article explores current social media trends for business marketing and what strategies SMBs need to keep up.

Do Consumers Really Want Video Calling? (

As Google+ Hangouts and the new Facebook video chat join Apple Facetime and other similar offerings, the question as to whether consumers wish to bypass simple voice message for face-to-face video conversations begs to be answered.

Weekly Link Round Up – 07-01-11

Friday, July 1st, 2011

Google Plus Review: Fun, interesting and totally empty (

As the network mounted its assault on Facebook this week, the few people who got invited to use Google Plus got to enjoy the fresh UI and really cool features such as Hangouts. However, the tedious task of re-adding and re-organizing Facebook friends into G+ might be a minus for some users.

Timberlake tries to bring ‘sexy back’ to Myspace (

After it got sold for $35 million this week, sources say that pop star Justin Timberlake is set to play a major role in running Myspace. Will he be able to use his on-screen experience as Napster’s Sean Parker to salvage the once-popular social networking site?

5 Tools That Help Measure Your Social Media Influence (

Find out what kind of impact you’re having on Twitter, Facebook, and other social media networks by using these five free and easy-to-use tools that keep track of your influence online.

Talkwheel: roundtable discussions online (

Talkwheel, a real-time collaboration platform, hopes to break up linear discussions present in social networking sites by allowing users to locate specific parts of a conversation through its new user interface.

Don’t Trust the Cloud? Backup Your Social Network with SocialSafe (

This Adobe AIR-based program builds itself as an all-in-one tool that users need to backup the gathered data from all the social media sites they’ve used, such as Twitter and Facebook.


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