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Archive for August, 2011

Tool Time: Buffer

Wednesday, August 31st, 2011

BufferApp- Logo

To compel and to initiate interactions with your targeted Twitter-based demographic, they should, needless to say, be able to read your tweets first. It’s not like people will proactively seek you out on a daily basis; that mostly happens only to massively popular brands. And there are a lot of factors that can make your tweet a fleeting speck in the entire Twittersphere.

 

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Weekly Link Round Up – 08-26-11

Friday, August 26th, 2011

Social Media Language, Taking Over the Oxford English Dictionary (SocialMediaToday.com)

Will social media terms soon replace traditional words? Nikki Peters explores how social media has created a language all of its own and tells us how we can embrace it in our lives from here on in.

Plain Language and Social Media Connections (KeyKate.WordPress.com)

Kate Harrison Whiteside explains the commonalities between plain language and social media connections, and shares why usability is key to plain language websites.

A Soliloquy: The Language of Social Media (BrianSolis.com)

When it comes to social media, it not just a matter of Authenticity vs. Authority. We can help social media mature and develop by stopping to reflect and observe our message’s intent, definition, weight, and opportunity.

Has Social Media Birthed a Generation of Writers? (Blog.Sysomos.com)
In this engaging essay, Mark Evans argues against the notion that social media has killed writing; instead, he believes that it has allowed people to communicate and write more than ever.

Three Rules for Language in Social Media (The Elements of Fu*$ing Style, Indeed) (PandemicLabs.com)

Through the effective use of language and your brand’s social media assets, you can successfully convey your message and fulfill your marketing goals. Ed Gazarian offers three guiding principles for communicating through social media.

Twitter rolls out user image galleries

Wednesday, August 24th, 2011

During the past few months, Twitter has been pushing one feature after another in its continuous efforts to expand its capabilities and enhance user experience. Following the inclusion of two new tabs a two weeks ago, the social media messaging giant is including image galleries to provide more content in the user profiles.

 

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Social media marketing for indie musicians: Getting started

Monday, August 22nd, 2011

social media for indie musicians

Image by gui.tavares

The ’90s was an era when the world was starting to realize there was so much to listen to outside the ’80s’ post-punk/New Wave dreck MTV was puking out. It’s when bands like Green Day, 311, Rage Against the Machine, and Deftones were beginning to scrape the global mass consciousness, and have become seminal in defining the new generation of listeners. And then there are the serious rivalries between Nirvana and Pearl Jam in the grunge arena, and the battle between Blur and Oasis across the pond.

 

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Weekly Link Round Up – 08-19-11

Friday, August 19th, 2011

Should your business prioritize mobile? (CaptureTheConversation.com)

According to the latest statistics from Google Insights, mobile search has grown by 400% in the past year and 85% of mobile devices will be web-enabled by 2012. With that alone in mind, prioritizing mobile marketing becomes a must for any company.

5 Simple Steps to Getting Started With Mobile Marketing (SocialMediaExaminer.com)

Going from internet marketing to optimizing your strategy for mobile might sound daunting. The good news is that getting started with mobile marketing isn’t all too hard. Once you get the hang of it, you’ll find that it’s a great way of opening up new revenue streams for your business.

Latinos Go Mobile, so Go Mobile to Reach Latinos (MPDailyFix.com)

To market to the Latino audience who are more likely than the overall population to have mobile phones with Internet access, companies need to be aware that their audience are doing more than emailing, surfing and texting. The same principles can be applied to mobile marketing in general.

Mobile Users Eager to Offer Their Location in Exchange for Better Content & Deals (TechCrunch.com)

One of mobile marketing’s perks to users is that they’re able to get better content and deals in exchange for their location. According to location-based media company JiWire, highly mobile users are looking to use their devices more for their shopping needs, especially for this holiday season.

Writing for Mobile Blog Readers (ProBlogger.net)

It’s one thing to prepare your blog for your mobile audience, but have you thought about how to write for them? With mobile users making up between 5% (global) and 8.2% (US) of overall traffic, it might be worth it to adjust your writing style to suit your on-the-go audience.

New features and content curation on Youtube Music page relaunch

Friday, August 19th, 2011

Youtube introduces new features and special content to boost its Music page

Since its launch years ago, Youtube has become known as the harbinger of Internet’s regular video meme-fests. As soon as those first few footages of jocks getting kicked in the crotch, and tweens lip-synching along to some pop song got tossed around the Interwebs, the site quickly gained momentum. After all, the service is free to use, pretty idiot-proof to navigate through, and it’s very easy to share and embed to other social media sites.

 

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Business blogging: The Crucial Initial Planning

Wednesday, August 17th, 2011

Business Blogging, Planning

Image by MiiiSH

These days, just about anyone who can go online, choose site templates, and string words together can start blogging. The Web, with its booming culture, has afforded this kind of democracy to everyone regardless of stature—as long as they’re equipped with a decent enough Internet connection.

While this is truly great for the general Internet-guzzling masses, blogging as part of a business’ social media marketing or search engine optimization strategy can be an entirely different thing.

 

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