Blog

Archive for October, 2011

Weekly Link Round Up – 10-28-11

Friday, October 28th, 2011

Paranormal Activity 3 Breaks Box Office Records…Thanks to Twitter? (SocialTimes.com)

Last week’s highest grossing horror movie of all time, ‘Paranormal Activity 3′, earned a whopping $54 million at the box office thanks to Twitter, analysts say. The social networking and microblogging site was said to have played an important role in building major buzz for this season’s scariest movie.

Tricks and Treats in Social Media: 3 Awesome Halloween Campaigns (Likeable.com)

Three companies make the most out of the much loved holiday by expressing endless creativity and ingenuity through zombies, spooky costumes, and a fearsome tale of freakish angry birds and a golden egg.

10 Scariest Enterprise Social Networking Mistakes (InformationWeek.com)
Scary things can happen on social networking sites like Facebook, Twitter, and Google+, even if it’s not Halloween. Debra Donston-Miller shares with us some helpful tips on avoiding frightening social networking mistakes all year round.

Just In Time for Halloween, Take this Lollipop – A Frightening Look Into the Dangers of Facebook Stalkers (SocialMediaToday.com)

Children aren’t the only ones who have to be careful about enjoying too much candy on Halloween. Taking a lollipop from a new interactive website shows trusting adults a startling account of what it’s like to be stalked on Facebook.

4 Things Social Media Marketers Can Learn from Halloween (Marqui.com)

Social media marketers can learn a thing or two about trick or treating, and apply certain strategies to their campaigns. Find out the relationship between unwanted Halloween treats and ‘freebies’, spooky decorations and creating a following, as well as scary costumes and consumer preferences in this engaging post.

More tips for managing an online marketing team

Thursday, October 27th, 2011

More Tips for Managing an Internet Marketing Team

Image by mheisel

Starting on an Internet marketing campaign can be quite exciting for a brand, its brand manager and the social media marketer. All that ambitious aspirations for the campaign’s future, imagining the possibilities every step can take your brand, and the prospects of creating something that can impact lives—all these can definitely keep the excitement north-bound. Depending on the size of the campaign and the goals that are needed to be achieved, it may take more than one marketer to accomplish your goals.

 

Read the rest of this entry »

Tool Time: Twellow

Tuesday, October 25th, 2011

A large part of developing a strong social media marketing campaign is engaging with your demographic. Whether they’re existing followers or they’re untapped markets who have yet to get on board with your brand, it is up to the marketer to pull them into its fold and keep them entertained and engaged there. Twitter, being the social media giant that it is, is a huge part in this endeavor in today’s Internet marketing industry. And Twellow just might be the app you’ll need to give your Twitter marketing strategies that much needed oomph.

 

Read the rest of this entry »

Weekly Link Round Up – 10-21-11

Friday, October 21st, 2011

Share the Space We Share Share Share (Converstations.com)

While it is true that at times social media is but an “echo chamber” with all its retweets, reblogs and re-shared posts, no one can deny that the very act of sharing is essential to its success. In fact, repetition does a great deal of good, especially for anything looking to go viral.

Facebook Timeline reveals the future of sharing (CharleneLi.com)

While the buzz surrounding Facebook Timeline has quieted down, there’s no doubt that it introduces a couple of new facets—as well as interesting insights—to the act of sharing. Charlene Li shares a couple of her insights that shed some light on to privacy, sharing and trust.

Why Facebook Won’t Lose Its Core Power Users (ReadWriteWeb.com)

Facebook has always been a medium for the everyday person. Despite catering to an audience that values simplicity, it continues to cater to its core power users both through Facebook Timeline and the fact that Facebook itself has grown into more than just a destination.

Anti-Social Media: “Take This Lollipop” Is Your Facebook Profile Through A Psychopath’s Eyes (FastCompany.com)

While some would consider “Take This Lollipop” as an eerie reminder of why users should be careful of what they share on social media, it also opens up the idea of moving and convincing entertainment powered by profile.

Please Don’t Retweet (ChrisBrogan.com)

While sharing is all well and good in social media, asking for a retweet or a mention of something that isn’t cause related can be considered bad etiquette on the social web. At the end of the day, it’s best to let your work live or die on its own merits.

Take this Lollipop scares social media oversharers

Friday, October 21st, 2011

TakeThisLollipop shows the dangers of social media oversharing

Viral hit Take This Lollipop takes a look at the dangers of cyberstalking.

Privacy is among the many touchy subjects that loom the online world today. Every day, more and more people are entrusting their most precious data and photos to online platforms like cloud computing services, and social media sites. And as inherently valuable as the Web is, it’s littered with individuals, lurking around its tubes and looking for prey.

 

Read the rest of this entry »

Optimizing social media content for better reach: Types of written content

Wednesday, October 19th, 2011

SEO: Optimizing your social media content can help enhance your brand's online reach and visibility

Image by fazen

An important component of any kind of social media marketing campaign is the written content that comes with every strategic step. Here, both your existing followers and your general demographic are give an inside look at what your brand is all about, and the products and services you offer. And when creating content for your campaigns, it’s important to always consider how it would be discovered online. This is where search engine optimization (SEO) comes in very handy in empowering your brand’s content distribution and visibility.

 

Read the rest of this entry »

On fusing social media and SEO: A primer

Tuesday, October 18th, 2011

Good Chemistry: Social Media Marketing and SEO

Image by Horia Varlan

These days, when small businesses decide to take their wares online, the natural transition to the Internet will always have them creating a Web site, and pages on different social networking sites. In the goal to reach as many people as possible, these companies would naturally take on the social media marketing route, and prioritize engagements with their targeted demographic.

 

Read the rest of this entry »

Follow SocialMediaMarketing.com

Contact us for Free Analysis