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Archive for November, 2011

Enriching user experience to foster online communities

Monday, November 28th, 2011

Successful Internet marketing campaigns foster online communities

Image by lynnefeatherstone

It’s great to see people gravitate towards your brand, and it’s even better when they’re vocal about how they like your products and/or services, and that they trust you. These, of course, are very good for your brand development, promotions, and online reputation efforts. And in the dynamic social Web, Internet marketing has put real conversations and interactions at the top of the priority list. This influences further engagements, and fosters the growing community around your brand.

 

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Weekly Link Round Up – 11-25-11

Friday, November 25th, 2011

How to Show Your Thanks With Content Marketing (HeidiCohen.com)

Content marketing can help you show your gratitude to customers not just during Thanksgiving, but also the rest of the year. Heidi Cohen shares ways of using content marketing to simultaneously give thanks and build relationships with customers.

Thanksgiving & Social Media: Are You Ready for Both? (FinancialSocialMedia.com)

Just like Thanksgiving, social media efforts require careful planning in order to be successful. Financial Social Media shares a framework for getting the most results out of social media, and encourages businesses to monitor results to see what works best for them.

Thanksgiving Stuffing for Your Blog Readers (Conversations.com)

Make Thanksgiving weekend more meaningful for blog readers through various strategies. From scheduling posts, to thanking customers, there are different ways to make this weekend count.

Thanksgiving Wishbone Competitiveness & Content Marketing Tips – Who Knew? (TopRankBlog.com)

The Thanksgiving tradition of winning the wishbone can teach content marketers a thing or two about strategy. The wishbone strategy is a great way to understand and implement customer-centric content marketing.

A Time to Give Thanks: Marketing Tools (MPDailyFix.com)

This Thanksgiving, various marketers share the tools that make them more effective at their jobs. Whether it’s software, websites, or good old pen and paper, there are many different tools that make marketing just a bit easier.

Things Internet marketers should learn from stand-up comedians

Wednesday, November 23rd, 2011

There are a lot of things Internet marketers ought to learn from stand-up comedians to hone their skills, and boost their marketing strategies.
Comedian Omid Djalili; Image by markhillary

At its core, social media marketing puts a spotlight on strategies that can propel a brand to the top of the heap by creating truly compelling content, and through direct engagements with the targeted demographic. Like many fields, stand-up comedy also shares these two fundamentals in getting the audience into the comedian’s fold.

 

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Weekly Link Round Up – 11-18-11

Friday, November 18th, 2011

How to Share Content on Social Media (Business2Community.com)

Do you know when your audience is most receptive to your content? Biserka Anderson reveals the wonders of Clearspring and shares social sharing tips that’ll help your content reach more readers and customers worldwide.

Social media manners: A how-to guide for content marketers (LeeHopkins.net)

Avoid a truly embarrassing social media faux pas with helpful do’s and don’ts shared by guest blogger Rachel Carlson.

Copy Content—Get Penalised! (SocialMediaNews.com)

Social media has made it easy for a lot of people to share and distribute content easily; however, bloggers end up frustrated when others copy their content and publish it in other blogs and websites without permission. In this informative post, David Cowling uncovers how we can prevent people from stealing our content.

Every Comment Counts: Building Better Online Relationships (SocialMediaToday.com)

Experts say that users of social media should NEVER let a comment or a wall post go unanswered if they wish to have more personal connections with their audience. Kyle Ginthner explains how we can start treating customers as people and begin building closer ties online.

Does Social Content Drive SEO? [Infographic] (Blog.Dlvr.it)

This dynamic infographic shows how social signals can provide a significant impact on search engine results, and explains why creating content that’s designed to “go social” is the best way to reach customers and improve sales.

Brand in hot water? Fan loyalty to the rescue!

Friday, November 18th, 2011

Fostering a Community Can Boost a Brand

Image by Photos by Mavis

Deeply engaging with communities developed around your brand is one of the most important aspects of Internet marketing. It’s what makes it so much effective as a marketing model—setting it apart from the traditional advertising model that capitalized on one-sided announcements than actual conversations. And to be able to fully take advantage of these conversations, brands need to foster a sincere relationship with the people who believe in them.

 

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Snapshot: Tumblr’s rise in the social media space

Wednesday, November 16th, 2011

We’ve often talked about taking advantage of multiple social media platforms for supercharging brand’s digital marketing campaigns, and expanding their reach. Among the many rising stars in the social Web, Tumblr has got to be among the most popular, with both individuals flocking over to it with new and reblogs of interesting posts, and brands and businesses relying on it for supercharging their Internet marketing campaign.

 

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Taking social media marketing for a local spin

Monday, November 14th, 2011

Leveraging on localized social media marketing

Image by Calsidyrose

As far as social media strategies go, major brands often invest on campaigns that aim to target a nation of consumers. The intention here is to launch tactics meant to appeal to a broader audience for a product that will be available to all markets, and hope those not initially within their immediate demographic would get a whiff, get interested, and also jump aboard. But for some brands, small- and medium-sized businesses and non-profit organizations seeking better mileage, focusing on a specific locale will prove to be more ideal.

 

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