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Archive for April, 2012

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Using Twitter hashtags for your social media marketing campaigns

Monday, April 30th, 2012

Here are a few things you should remember when launching Twitter Hashtags for your social media campaigns

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Brands wanting to harness the power of the social Web need to identify the right social networks for them, and then devise the apt strategies to take advantage of capabilities to achieve their goals. This can easily be done by understanding each of the social networks’ features, how they can fit into a campaign, and then formulating effective tactics around them. Take social media giant Twitter for example; brands worldwide are finding ways to leverage on its capabilities and work around its limitations.

 

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Weekly Link Round Up – 04-27-12

Friday, April 27th, 2012

Facebook Timeline Changes for Business Pages: New Features & Image Resolution (IThinkInfoTech.com)

This relevant post explains how businesses can further improve their marketing efforts, following the different changes applied to the Facebook Timeline for brand pages.

Facebook Timeline is increasing engagement, but why? (BusinessInsider.com)

Tom Johansmeyer explores how the forced transition to Facebook Timeline for brand pages can affect end-user engagement and how it was able to elicit positive reactions to the new format.

5 Ways Businesses Are Using Facebook Timelines (SocialMediaExaminer.com)

By adding interesting milestones, creative cover photos, using the Highlight feature, making apps more visible, and using the About section to give visitors a call to action, businesses can use their Facebook Timeline more creatively.

Top 20 Best Brand Timelines on Facebook (SocialMediaDelivered.com)

Two months after Facebook launched the Timeline for brands, Elisa Pequini shows readers her top 20 picks of companies that are interacting, informing, converting, and entertaining on Facebook.

Marketing in the Timeline Era (SocialMouths.com)

ShortStack CEO and Co-founder, Jim Belosic discusses the pros and cons of the Facebook Timeline for brand pages and how this feature has affected fan engagement for businesses.

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Ways communication online can improve customer relations

Friday, April 27th, 2012

Image by krystalchu

Just like in traditional marketing, brands looking to expand and maximize their online presence will need to also put significant focus on online interactions. Gone are the days when brands capitalize on one-sided, all-promotional materials shoved to their targeted audience, and instead genuine communications are put up as a priority. With this, brand managers and the online marketers will be able to build up their brand’s reputation, and establish relationships with existing and potential built on trust.

 

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Optimizing your Twitter background for better online engagements

Thursday, April 26th, 2012

Social Media Marketing using Twitter to boost Engagements

Image by Coletivo Mambembe

It’s no doubt that Twitter remains to be among the most popular social networking sites today, relied by individuals and businesses to communicate and share news with each other. And just like any useful tool, we make the most out of them by developing processes around them to make them work to our advantage. Just search online and you’ll find tons of content about tips, tricks and best practices to make Twitter into the social media marketing powerhouse for its users.

 

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Tool Time: Google Drive

Wednesday, April 25th, 2012

Earlier today, Google announced Google Drive, their long-fabled cloud storage service. It offers a boatload of features, some similar to older competitors like SkyDrive, Dropbox and Box.net, and some unique to the service. In any case, it’s a good tool for collaborating teams to keep up and collaborate on tasks, and of course for storing large amounts of files. That said, brand managers, and online marketing teams will definitely benefit from including Google Drive in our social media marketing arsenal.

 

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Three qualities of content massively shared on the social Web

Monday, April 23rd, 2012

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Everyday, massive amounts of content come out of the woodwork that is the Internet—all carrying different types of information for varying needs, crafted to cater to specific kinds of audiences. The various content marketing strategies that prompt this is driven by SEO, and social media marketing goals, as well as the multitude of opportunities these two can offer brands who have chosen to invest their resources on establishing and developing their presence online.

 

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Weekly Link Round Up – 04-20-12

Friday, April 20th, 2012

Tumblr Holds Its Nose, Opens Back End to Ads (ReadWriteWeb.com)

Despite Tumblr’s stance against advertising on its site, changing times and demands have lead it to change its opinion. Starting May 2, the site’s 50 million bloggers will begin to see ads on their user dashboards through the featured post spot.

8 New Google+ Changes and How They Impact Your Business (SocialMediaExaminer.com)

As with any popular site’s redesign, Google+’s revamped look comes with changes that will affect the way both users and businesses use it. Notable new features include the larger header image and profile photo, as well as new navigation features to make it easier to keep the discussion going with different circles.

The Future of Facebook Advertising (Soshable.com)

In an interesting turn of events, it seems as if Facebook has only gotten stronger despite the fact that fans are not becoming cheaper for advertisers. Due to the strength of Facebook’s detailed targeting, it is still an essential part of many digital campaigns.

Facebook for eCommerce: It’s about customer retention, not acquisition. (SocialMediaToday.com)

While it does seem backward, the truth of the matter is that businesses are less likely to find new customers rather than get in touch with old ones on Facebook. On average, 84% of a page’s fans are existing customers. Because of this, businesses should consider focusing on customer retention rather than plain selling.

Cost-Efficient Facebook Marketing for Small Business (idaconcpts.com)

Tools are essential for digital marketers looking to make the best out of the social networks they communicate on. Small businesses looking for a cost-efficient tool for marketing can consider Qwaya, which allows users to have total access and control of their ads on Facebook.

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