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Archive for May, 2012

Ways to make your social media content more shareable

Thursday, May 31st, 2012

Ways to make your social media content more shareable

Image by andrechinn

Creating content for your social media marketing campaigns is a great way to help your brand thrive on the social Web. Original content that is designed to provide value for the targeted demographic can help boost your presence online, attract more people into your fold, and encourage engagements with the existing followers and customers. And sharing those pieces of content on the social networks can really supercharge your Internet marketing efforts, and provide your brand with positive results.

 

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How to make your videos pop

Wednesday, May 30th, 2012

Image by antwerpenR

Among the many strategies brands can get into to market their brands online, creating video content offers a plethora of opportunities across different online platforms. When done properly, social video marketing can help brands have better chances of raising their brand development, follower engagement, and content distribution efforts. And just like any campaign, video marketing entails a great deal of careful planning, effective implementation, and proactive distribution in order to succeed.

 

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Tool Time: Prismatic

Monday, May 28th, 2012

Prismatic pulls in news and other content that matters to you

Years ago, you’d have to scour through a newspaper’s huge assemblage of articles or watch through a newscast in order to find news and feature stories that you might find interesting. Now, with the rise of the social Web, all you have to do is search through Facebook or Twitter for the freshest news—from those disseminated by news outfits online (and regurgitated by countless blogs), to those links virally spreading via social network chatter.

 

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Weekly Link Round Up – 05-25-12

Friday, May 25th, 2012

How to Promote Your Blog With Social Media (SocialMediaExaminer.com)

You can help your blog gain more exposure by using social media. However, each platform has something different to bring to the table; successfully using each is a matter of knowing how to use them. The author offers detailed steps on using each platform to promote your blog.

How To Keep Your Brand Consistency As A Blogger (DailyBlogTips.com)

You need to let your readers gain a clear idea of who you are as a blogger in order for you to reach your goals. One way to do this is by establishing your style and sticking to it for good. You can take various steps to maintain this consistency in your blog as a whole.

14 Proven Ways to Simplify Your Blogging and Get More Done (ProBlogger.net)

Maintaining a blog doesn’t come without certain pressures – such as coming up with an interesting post every time. This pressure is intensified when you need to maintain your blog alongside other responsibilities for the business. However, there are several steps you can take to write a great post without a great deal of effort.

Companies: Stop blogging like you’re Kim Kardashian (BazaarVoice.com)

Nothing turns off readers more than a company blog that only talks about the company. You can better engage your readers by talking about things that matter to them. Find out what these are by asking specific questions.

Four Incredibly Useful Metrics For Small Business Blogging (PushingSocial.com)

While daunting for many businesses, metrics are important in evaluating the effectiveness of your blog. The author shares some advice on using your blog’s numbers to identify any roadblocks to achieving your goals and to improve your performance.

Forms of e-mail marketing you should take advantage of

Friday, May 25th, 2012

Types of E-mail marketing

Image by craigemorsels

E-mail remains to be an essential communications tool, even with the general public’s obsessions with the connections and engagements on the social Web. It offers closer, more intimate interactions between a brand and its clients, away from the distracting noise that naturally comes with social networks. Aside from this, the benefits and opportunities e-mail marketing can bring to your brand should never be overlooked.

 

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Facebook improves Insights, includes detailed engagement monitoring

Thursday, May 24th, 2012

Knowing and understanding impressions and the statistics behind every engagement is crucial in measuring a brand’s success on the social Web. For brands leveraging on Facebook, Insights has been doing a pretty good job in helping them understand their progress on the social network. Today, the social media giant has announced that it has improved Insights with a handful of new features to enable companies better monitor their engagements on their social platform.

 

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On integrating videos to your social media marketing strategies

Wednesday, May 23rd, 2012

Videos are great tools for boosting a brand's social media marketing strategies.

Image by Chris Doelle

Videos are crucial components of any kind of marketing campaign—from TV commercials fighting for spots between TV shows, to those short videos virally spreading online. All these footages are especially crafted to communicate with the targeted demographic for various purposes. While a large portion of ads are created to introduce and/or promote the brand and its products or services, videos can also be created for a wide variety of purposes. For online consumption, brands are always producing videos as part of their content marketing strategies, as a more engaging way to deliver content to people. And if you’ve yet to include video production to your social media marketing plans, here are a few things you should keep in mind.

 

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