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Archive for June, 2012

Weekly Link Round Up – 06-29-12

Friday, June 29th, 2012

Worried that your LinkedIn Password Was Hacked? (Mashable.com)

The security breach that compromised nearly 6.5 million LinkedIn passwords earlier this month has left many users worried that their accounts may have been breached. Samantha Murphy over at Mashable posted a guide on how to check if your LinkedIn password was hacked, and what you can do to fix it.

Top 23 Most Effective Ways to Get Facebook Fans (HQSocialMedia.com)

If you’re managing a corporate brand, or simply want to get more followers and fans on Facebook, check out these tips from HQSocialMedia. Ultimately, providing value to your readers is the order of the day, and providing great content and engaging with your followers can bring up your fanbase to the thousands.

“We Know What You’re Doing” Highlights the Issue of Privacy – or the Lack of it – on Facebook (WeKnowWhatYoureDoing.com)

Privacy has always been a hotly-debated topic, particularly when it comes to Social Media. Describing itself as a social network privacy experiment, “We Know What You’re Doing…” searches through the millions of public Facebook updates for specific keywords and topics, which may be potentially embarrassing to unwitting users who neglected to properly set their privacy settings.

Google+ Turns One (MarketingLand.com)

As the search giant’s own social network hits the one year mark, Google+ remains a topic of debate among Social Media pundits. Depending on who you ask, Google+ is either a success or a flop, but what can’t be denied is that Google’s venture has made an impact on the Social Media scene.

Social Media And The Big Data Explosion (Forbes.com)

As Social Media becomes more deeply ingrained in our daily lives, this brings greater opportunities for enterprises to learn more about their audiences. However, this also poses a challenge for companies as the amount of data produced that needs to be stored and analyzed continues to grow at a mind-boggling pace.

Day 2 at Google I/O: More tech for your social media marketing tactics

Friday, June 29th, 2012

Image from Google I/O’s Google Plus page

One of the largest mobile and Web developer conferences, Google I/O, kicked off this week with Google delivering a considerable smorgasbord of goodies for its attendees of tech developers. The three-day conference erupted with cool announcements on its first day, with the company unveiling new products and updates that included the latest version of their mobile operating system / development platform, Android Jelly Bean, as well as under the hood updates to some of their Web services.

 

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New and updated tech for social media at Google I/O

Thursday, June 28th, 2012

This year’s Google I/O developer conference kicked off a few hours ago, and during the opening keynote, the tech giant let loose quite a handful of announcements. Among these are a handful of new services, updates to its stable of products, and previews to upcoming technologies they are currently developing. Here is a quick rundown of the announcements that may open up opportunities for those of us in the social media marketing field.

 

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A glance at Facebook’s new e-mail and its rocky start

Wednesday, June 27th, 2012

Image by Spencer E Holtaway

Facebook has always been expanding to include capabilities and integrations previously unheard of in the social networking circuit. And a huge chunk of its massive growth can be attributed to the acqui-hire business strategy they’ve adopted. Here, the company began acquiring smaller businesses and startups to get access to impressive technologies and the talented people behind them to augment and strengthen its own stable of features.

 

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Five ways to combat comment spam on your blog

Monday, June 25th, 2012

Image by juhansonin

Launching and maintaining a blog for your brand’s content marketing and SEO tactics entails many responsibilities. And among them, content creators and bloggers are tasked to regularly produce and publish content, frequently engage with followers, share content across the social Web, and keep the blog and the brand safe from any form of intrusions. Online, these “intrusions” can come in different forms—from viruses (or is it “virii?”), malicious phishing sites, and Web spam.

 

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Weekly Link Round Up – 06-22-11

Friday, June 22nd, 2012

Finding Social Media Influencers (PentonMarketingServices.com)

Identifying who your key influencers are on social media networks such as Twitter, blogs, and forums is important in gaining thought leadership and brand awareness.

Who Are The Top Social Media Influencers on Wall Street? (Forbes.com)

With an estimated two billion active social media users on Facebook, Twitter, LinkedIn, YouTube, and Google+, finding the top influencers on Wall Street is next to impossible. After much research, Ave Garber gives us a look on the most sophisticated “digital influence vendors” in the world.

Secondary Customers: Talkers, Influencers, and Social Media Influencers (WindmillNetworking.com)

All social media marketing should lead to some form of data capture so you can stay in touch with the ones truly interested in your services and inviting them to promote you.

Don’t Roll Your Eyes at Social Media Influencers (SocialMedia.biz)

Bloggers and social media influencers online may not have the lingua franca of trained communications professionals, but influencers do a good job of conveying a brand’s message and driving people to a website through a common interest.

Influencer Shminfluencer: The Truth Under the Covers (PaulDunay.com)

The real influencers are those who might not necessarily sport household names but who tweet and retweet, and are able to create a cascading momentum for your brand, product, or service. They have the power to uncover diamonds in the rough, and find advocates that would put you on top of the list.

Five tips to prepare your big social media ideas before the pitch

Thursday, June 21st, 2012

Image by B Rosen

The social Web is a dynamic landscape that thrives on the relevant, fresh, and emotionally driven. Whether they’re photos, videos, comments, or any kind of marketing materials, if they have viral appeal, they can reach massive amounts of people, and even set things into motion. We see it all the time with memes and truly effective Internet marketing campaigns.

 

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