| Image by EEPaul |
QR codes are practically everywhere these days. They come emblazoned on Web sites, printed on storefronts, bus stop seats, subway posters, business cards, cupcakes toppers, and even spray painted on sidewalks. They’ve helped people and companies direct their targeted audience to Websites, deliver messages, provide contact details, and even carry out their social media marketing campaigns.
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As one of the hottest apps today, Instagram is fueling a generation of mobile photographers. You’ll see them practically everywhere—smartphone-armed younglings that range from the bearded youth movement to that corporate preppy across the hall snapping photos of anything and everything that comes close to what they define as “interesting.”
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| Image by Victor1558 |
On the social Web, brands are getting more and more ingenious in finding ways to reach their targeted audience. And while bigger corporations have the necessary budgets to get their campaigns and projects off the ground, the little guy (AKA enterprising individuals and small businesses) are challenged to instead boostrap their way to success. For them, Kickstarter has definitely become the savior, enabling them to crowdsource funding to launch their brilliant ideas.
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| Image by niseag03 |
Using visual communications is one of the best ways to define a brand’s identity and deliver its message to the public. With a single artwork, a photo, or even the choice of colors, companies can put into motion a lot of things that can help elevate their branding efforts on the social Web. When well-planned and done right, visual communications can help brands convey a message, elicit emotions, shape public opinion, and even get people to stand up and do something.
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| Image by Chang’r |
As you may know, marketing your brand involves strategic planning, time and financial investments, and the right talents to make things happen. However, people today are much more aware and involved with events and trends taking place around them. This makes it even more difficult to get past all that noise on the social Web to reach out to them, let alone keep their attention long enough to listen to what you have to say.
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