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Archive for August, 2012

Weekly Link Round Up – 08-31-12

Friday, August 31st, 2012

Blogging Networks Can Expand Your Reach, Influence, and Income (SmallBizTrends.com)

Blogging networks provide a good opportunity for savvy and honest business owners to monetize their business blog. Essential in expanding your reach is learning how to exercise good judgment when subscribing to a blogging network that fits with your overall business plan.

How to Turn the ordinary into the Extraordinary in Your Business Blogging (WeBlogBetter.com)

Now that anyone can simply create content that can be seen by thousands and even millions of people, we can really say that the Internet has greatly changed the rules of content production and distribution. Amidst all the chaos, there are five things you need to consider when producing content that is far from mundane and ordinary.

4 Blogging Tips to Double Your Site Traffic (SocialMediaExaminer.com)

In this helpful case study, Louise Julig explores four blogging tips that have helped Block Imaging, a provider of pre-owned and refurbished medical imaging equipment, double its site traffic, succeed in its content marketing, and gain more returns.

5 Ways to Lose Readers (BloggingForBusinessBook.com)

There are many articles that tell us how to encourage discussions and collaboration online and drive more readers to our blogs. But when the usual tricks don’t do it for you and your readers start dwindling and visiting less frequently, it’s time to begin evaluating whether your methods are actually causing your followers to flee.

Infographic: Anatomy of a Business Blog Post (BitRebels.com)

Setting up a blog and gaining readers is quite easy. However, the idea that it’s easy to produce viral content on a daily basis is far from simple. This comprehensive infographic enumerates general blogging principles that help your blog become well-rounded, interesting, and engaging.

A look at why Old Spice’s new interactive viral video is social media gold

Friday, August 31st, 2012

A look at why Old Spice and its interactive Muscle Music video is viral marketing gold.

Thanks to their viral marketing campaign unleashed two years ago, Old Spice has become the poster child of successful social media brands. Developed in partnership with ad agency Wieden+Kennedy, the campaign’s strategy involved refocusing the brand’s advertising focus and capitalizing on random humor and real-time engagements. This became the winning formula that elevated them to social media rockstardom—a feat that was frankly unexpected from a 74-year old brand that sold men’s hygiene products.

 

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Old Spice rouses the social Web anew with latest viral ad spot

Thursday, August 30th, 2012
Old Spice Muscle Music from Terry Crews on Vimeo

Old Spice has become quite the legend in the online marketing scene since they launched their meme-tastic viral campaign a couple of years back. Partnering with ad agency Wieden+Kennedy brought them a winning formula that meshed together random humor, exaggerated machismo, and torrential real-time engagements that truly elevated them to social media marketing rockstardom.  Recently, the company has unleashed Muscle Music, a new interactive ad spot that has got to be their funniest, highly engaging campaign yet.

 

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Weekly Link Round Up – 08-24-12

Friday, August 24th, 2012

Google Starts Pre-Approving More Google+ Vanity URLs (TechCrunch.com)

As the first set of custom URLs for Google+ appeared earlier this month, Google hopes to gain massive amounts of custom URL users after making sure that they’re not issuing misleading addresses to fake accounts.

Should Your Online Business be on Google+? (TheOnlineSeller.com)

More than a year has already passed since Google+ was launched. Now, the question of whether online businesses should be on Google+ is still a fair one, as it remains to be a long way from threatening other social media platforms.

5 Ways to Use Google+ Events for Your Business (SocialMediaExaminer.com)

Aside from being yet another way of competing with social media giant, Facebook, Google+ Events has new bells and whistles that will not only help users promote business events with their community, but also make organizing, scheduling, and sharing easier.

The Future of Google+ for Business (TurnThePage-OnlineMarketing.com)

Rob Rance, CEO of Turn The Page Online Marketing, sheds light on the merging of Google Places and Google+ business pages and how the new features of Google+ can impact the presence of small businesses across the social media landscape.

Infographic: Google+ for Business (ChrisBrogan.com)

This colorful infographic shows us how we can use the underrated social network to its full potential. With over 90 million users, the Google-indexed site can help businesses further increase visibility and help customers find them faster, especially when used in coordination with other social media networks.

Facebook overhauls iOS app for faster performance

Friday, August 24th, 2012

New Facebook for iOS app offers faster performance

Image by Johan Larsson

According to Facebook’s stats, over 543 million of their active users, as of June this year, access the social media site on the mobile Web through their apps. Through these, users are able to connect and engage with their friends and family on their smartphones and tablets even when on-the-go. With mobile as one of Facebook’s top focuses, the social media giant has unveiled a newly overhauled Facebook app to further improve user experience.

 

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Qualities of a well designed mobile site

Wednesday, August 22nd, 2012

Developing a mobile site is a great can help expand a brand's presence and greatly boost their reach.

Image by Johan Larsson

In today’s hyperactive social Web, brands will need to establish a strong online presence and cultivate a community of followers in order to succeed. But aside from having a Web site and multiple social network profiles, droves are also turning to the mobile platform to better reach out and engage with their targeted demographic.

 

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Weekly Link Round Up – 08-17-12

Friday, August 17th, 2012

Hiring for a Social Media Management Role? Start Here (SHGWW.com)

Olivier Blanchard, a 15 year veteran in the marketing management, brand management, and business development industry and one of the world’s leading voices in New Marketing and Social Media tools, provides businesses a practical guide for hiring a social media manager.

Defining a Social Media Management Agency (MaximizeSocialMedia.com)

There are many ways that can define what a social media management agency does, but are these enough? The following article discusses the new standards that businesses must consider before outsourcing their social media needs.

How Much Should You Plan to Pay Your Social Media Community Manager (Business2Community.com)

A community manager is the external voice of the company he works for and is the voice of the customers internally. Therefore, hiring expectations need to be realistic and in line with the results the client is looking for.

How to Hire a Great Social Media Manager (MarketingWithoutANet.com)

Standard corporate hiring packages should fly out the window when you’re hiring someone to manage your social media efforts. Instead, employers should look for a creative, curious, caring, passionate, person with the right balance of analytical and good listening skills.

INFOGRAPHIC: The Hectic Schedule of a Social Media Manager (SocMedSean.com)

Brand ambassadors, content managers, and strategists are terms used to describe the job of today’s social media managers. In case you’re wondering, they’re not just tweeting, watching YouTube videos, or playing games on Facebook.

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