Blog

Archive for June, 2016

Monthly Link Roundup – 06-28-16

Tuesday, June 28th, 2016

Facebook Is Disabling Messaging In Its Mobile Web App To Push People To Messenger (Techcrunch.com)

In a notice that was delivered to Facebook users, the social network reported that its messaging capability will be removed from its mobile web application. This will force users into downloading and using Facebook’s Messenger app if they wish to continue real-time messaging and chatting with their friends on the network.

Snapchat Will Start Showing Ads Between Your Friends’ Stories (TheVerge.com)

Four years after Snapchat’s launch and with users watching 10 billion videos every day, the company is focusing harder than ever on revenue, launching a number of new products for advertisers. As reported throughout the web this month, the main change for Snapchat users will be that ads will start to appear between friends’ stories.

Microsoft’s Acquisition Of LinkedIn Confirms Work Is Social, But What About Marketing? (Business2Community.com)

Microsoft’s $26.2B acquisition of LinkedIn this month reinforces that work is social. Work is not just about completing tasks using applications. Rather, it revolves around the people who are working, communicating, and collaborating together.

New ‘Dashboard’ Tool From Twitter Gives Businesses A Simple, All-In-One Management Suite (MarketingLand.com)

To better help businesses understand and navigate Twitter, the site launched a new web and mobile app called Twitter Dashboard, which it describes as “a powerful tool to connect businesses with their fans, customers, and community.”

Instagram Just Made Video Discovery More Personalized (Refinery29.com)

Back in April, Instagram added video channels to the Explore tab to help users find new, more interesting clips to watch and interesting people to follow. Today, the app makes those suggestions even more customized by organizing videos into specific categories, and recommending these to its users based on their Instagram activity.

Why You Should Give Your Auto-play Videos the Silent Treatment

Tuesday, June 21st, 2016

Image by J E

 

Getting aurally violated by a loud, auto-playing video ad while browsing online is definitely one of the more annoying experiences you can have on the Internet. But when a video’s volume default setting is set to mute, or when the ad is part of your feed rather than invading the screen, the annoyance level drops drastically. This is what social media websites have done with their silent auto-play video ads, a format that has brands and marketers eagerly investing.

 

Read the rest of this entry »

The Microsoft/LinkedIn Deal and its Impact on You, the Social Media Marketer

Tuesday, June 14th, 2016

Image by Yuliya Kim for AdWeek.com

 

While much of the talk surrounding Microsoft’s acquisition of LinkedIn for $26.2 billion, announced Monday, has focused on improving the former’s cloud business, the deal will greatly affect social media marketers and deliver plenty of opportunities to users.

 

Read the rest of this entry »

Surpassing the Most Common Social Media Marketing Hurdles

Tuesday, June 7th, 2016

Image by candiceecidnac

 

For most digital marketers, social media marketing entails a steep learning curve. With new platforms, ever-changing roles, and evolving customer demands, maintaining an effective SMM strategy across multiple platforms is never easy.
 

 

Read the rest of this entry »

Follow SocialMediaMarketing.com

Contact us for Free Analysis