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Archive for July, 2016

Monthly Link Roundup – 07-29-16

Friday, July 29th, 2016

Facebook Messenger Platform Gets Updated: Here’s What You Need To Know (MarketingLand.com)

Facebook is attracting brands and businesses across the globe, thanks to over 11,000 bots and more than 23,000 developers showing interest for Wit.ai’s bot engine. But this is only the beginning. Due to ongoing feedback from these developers, the social network has launched an update to its Messenger Platform, as well as a new blog for platform developers.

How Marketers Can Use New Tech To Deliver Meaningful Brand Experiences (EConsultancy.com)

According to the Future of Experience report by Adobe, instead of concentrating on the traditional path to purchase, brands need to consider the customer’s experience as a whole. Nikki Gilliland shares five ways on how brands can create more meaningful experiences for their customers.

Which Channels Do Customers Trust for Branded Content? (Blog.Kissmetrics.com)

With branded content, you’re essentially borrowing the customer’s time and thanking them by making them feel something – laughter, insight, or amazement. Which channels does your brand use to increase trust, brand recognition, and awareness among your target audience?

Periscope, Facebook Live, and YouTube Mobile Live Streaming, Oh My! (ReelSEO.com)

Periscope, Facebook Live, and Youtube Mobile represent the biggest names in the live streaming app category these days. This article will discuss what features video marketers need to know about these platforms.

Why Creating a Personal Online Experience for Your Visitors Is Critical [Infographic] (MarketingProfs.com)

Marketers are increasingly turning to Web personalization to engage audiences on their websites. Are you? If not, view this infographic to learn more about why you should consider Web personalization for your brand.

Facebook Live and Videos Offer Plenty of Opportunities for Marketers

Tuesday, July 19th, 2016

Image by Thomas Leutard

 

Facebook—the once clogged and overwhelming feed of baby shower announcements, birthday greetings, and Monday morning rants is now recognized as the future for marketers. Creating an effective Facebook strategy has become an essential focus in social media marketing, where combining influencer marketing with interactive video content offers huge opportunities for brands.

 

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Mastering the Art of Marketing on Reddit

Tuesday, July 12th, 2016

Image by garritron

 

Reddit is known as “The Front Page of the Internet” and for good reason. It offers a daily mix of informative news, cool links, social commentary, and computer nerdiness, all in one social media platform. With 234 million unique users and 7 billion monthly page views from 217 countries across the globe, it seems like the ideal place for marketers to promote their website, product, or service—right?

 

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Achieve Rapid Growth by Leveraging Your Mobile Programmatic Data

Tuesday, July 5th, 2016

Image by hsingy

 

Marketers already consider mobile as the top opportunity in programmatic advertising. Organizations that embrace mobile and recognize its strength for speed and targeting accuracy will be able to fully leverage the power of programmatic data when introduced soon after campaign inception.

 

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