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Archive for October, 2016

Monthly Link Roundup – 10-31-16

Monday, October 31st, 2016

Social Ad Spend Surpasses Television: New Research (SocialMediaExaminer.com)

New research shows that for the first time, digital and social media ad spending has surpassed that of TV. Marketers everywhere may revisit their strategies, leading to big changes in ad spend.

Airbnb: How Its Customer Experience Is Revolutionizing The Travel Industry (EConsultancy.com)

Airbnb started in 2008 and got its name when its three founders rented out air mattresses on the floor of their San Francisco apartment during a conference. The company has been disrupting the travel industry by understanding, and moving with, shifts in consumer behavior.

Facebook Adds New Tools For Local Discovery And Commerce (MarketingLand.com)

Facebook wants to be the mobile solution for local businesses. It also sees itself increasingly as a local commerce platform for consumers. The company’s recent introductions of Marketplace and its Events app are indications of a full court press into local.

Will Instagram Stories Lead to the Demise of Snapchat? (SocialMediaToday.com)

Social media managers want to know whether they should be building a presence on Snapchat or Instagram for their Stories-type content. Will the introduction of Instagram Stories be the end of Snapchat? While there’s no definitive answer, there are a few things to consider.

Consumers Want Personalization In Exchange for Their Data (Infographic) (AdWeek.com)

Personalization provides marketers with the opportunity to engage customers more fully. However, many marketers still struggle to leverage personalization data effectively and miss important opportunities as a result. This infographic illustrates what consumers want from personalization and lists the steps brands should take to meet expectations.

Closing the Social Media Marketing Loop with Data Analysis

Tuesday, October 25th, 2016

Image by baylonmj

 

The role of a typical marketer has grown increasingly complex. On a day-to-day basis, marketers try on new automation platforms and analyzing multiple marketing metrics and social media sites. Understanding traditional marketing strategies and implementing them are no longer enough; the role of the marketer has already evolved and expanded to SEO experts, advertising and PR executives, and graphic designers. Even basic coding and programming skills are now becoming a must-have weapon in marketing’s ever-expanding arsenal.

 

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Influencing Buyers and Winning Referrals for Social

Tuesday, October 18th, 2016

Image by tzejen

 

E-commerce businesses are always in search of new customers, and social media is an untapped goldmine for prospective buyers. A study released by CeBIT found that 81 percent of consumers are influenced by friends’ posts on social media when making purchasing decisions.
 

 

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The Twitter Acquisition Conundrum and What It Means for Marketing

Tuesday, October 11th, 2016

Image by yukogets

 

Over the past few weeks, rumors have been circling that Twitter is a likely buy-out target. However, the likelihood of a bidding war fizzled out last week, after Disney, Apple, and Google were ruled out as potential buyers—causing Twitter’s share price to drop by 20 percent.

 

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Facebook’s Marketplace Offers Plenty of Opportunities for Buying and Selling

Tuesday, October 4th, 2016

Image by newsroom.fb.com

 

With the increasing number of people using mobile devices comes the increasing number of shoppers browsing and buying products online. Consumer spending is projected to jump from $204 to $626 billion in only two years, according to Goldman Sachs. This is a huge consumer shift, one that social media platforms like Facebook are moving to capitalize on.

 

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