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Archive for December, 2016

Monthly Link Roundup – 12-30-16

Friday, December 30th, 2016

How the 2016 US Presidential Election Will Change Social Media (SocialMediaToday.com)

If there was any doubt over the influence of social media, the results of the 2016 US Presidential Election proved the medium’s importance. Social media networks are now a legitimate news source, and an increasingly relevant platform for news and media insights.

5 Lessons Content Marketing Can Learn from Journalism (ContentMarketingInstitute.com)

Most marketing articles and listicles found online feel artificial, even deceptive, and it leads many in the journalism industry to look down on those in content marketing. As they see it, journalism is an industry made of equal parts substance and flavor, while content marketing is one of fluff and blandness.

How to Use Facebook Login on Your Website (SocialMediaExaminer.com)

Do you want more information about the people who log into your website? Wondering how you can target your website visitors more effectively on Facebook? When you let visitors log into your site with their Facebook profile, you can collect their demographic attributes and other characteristics.

Improve Your Paid Search & Social Through Relationship Marketing (MarketingLand.com)

The key to a successful relationship marketing program is to take customers on a buying journey. An effective paid search and social program must create brand awareness, generate demand, force a buying decision, and finally inspire brand loyalty and advocacy.

Mobile Shopping Is on the Rise, But Security Is at Risk (Infographic) (AdWeek.com)

The widespread use of mobile devices has had a large impact on everything from advertising to user behavior and shopping habits. Mobile security provider, Trustlook, recently published an infographic that examines user behavior on mobile during the holiday season and the issues with mobile device security.

It’s Not Too Late to Add Christmas Flair to Your Social Media Campaign

Tuesday, December 20th, 2016

Image by Puzzler4879

 

Every year, holiday marketing campaigns become more and more elaborate, with social media now taking center stage. As a small business owner it’s easy to feel disheartened and jealous of the big brands, given your limited marketing resources and budget.

 

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Social Networks’ Shift to Media Platforms—What This Means for Your Brand

Tuesday, December 13th, 2016

Image by yell(O,o)w

 

2016 marked the year when 62 percent of adults in the United States said that they are more likely to turn to social networks like Facebook or Twitter for news than any other traditional media outlet like TV or newspapers.

 

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Streamlining Lead-nurturing Campaigns with Customer Data

Tuesday, December 6th, 2016

Image by quinn.anya

 

Building an active relationship with buyers equips marketing teams with the skills and tools necessary in guiding people through the sales journey. Engaged sales teams in turn are able to nurture leads and anticipate consumer needs to improve the buying experience.

 

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