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Archive for February, 2017

Monthly Link Roundup – 02-28-17

Tuesday, February 28th, 2017

10 Things You Should Be Doing With Snapchat Snapcodes (Forbes.com)

Back in 2015, Snapchat introduced Snapcodes and now the company has given the world the power to direct people to any URL (even using URL shorteners), thanks to new in-app tools and one via the web who snap a Snapcode using the Snapchat app. How can users and business owners take advantage of this new feature?

Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 39% (MarketingLand.com)

Hashtags were in 30 percent of Super Bowl 51 ads, down significantly from 45 percent last year. More ads used URLs than hashtags for the first time since the data has been measured, 39 percent in all. Twitter barely beat Facebook and Instagram as the most-mentioned social network, though neither was explicitly mentioned often.

Facebook Lite Hits 200m Users As Low-Bandwidth World Revenue Skyrockets (TechCrunch.com)

Facebook Lite launched in June 2015, it rocketed to 100 million monthly users by March 2016, and now it’s doubled in size to 200 million users, according to Mark Zuckerberg. These results are reflective of only a limited set of countries, which today expands to include Israel, Italy, United Arab Emirates, and South Korea.

Instagram Rolls Out Ability to Add Multiple Photos and Videos to One Post (SocialMediaExaminer.com)

Last February 25, Instagram rolled out a new feature that allows users to share multiple photos and videos in one post. With this update, users no longer have to choose the single best photo or video from an experience they want to remember. Now, they can combine up to 10 photos and videos in one post and swipe through to see them all.

LinkedIn Reinstates Saved Searches After Desktop Re-Design (SocialMediaToday.com)

LinkedIn has confirmed that LinkedIn saved searches are back for paying and non-paying users. Saved searches are a handy tool and can be a valuable reference; they allow users to set up alerts for new employees in your field of interest, at certain companies, those moving into new positions, and more.

The Real Cost of Buying Fake Followers on Social Media

Tuesday, February 21st, 2017

Image by ZoiKoraki

 

There’s more to social media marketing than just getting a ton of Likes and followers. If you want to generate leads, see real results, and be taken seriously as a business, building relationships with your customers is essential.

 

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Will Marketers Find VR a Soon-to-be Reality? Maybe Not.

Tuesday, February 14th, 2017

Image by janjochemo

 

If you’re a marketer who’s been long hoping to integrate virtual reality (VR) in his marketing campaign, you might want to put your plans on hold. Forrester Research recently published Virtual Reality Isn’t Ready for Marketing Yet, which finds that “critical-mass consumer adoption of high-end VR headsets is five years away,” although 360-degree video “will flourish on low-to-mid-end VR devices in the meantime.”

 

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Let User-generated Content Tell Your Brand Story

Tuesday, February 7th, 2017

Image by Thomas Hawk

 

Your brand story should be so much more than just a rundown of facts about your business. It’s even much more than how you or your employees feel about your company. Your brand story should be a complex, distinctive combination of your business facts incorporated within the emotions your brand aspires to stimulate in its customers. Essentially, your brand story is a human-to-human representation of your business.

 

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