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Archive for April, 2017

Monthly Link Roundup – 04-28-17

Friday, April 28th, 2017

Schema.org Just Released New Restaurant Menu Markup — Here’s How to Get Started (MOZ.com)

With Schema.org’s latest release, the site now offers several new properties and types so that restaurants and businesses that serve food or drinks can create marked-up menus for their websites and help search engines better rank and understand their content.

Twitter Has Had A Dislike Button For Months And You Didn’t Notice (Mashable.com)

Twitter added a dislike button, or an ‘I don’t like this Tweet’ to help the platform’s tweet rank algorithm to better understand the types of content that users would like to see less of in their feed. The site then uses this information to optimize and tailor users’ experience with the platform in the future.

Google Analytics Is Adding A New Home Page (MarketingLand.com)

Google Analytics users can expect more changes coming to the platform’s interface. This month, Google announced plans to give users a new homepage that features curated, real-time data, traffic sources, user location, and devices used to visit their websites. The new and improved Google Analytics homepage will show up right after login.

Facebook Is Becoming A Social Operating System For Human Beings And Robots (BrianSolis.com)

Drawing an estimated 4,000 attendees from all around the world, an announcement made during Facebook’s F8 conference blurred the line between reality and virtual reality and human and robot engagement for users in their personal and professional lives.

How Facebook’s News Feed Algorithm Works (and What’s Coming Next) (SocialMediaToday.com)

Facebook held its annual F8 Developer conference this month, where they announced a heap of new products and tools, many of which hold truly mind-boggling potential. Soon, users can expect Facebook to be looking to boost discovery – which should benefit publishers and Pages by exposing more potentially interested users to their content.

F8 Conference 2017: Predictions and Insights for Social Media Marketing

Tuesday, April 18th, 2017

Image by fbf8.com

 

At this year’s Facebook Developer Conference, social media marketers can look forward to insightful sessions, interactive demos, and announcements of launches and major changes to the company’s family of applications and services: Facebook, Instagram, Whatsapp, Messenger, Oculus, Workplace, Audience Network, and Internet.org.

 

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Social Media Monitoring Lets You Adopt a More Strategic Approach to Your Campaigns

Tuesday, April 11th, 2017

Image by pressthebigredbutton

 

Tactical SMM involves the use of monitoring tools to evaluate and analyze daily activities, online conversations, and negative or positive comments around your brand across specific social media platforms. To realize long-term value from SMM, marketers must integrate their social media efforts with other business processes.

 

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