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Archive for August, 2017

Google Prepares to Launch Stamp as Copycat to Snapchat’s Discover

Tuesday, August 15th, 2017

Image by {Balázs}

 

Social media giant Facebook has had a well-deserved reputation for successfully copying features from Snapchat, and now Google seems to be adopting a similar approach with Stamp. Built to mimic Snapchat’s Discover feature, Stamp is a visual publication format that will allow news publishers to build swipeable stories with text, photos, and video, which will likely surface in Google’s search results, giving advertisers a massive leg up in terms of traffic and the ability to monetize should the feature succeed.

 

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Smart Ways Your Brand Can Use the New Facebook Cover Video Feature

Tuesday, August 8th, 2017

Image by Facebook Business

 

Brands can now upload a video that’s between 20 to 90 seconds long to the cover image area of their Facebook business pages. This new feature gives brands the opportunity to pack even more interest and information on their pages.

 

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Social Media Advertising: Three Lessons to Live By

Tuesday, August 1st, 2017

Image by Susan NYC

 

With consumers targeted at every opportunity on social media sites, marketers deal with the challenge of getting their brand’s message across in a relevant, genuine way without bombarding users or negatively impacting the user experience.
 

 

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