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Archive for August, 2017

Monthly Link Roundup – 08-31-17

Thursday, August 31st, 2017

How AI And Image Recognition Are Transforming Social Media Marketing (MarTechToday.com)

Rob Begg of MarTech Today explores how visual content, artificial intelligence, and image recognition are making it easier for marketing professionals to locate discover visual content on social media for improved metrics and customer service.

Is Artificial Intelligence Marketing Gold? (DestinationCRM.com)

While it’s important for marketers to watch out for the latest trends and consider the benefits of new technologies such as artificial intelligence, they should also take a step back and examine the issues they are trying to solve. In essence, how will technology enable greater personalization and improved customer service?

How to Use AI To Improve Customer Acquisition? (TheNextWeb.com)

Brands with strong marketing components and resources are harnessing the power of artificial intelligence in different ways to get ahead in their respective business landscapes. AJ Agrawal explores the different methods that marketers can implement to use artificial intelligent to improve their customer acquisition efforts.

Why Marketers Need To Double Down On Artificial Intelligence (Forbes.com)

These days, marketers can’t afford to overlook the power of artificial intelligence. Not only is it the latest innovation in social media marketing, but it offers brands several opportunities to get a head start on their competition.

Beyond Bots: Artificial Intelligence in Marketing (Business2Community.com)

Chatbots aren’t the only form of artificial intelligence making a debut in social media marketing. There’s also predictive customer service, ad targeting, catered recommendations, and image recognition, just to name a few. By incorporating such AI technologies, SMBs make marketing campaigns targeted and more manageable.

Signs That Your Business Needs a Better Content Marketing Plan

Tuesday, August 22nd, 2017

Image by saar*

 

Almost all businesses these days now utilize some form of content marketing. But that doesn’t mean that everyone’s doing it right, or getting the results they want. So how do you know if your business is in urgent need of a better content marketing plan?
 

 

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Google Prepares to Launch Stamp as Copycat to Snapchat’s Discover

Tuesday, August 15th, 2017

Image by {Balázs}

 

Social media giant Facebook has had a well-deserved reputation for successfully copying features from Snapchat, and now Google seems to be adopting a similar approach with Stamp. Built to mimic Snapchat’s Discover feature, Stamp is a visual publication format that will allow news publishers to build swipeable stories with text, photos, and video, which will likely surface in Google’s search results, giving advertisers a massive leg up in terms of traffic and the ability to monetize should the feature succeed.

 

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Smart Ways Your Brand Can Use the New Facebook Cover Video Feature

Tuesday, August 8th, 2017

Image by Facebook Business

 

Brands can now upload a video that’s between 20 to 90 seconds long to the cover image area of their Facebook business pages. This new feature gives brands the opportunity to pack even more interest and information on their pages.

 

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Social Media Advertising: Three Lessons to Live By

Tuesday, August 1st, 2017

Image by Susan NYC

 

With consumers targeted at every opportunity on social media sites, marketers deal with the challenge of getting their brand’s message across in a relevant, genuine way without bombarding users or negatively impacting the user experience.
 

 

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