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Archive for September, 2017

Monthly Link Roundup – 09-29-17

Friday, September 29th, 2017

Twitter’s Testing an Expanded 280 Character Limit with Some Users (SocialMediaToday.com)

Early this year, Twitter CEO Jack Dorsey addressed questions about the possibility of extending the length of tweets. Now, Twitter is testing a change that will double its character limit for selected accounts, but it’s still not clear when the change will roll out to all users.

Facebook Spins Off ‘Messages’ As Standalone Ad Objective To Boost Messenger Bots (MarketingLand.com)

With an aim to make businesses be better informed of ways they can promote their Messenger accounts to their target markets, Facebook is making its options for businesses to buy ads more apparent. Advertisers using the company’s Ads Manager can now set “messages” as their campaign objective.

Small Businesses Can Now Schedule Videos from a Smartphone with the YouTube Studio App (SmallBizTrends.com)

The YouTube Creator Studio for mobile will soon be getting an upgrade and a new name. YouTube Studio is a tighter, more streamlined app with more features, including a ton of useful analytics, as well as the ability to schedule posts right from your smartphone.

Pinterest’s new Sections feature begins beta testing, public launch in ‘weeks’ (Techcrunch.com)

Speaking at TechCrunch Disrupt San Francisco, Pinterest CEO and co-founder Ben Silbermann announced the launch of a new feature inspired by the site’s power users. The new addition, dubbed Sections, will allow Pinterest users to divide their board into various sub-groups related to a board’s main topic.

INFOGRAPHIC: Customer Service Goes Social (MarketingProfs.com)

Customers can be very demanding—an infographic by Conversocial reveals that over half of all online shoppers expect real-time customer-care responses. But businesses must adapt, and that means finding ways to better manage customer requests and complaints on social media.

The Role of AI in Your Digital Marketing Strategy

Tuesday, September 19th, 2017

Image by Ars Electronica

 

Artificial intelligence (AI) has greatly affected the way business plan and execute their digital marketing campaigns. Business no longer have to rely on estimates; they can now gain better access to accurate data than ever before. These days, businesses are using AI in every aspect of the digital marketing process, from planning to production and even after in post-campaign analysis.

 

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Vlogging Quick-start Guide: Exuding Confidence on Camera

Tuesday, September 12th, 2017

Image by Jim Makos

 

Videos are everywhere—they’re in websites, your social media feeds, and they even show up in search engine results. Starting a video blog or vlog is a powerful way to spread your message and reach potential customers, and regular video posts can solidify your connection with your audience.

 

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Is Your Small Business Ego Out of Control?

Tuesday, September 5th, 2017

Image by nothing

 

Owners of small businesses require a healthy amount of ego to have the courage and commitment to start a company. With a lot of uncertainty and without positive early reinforcement, they need to have the confidence that comes with a strong sense of self-worth to succeed. However, as the company grows, their ego can also get in the way of improvement and ultimately cripple their business.

 

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