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Archive for September, 2017

The Role of AI in Your Digital Marketing Strategy

Tuesday, September 19th, 2017

Image by Ars Electronica

 

Artificial intelligence (AI) has greatly affected the way business plan and execute their digital marketing campaigns. Business no longer have to rely on estimates; they can now gain better access to accurate data than ever before. These days, businesses are using AI in every aspect of the digital marketing process, from planning to production and even after in post-campaign analysis.

 

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Vlogging Quick-start Guide: Exuding Confidence on Camera

Tuesday, September 12th, 2017

Image by Jim Makos

 

Videos are everywhere—they’re in websites, your social media feeds, and they even show up in search engine results. Starting a video blog or vlog is a powerful way to spread your message and reach potential customers, and regular video posts can solidify your connection with your audience.

 

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Is Your Small Business Ego Out of Control?

Tuesday, September 5th, 2017

Image by nothing

 

Owners of small businesses require a healthy amount of ego to have the courage and commitment to start a company. With a lot of uncertainty and without positive early reinforcement, they need to have the confidence that comes with a strong sense of self-worth to succeed. However, as the company grows, their ego can also get in the way of improvement and ultimately cripple their business.

 

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