Archive for October, 2017

Monthly Link Roundup – 10-31-17

Tuesday, October 31st, 2017

8 Digital Marketing Trends Set to Expire by 2018 (

This coming year, consider tossing out overused, under-performing marketing trends to make room for strategies that increase brand awareness, capture qualified leads, and help your sales teams increase their revenue.

10 Mistakes Small Businesses Make When Preparing for a Busy Season (

Many small-to-medium-sized businesses struggle with overcoming certain mistakes more than larger companies with an entire team to plan their every step based on millions of dollars in consumer research. SMBs may not have the same resources as the big guys, but that doesn’t mean that they should let themselves fall behind.

26 Cold Email Examples Broken Down To Help You Write Your Own (

Cold emails are emails that are sent to a potential client that doesn’t have an existing connection to you. They may have a commercial tilt, but they also offer significant value.

Snapchat Rolls Out Conversion-Tracking Snap Pixel For Brands To Tie Site Traffic To In-App Ads (

Heading fast into the holiday shopping season, Snapchat is on its way to performance-conscious marketers a way to track their customers and the sties they visit after seeing ads on their app.

How Social Media Data Has Crossed Department Lines to Provide Insight Throughout an Organization (

Rather than being siloed to coming up with market research strategies and measuring the effectiveness of marketing campaigns, social media data must be fully utilized as a critical source of truth for consumer opinions—whether positive or negative—about products, brands, trends, and influencers.

Facebook’s New Explore Feed Can Improve Your Posts’ Organic Reach

Tuesday, October 24th, 2017

Image by flaken


Over the past several years, many users have complained about Facebook stifling the organic reach of the content published on their pages. Now, the social media platform has rolled out a possible solution for improving the organic reach of posts published on Facebook Pages on the desktop site.


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LinkedIn’s Unmistakable Value as a Networking and Branding Tool

Tuesday, October 17th, 2017

Image by Anacin Extero


LinkedIn was primarily used for job hunting when the professional social media site launched in 2003. Since then, a lot has changed. Today, LinkedIn is extensively used not just for job and job candidate hunting, but for networking and personal branding as well.


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Your Best Bets and Strategies for Growth Hacking

Tuesday, October 10th, 2017

Image by cubedude27


The phrase “growth hacking” might be this year’s biggest buzzword in marketing, but it really is more than that. The practice, coined by Sean Ellis and popularized by fast-growing startups, is a strategic, creative, and technical approach to business with a single goal: growing as fast as possible.


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Use Instagram Stories’ New Poll Stickers When You Need Your Followers’ Insight

Tuesday, October 3rd, 2017

Image by Instagram


These days, social media users want their followers’ opinions and approval in real-time. Well, now there’s an (existing) app for that. Instagram recently gussied up and launched its latest feature: poll stickers on Stories. It will help users on running Instagram version 16 or above on iOS and Android make their virtual friends an even more integral part of their real lives.


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