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Archive for December, 2017

Google Increases Snippet Length in SERPs + Writing Highly-converting Meta Descriptions

Tuesday, December 12th, 2017

Image by staceymk11

 

Now that Google has confirmed that it officially increased the length of snippets in its search engine results pages (SERPs) to a maximum of 320 characters, websites can now provide more descriptive and useful content to boost their rankings and help users better understand how their pages are relevant to searches.

 

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Go Beyond Points and Rewards by Building Customer Loyalty and Engagement

Tuesday, December 5th, 2017

Image by Travis9011

 

In digital marketing, it’s often said that it costs more to get a new customer than to keep an old one, which is why many fall back on tried-and-tested customer loyalty programs. But apart from these expensive and time-consuming schemes, what else can you do to achieve greater customer longevity?

 

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