Archive for January, 2018

Monthly Link Roundup – 01-31-18

Wednesday, January 31st, 2018

2018: Year Of The Influencer Or Year Of The Influencer Marketing Implosion? (

Influencer marketing has become very popular as a form of social media marketing, but can that popularity last? In the current media landscape, the rewards for influencer marketing are so high that many brands simply have no choice but to take the plunge.

Why The ‘Working Backwards’ Method Is Key To A Superior Customer Experience (

The ‘working backwards’ method is defined by a focus on the customer need. Instead of starting with the technology, one needs to start with the customer experience and work backwards towards the technology. Working backwards means introducing the benefits of technology to customers so they can use it to solve an existing problem in their lives.

10 Ways To Make Videos Your Customers Can’t Resist (

Videos are very ‘in’ right now. Should go follow the video ad examples that top brands have been sharing online, or should you come up with your own best practices? Whether you decide to go with the flow and jump on the bandwagon, or pave your own way and take full responsibility for the outcome, learning and video ambassador for TechSmith Corp. gives different ways to make irresistible videos.

5 Amazing Small Business Predictions You Can’t Afford to Miss (

With 2018 just underway, plenty of small businesses are curious about what the year will have in store. If you’re a small business owner, here are some of the major areas that your brand might want to take note of.

How CES Highlights the Speed of Change for Brands (

At this year’s Consumer Electronics Show (CES), senior marketing director of global media for Google, Joshua Spanier, sees CES as a crucial intersection of business and technology. In this converged and connected world, however, marketers must create entirely new operating models and paradigms to get recommendation engines to actually recommend their products and services.

Giddy Up and Boost Your Conversions by Jumping on the Bandwagon Effect

Tuesday, January 23rd, 2018

Image by eyesore9


The bandwagon effect is a term coined by marketers to refer to the behavior of consumers following a thread that has been created by the needs and wants of the masses. It’s a truth that is almost universally acknowledged—people tend to copy the behavior of the individuals surrounding them. When applied, the bandwagon effect creates a ripple wherein people are swayed by a product or service, which in turn attracts new, potential customers to desire the product or service as well.


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Sweet Ideas for Your New 280-Character Tweets

Tuesday, January 16th, 2018

Image by zzazazz


When Twitter’s new 280-character limit was rolled out to users last November, the move opened a new horizon for social media marketing for businesses, and yet received some criticism as well. Some believed that taking away the 140-character limit reduced users’ creativity and conciseness, and made Twitter just like any other social networking site.


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Free Lunch: Easy and Effective Ways to Market Your Brand at No Cost

Tuesday, January 9th, 2018

Image by Klaquettes


Ask any new business owner what the most challenging aspect of building their brand is and he’ll likely point you to the task of reaching and retaining customers. Marketing a new business or product can be a costly, time-consuming endeavor—something that many business owners will find difficult to spare.


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New Marketing Trends Your SMB Should Consider in 2018

Tuesday, January 2nd, 2018

Image by marcoverch

Managing and marketing your own business has gotten much more complicated, with the introduction of the internet, social media, e-commerce, apps, and other digital tools. But one of the benefits of having all this technology at your fingertips means that you don’t have to be a large enterprise to leverage all the opportunities that digital solutions provide.


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