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Archive for February, 2018

Four Social Media Marketing Influencers You Should Know

Tuesday, February 20th, 2018

Image by Ivan Rigamonti

In the last few years, digital marketing has moved away from optimizing for search engines and algorithms to creating connections and engagements with actual human beings. Having a distinct and highly engaging voice is an obvious competitive advantage when you’re trying to get your brand ahead of your competitors. Thus, digital marketing strategies have shifted towards engaging, relatable content and user experience metrics.

 

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Facebook Will Now Use Actual Views to Measure Post Reach

Tuesday, February 13th, 2018

Image by Will Folsom

 

Early this week, Facebook launched two updates to Page Insights, one of which is set to affect how your posts’ organic reach will be measured.

 

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The Retro Revolution: Nostalgia Marketing And What It Can Do For Your Brand

Tuesday, February 6th, 2018

Image by Arild Andersen

 

In an ever-changing world that seems to be evolving at break-neck speed, immersing in nostalgia is like wrapping yourself in a cozy blanket of “the good ol’ days”, when things were much simpler, and you didn’t have embarrassing throwback photos on social media to worry about.

 

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