photo by mallix

Tweets will probably be the first thing to bring people to your twitter page, but when they arrive what do they see?

Branding is important for everything. How do people identify you or your organization? Will they recognize your logo, colors or motto? Expand your brand awareness and your media kit- put it on Twitter.

Here are four things to look into before launching and tweeting on your Twitter profile.

1. Settings- there is one thing in here that needs to be left unchecked- if you expect people to check your tweets out. You must not protect your tweets. Unless you are tweeting for a few friends and family, this should really be left on the ‘public’ setting. If you want people to follow you- let them see your tweets (content) by reading your feed. Would you start following a blog without reading it’s content first?

2. Picture- If you are a company, non-profit or any organization that desires brand awareness, don’t post a picture of your pooch for your Twitter picture. Instead, use your organization’s logo. If you are a professional- here are some profile picture tips:

• Don’t take the picture yourself. When people see your arm or can tell you used a mirror it just looks unprofessional.
• Picture background should be basic. If you have too much going on in the back, that small thumbnail will be distracting. Have your face be the center of attention. If you have a logo, make sure it fits.

3. Bio- You only get 160 characters, 20 more than typical Twitter style but still, this isn’t Facebook. Take a minute to evaluate what you want your current or potential audience to know about you. Think about the rule of three. Three professional aspects then add one fun fact.

4. Background- I’m not talking about your personal history. I’m talking about the prime real estate to the left of your feed. Here is where you can have sites listed, your digital elevator speech, a company logo, list of services and so much more. You can get this on your Twitter page from a variety of services, one option is Twitbacks.com.

What are you doing to make your Twitter profile be an extention of you or your organization?

Kristina is based in the Twin Cities and eats and breathes social media. Her love for technology’s influence on culture can be found here.

Tags: Business, community, networking, online marketing, relationships, Social Media, Strategy, the right way, Twitter