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Achieve Better Results by Taking Your SMM Strategy Back to the Basics

August 2nd, 2016 by | No Comments

Image by Alan O’Rourke

 

While many marketers and brands plan to increase their social media spending, most of them are still uncertain about how to properly manage and integrate their social media marketing strategies. Unfortunately, there’s really no one-size-fits-all strategy when it comes to SMM, and what marketers need is to adopt a basic process that addresses specific needs and leads to individual solutions.
 
Identify your objectives and target market

When it comes to developing a SMM campaign, the first step doesn’t even involve any social media—defining and establishing the status quo. Aside from identifying your campaign objectives and target customers, you also need to consider your industry and what your competitors are doing to market their products and services on social media. Startups may need to generate awareness and establish brand recognition, while older companies need to be revived with a newer, fresher look.
 

Hone your social listening skills

It’s impossible for brands to listen what everyone is saying, so it helps if they can narrowly define whom they want to listen and talk to on social media. Whether you’re targeting Millennials who are looking to invest in real estate or senior executives wanting to enjoy their retirement years, you can easily create a social media audit so you can organize the information you find and identify actionable insights.
 

Drive engagement with strong content

Social media is all about creating new, relevant content that resonates with your target audience. The social media platform you choose to publish your content also matters—Twitter for short, current updates, YouTube for video, Instagram for photos, and so on. The best way to drive engagement is to target content based on each platform’s audience and format.
 
 

About the author:
Jehan S. Ismael is a full-time writer and editor for a leading Internet Marketing firm. She has a love-hate relationship with food, likes to listen to rock and rap music, and enjoys reading books by self-absorbed writers like J.D. Salinger and Anthony Bourdain.


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