Photo by RussellReno
An usual decision that every company has to take when they start talking about joining the social media movement is deciding who’s going to be in charge of it. Are we going to connect with our customers using the company logo and be impersonal, like Starbucks, or are we going to put a specific person to talk to people in the name of the company, like Scott Monty does successfully with Ford? There are certainly arguments for doing both, but in my case, I prefer the human approach. Here are some reasons for going with a real human in charge of your social media connections:
We Want A Face
A face is very important. A name is nothing until I can put it in some face, until I can start guessing what kind of personality that man or woman has depending on his or her face. It’s only human to seek this chemistry, so it’s only clever to provide it. Don’t underestimate the power of a good Public Relations face. It can make a huge difference.
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