One thing that worries me about the way companies and people approach social media, is the “clone” effect. Everywhere we look, we see people joining every network available, setting up every profile possible, and imitating every successful and popular strategy that they’ve heard of. They do this not because they truly believe is the best way to immerse in social media, but because they are actually clueless on how to deal with this change of rules and consumer empowerment.
The problem with this is the wrong assumption that social media is something that you have to “check.” Companies hire cheap and young employees because they think that since they are young, they “get it.” They don’t realize that to actually make the best out of your social media involvement, you have to be serious about it, face it in an integral way, analyze how each part of your company is going to fit with it. But most importantly, companies have to establish what’s going to make their social media strategy stand out from all the rest. You can’t do what everyone else is already doing, because there’s no value there.
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Recently Twitter launched its 
Social media is all about trends. People love them. People like talking about what’s new, what’s cool, what’s boring and what’s sad. It’s all about what people think of diverse topics. The interesting thing is that companies can use this fact to their advantage. Companies can start a trend, and see the buzz build up. This is probably one of the best ways to prove the power of social media. You do something awesome, and let it trend. Here are some reasons why aiming for “Trends” as a strategy is a good decision:
