Photo borrowed from Red Stapler Chronicles

Despite the fact that most people nowadays feel more comfortable communicating from behind a computer than speaking in person—Many customers want to feel as though there is someone human on the other end. Confused?

Just because social media is practically synonymous with technology, doesn’t mean you can’t add a highly personal touch to this aspect of your marketing. Customers and potentials are looking for a real connection. They don’t want generic information and if they have a question they don’t want to feel as though it’s getting lost in the shuffle.

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Photo By: Olivier DELAERE

Advertising can be extremely expensive and with the economic downturn no one can afford not to market their business. A combination of media with a solid frequency is generally the best way to go to create and maintain a presence in the marketplace. But what about non-profit organizations?

Non profits generally run under some sort of funding program. Whether they are given state funding, or rely on privat funding to operate, non-profits generally don’t have loads of money to spend on their marketing efforts. A solid combo of frequency and reach is not easy to come by when marketing for a non-profit.

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