Author Archive

Our Connected Lives

Thursday, June 10th, 2010

photo by .Licht und Schatten

In the United States, a whopping 68.9% consider themselves regular internet users. Whether it’s email correspondence, social networking, or simply browsing, Americans are online almost 30 million hours every month. It seems impossible, but mobile media platforms allow users to stay connected wherever they go. In fact, every day, 22.4 million Americans use their mobile devices to access new and entertainment, with social networks driving 9.3 million users to their phones to connect.


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Google Wave Turns One

Thursday, June 3rd, 2010

image from Shekhar_Sahu

Last week, Google Wave turned one year old. After a slow roll-out based on an invitation-only launch strategy, the platform enjoyed extensive conversations of its role in the future of online communication, but very little practice. Unfortunately, not much has changed, and the few individuals who were working in Wave at first have, on the whole, abandoned the platform since.


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Location, Location, Location

Thursday, May 27th, 2010

Image by D. Bjorn, Catchin’ Up

As mobility and location flourish, they bring with them constant innovations to better leverage the trends and technology that make them a hit with consumers. Below are two of the biggest new stories on the location front.


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Using social media technologies to enhance point of purchase

Thursday, May 20th, 2010

photo by Experientia – IC

One of the leading trends in social media is mobility. We tweet about events that we’re at and check into Foursquare. We have entire albums on Facebook dedicated to mobile uploads. Flip Cams upload your videos directly to Facebook, Flickr, and more, a trend that still digital cameras are jumping on. Put simply, we are constantly grooming and curating our online presence, even while out living our “real” life.


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Social media as your newest product

Thursday, May 13th, 2010

photo by [chronism]

More often than not, social media is discussed as a means for communications—a conversation or a open line for chatter—but viewing social media exclusively in this way means that marketers miss out on a huge opportunity to become a valued, trusted service in their consumers’ lives.


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Non-Profits and Social Media: Blazing the Trail

Thursday, May 6th, 2010

image from Ben Heine

Here at Social Media Marketing, we often talk about how commercial brands can leverage social media tools to connect with consumers, but non-profit organizations also stand to gain much from social media. In fact, many non-profits appear to be ahead of the curve, thanks to their focus on three key concentrations: providing value, raising awareness, and building community.


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The Power of Memes

Thursday, April 29th, 2010

It began with the forwards that filled your inbox. Long, extensive surveys, asking the most intimate questions about yourself, your family, and your friends, ended with well-wishes and unexpected warnings of life-long bad luck, should you neglect to pass it along to eight friends (and back to the person who sent it to you, obviously.) These soon became quizzes, passed through AOL Instant Messenger, and posted in personal profiles. Soon, Myspace became the home of these poems, quizzes, and questionnaires that had made the rounds on other platforms. The next generation thrived on blogs like LiveJournal and Xanga, along with Myspace, until Facebook joined the game with Notes, Boxes, and later, Apps.


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