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Social Gaming Means Major Opportunities for Advertisers

Thursday, April 22nd, 2010

image from GeekCatnip

Last fall, Project Natal rocked the tech and gaming communities as the most truly interactive gaming platform to date. With face recognition and individualized responses, it blurred the line between single and co-op game play with its sophisticated AI. But gamers know that this combination game play is nothing new; services like Xbox Live the PlayStation Network and massively multiplayer online games like World of Warcraft and Final Fantasy XI bring other players into games remotely and allow a player to communicate with them in real time. Often years ahead of tech trends and with a finger on the pulse of consumer behavior, the gaming industry has also come to act as a trailblazer for marketers looking to make a splash in non-traditional media.

 

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Taking it Offline

Thursday, April 15th, 2010

photo by ale2000

We often talk about how to convert conversations into sales and fans into customers when working within the social space. Digital innovations have shortened the path between online discovery and cart check-out, but even these pieces can leave consumers without a lasting impression, much less a new purchase.

 

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The Social Codes of Social Media Platforms, Part 2

Thursday, April 8th, 2010

Photo by Sergio Kanazawa

Last week, we discussed the mores and codes of Twitter and Facebook. This installment will cover another kind of social media platform: social video hosting.

Vimeo

 

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The Social Codes of Social Media Platforms, Part 1

Thursday, April 1st, 2010

Image by Todd Huffman

One of the hardest things about being successful in social media is understanding the modus operandi for each platform. When marketers consider leaping in to social media, they have a plethora of options open to them. From Facebook to Vimeo, Flickr to Digg, each of these communities have their own social codes and accepted practices that set them apart.

What may be acceptable on one medium may be uncouth or even disrespectful on another. Learning these social codes can help you determine which platform would benefit your business most, as well as allow you to evaluate your needs and tactics against the unspoken rules of your chosen medium.

 

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Musicians Own Digital Media

Thursday, March 25th, 2010

photo by It’sMoniVictorino

With the ubiquity of the internet came opportunities galore for marketers, but artists, musicians, writers, and other content producers have been met with equally as many challenges. Perhaps because the availability of copyrighted content has been disputed and challenged for over a decade already, musicians have blazed the trail for leveraging new technologies and bucking the system. Artists on Myspace proved that you no longer have to be spotted by an agent at an open mic night or a local show to get signed. John Mayer has taken to connecting with his fans almost constantly via Twitter (for better or for worse…) and the Jonas Brothers have offered themselves up for three-on-one video chats on Chat Roulette. These savvy artists have embraced digital media, particularly social media, and are being rewarded for it. But they’re certainly not alone. Below is a list of five of the best uses of digital media by musicians:

 

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Gaining Credibility in the Era of Social Media

Thursday, March 18th, 2010

photo by HeatherHAL


Here at Social Media Marketing, we’ve talked about the importance of opening up the lines of communication with your consumers. We’ve suggested strategies for creating compelling content, and given you the tools to bring those strategies to life. But more important than any strategy and any tactic in social media is gaining the trust of your audience; if they feel what you have to say isn’t credible, it won’t matter where or how well you say it.

 

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Betting on Chat Roulette

Thursday, March 11th, 2010

photo by redorange.si

At any given time, you can expect to find over 20,000 people on Chat Roulette, the new one-on-one video, audio, and text chat service. After a slow launch with only 200-300 users at any given time as recently as late December, Chat Roulette has exploded as the newest way to explore and connect. Based off the same principle as text-only Amiga, Chat Roulette pairs strangers in real time from across the world to chat via web cam. The motivations are varied—to practice English, find musicians to jam with, to meet girls, to live out a persona—but the service is still in the free-for-all early stage. Garnering massive attention through blogs of screen shots and the occasional story of running into the Jonas Brothers, Chat Roulette is still forming as a new social medium.

 

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