
image from GeekCatnip
Last fall, Project Natal rocked the tech and gaming communities as the most truly interactive gaming platform to date. With face recognition and individualized responses, it blurred the line between single and co-op game play with its sophisticated AI. But gamers know that this combination game play is nothing new; services like Xbox Live the PlayStation Network and massively multiplayer online games like World of Warcraft and Final Fantasy XI bring other players into games remotely and allow a player to communicate with them in real time. Often years ahead of tech trends and with a finger on the pulse of consumer behavior, the gaming industry has also come to act as a trailblazer for marketers looking to make a splash in non-traditional media.
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