Author Archive

Use Online Social Networking to Power Up Your Real-World Networking

Thursday, February 11th, 2010

Guy Kawasaki at SXSW

Photo by Wendy Piersall

Social media can become even more powerful when you combine it with offline PR efforts and use it to supercharge your real-world business networking.

Probably the most important benefit for a lot of people getting on social media is the people you’ll meet, interact with, and start to build relationships with. I’ve met hundreds of interesting individuals since I started blogging in 2006—many of whom have become friends, mentors, clients, and business partners. But nothing beats meeting these people face-to-face.


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Three Corporate Social Media Campaigns that Get It Right

Thursday, February 4th, 2010

Photo by PatrickSmithPhotography

There are plenty of companies out there that get involved in social media, but they use it solely as a channel to hock more of their goods, refusing to authentically connect with their audience and solve customer problems. I’ve sent off complaints and left angry public tweets about plenty of companies that were completely ignored.

But then there are good companies that actually care. They listen to customer feedback, help solve problems, address problems when something goes wrong, and build consumer trust by taking responsibility for their mistakes.

Here are three excellent examples to follow while you’re building your online presence and figuring out how to integrate social media in your company:


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10 Useful Videos & Presentations to Help You Understand Social Media

Thursday, January 28th, 2010

Photo by Chaval Brasil

If you’re a PR professional who’s just starting to utilize social media marketing, or a business owner who knows you need to get involved online but you just don’t understand it all yet, it’s okay. Relax. We’re here to help you.

It can be difficult to wrap your head around all this “social web” stuff and understand the jargon, when you didn’t grow up with MySpace and blogs like some of us have. Social media requires you to think differently about marketing, and it encompasses a vast array of networks where people connect and share information, as well as tools that you can use to promote yourself online.


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Set Up Your Own Social Media Listening Post for Free Online Brand Monitoring

Tuesday, January 26th, 2010

Image by brainbikerider

On the social web, people are talking about your brand whether you’re participating or not. Do you know how to follow the conversation?

I have my own social media toolkit set up so that virtually any time anyone mentions my name, my company name, or links to my website, anywhere online, I’ll see it. I can then choose whether it’s something I should leave a thank-you comment on, share and promote to my own network, or take action to correct a mistake I may have made. You can no longer control the discussion. You can’t prevent people from saying whatever they want to about you online, but you can participate and guide the discussion. If you want to have an influential role in the conversation about your brand online, you need to be listening.


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When to Hire A Professional Social Media Consultant

Thursday, January 21st, 2010

Social media is more than just one more new method of marketing or advertising online. Social media is a living, breathing, growing organism, and it is based in communities. The fact is, if you’re not active in this growing industry, you will be left behind. People are talking about you, whether you’re present in those discussions or not.

You can’t keep sending out one-way communications in this new business environment. People no longer trust advertising; people trust people. Consumers trust their peers’ opinions. So you have to make personal connections.


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12 Tactics to Push Free Traffic to Your Blog

Tuesday, January 19th, 2010

The number one thing that will make you successful in social media is to write about and to do what you’re passionate about. Don’t blog just for the sake of blogging, and don’t blog to make money. The A-listers who make a 6-figure income (see: Steve Pavlina and Darren Rowse) didn’t start out to make money—they just wrote about what they truly had a passion for, that they could keep coming back to each week, each day, and add value to the discussion. And then they did it for years. That’s what will pull in readers and keep you motivated.

Once you build a foundation of flagship content on your topic, you’ll be ready to start sharing your new site with the world. Here are several methods to increase your traffic and to promote your blog for free:


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Why You Should Stop Wasting Thousands On Traditional PR and Use Social Media

Thursday, January 14th, 2010

Photo by luis.martinez

A majority of businesses today still market themselves by placing ads in the paper, in magazines, or television commercials and other TV spots. If you can get yourself on Oprah, then by all means go for it, but we all know that these days newspaper readership is down tremendously, and even though a publication might have a huge circulation, a half- or quarter-page ad in print can easily get lost without readers ever noticing it.

You need to direct your marketing dollars into things that get directly to your target market. For some markets, that might mean you actually don’t want to get too involved online, so I’m not going to try to sell you something you don’t need. You need to really narrow down your niche and compare it to the demographics of the media channel you’re considering advertising in. But the web has become home to millions and millions of consumers, of nearly every demographic, and when used properly, social media can be a fantastic way to connect with consumers who feel suffocated by advertising in this bad economy.

If you think social media might be right for you, and you haven’t put the time and energy into learning to properly build relationships there yet, here are four good reasons why you should:


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