photo by Donncha @ InPhotos.org
It is no secret that getting your “tribe,” as Seth Godin calls it, involved in your marketing and strategy is a good idea. In fact some of the most successful campaigns on the internet are crowdsourced. Look at Pepsi Refresh and what they are doing to get people both engaged with their brand think about making the world a better place.
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image by thejuniorpartner
Scary title today right? There is so much purity that comes from running a business and getting involved in today’s social media landscape. You hear all the experts saying to listen, provide customer service, engage with your audience and build real relationships. These are all great strategies, but at the end of the day you probably run a business.
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Image from Inc. Magazine by Philip Toledano
Over the past few months I have become very engaged and interested in ways to communicate with your team beyond the typical confines of a traditional office. It started when Justin Levy invited me to write for Workshifting and continued through a recent issue of Inc Magazine where the magazine went rogue and operated in a remote working situation for the month to test out its feasibility and how all these communication platforms can help you get more done and be more effective.
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photo by Yutaka Tsutano
It still amazes me that people aren’t onto things like Twitter and Facebook. Parents ask me if they should be on Facebook to spy on their kids. I ask them that instead, start thinking of using Facebook to build business and personal relationships for your own life or career.
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photo by unforth
I know you read that title and were probably like, no we are not building an internal social network, or using a platform like Ning. Well, don’t worry I am really not talking about “building your own social network.” I am talking about your network and how social that network is.
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Negative Nancy? That’s kind of a panzy term isn’t it? Well I guess, but I’m not really that upset with Apple, at least not as much as others out there – namely Adobe, Lala fans, those still waiting for iPads, those still boycotting AT&T to get an iPhone and the entire music industry who was forced to liveby the iTunes standard of $.99 music.
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image from Floor Koop
This has been a crazy week for me, as I’m sure it was for all of you. Only, there was a major (some could say catastrophic) disaster that occurred in the middle of mine. Things were going as planned as we were in the middle of a new artist’s launch. Tuesday we dropped the video and in less than 24 hours we hit 10,000+ views on YouTube. Thursday was the big launch as we were corresponding an all digital release with Earth Day, keeping bad music from polluting the Ozone.
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