Author Archive

Crowdsourcing Contests

Monday, June 7th, 2010

photo by Donncha @

It is no secret that getting your “tribe,” as Seth Godin calls it, involved in your marketing and strategy is a good idea. In fact some of the most successful campaigns on the internet are crowdsourced. Look at Pepsi Refresh and what they are doing to get people both engaged with their brand think about making the world a better place.


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Who Likes Money? Why Are You Scared To Use Social To Make It?

Monday, May 31st, 2010

image by thejuniorpartner

Scary title today right? There is so much purity that comes from running a business and getting involved in today’s social media landscape. You hear all the experts saying to listen, provide customer service, engage with your audience and build real relationships. These are all great strategies, but at the end of the day you probably run a business.


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Communication Tool Chess Moves

Monday, May 24th, 2010

Image from Inc. Magazine by Philip Toledano

Over the past few months I have become very engaged and interested in ways to communicate with your team beyond the typical confines of a traditional office. It started when Justin Levy invited me to write for Workshifting and continued through a recent issue of Inc Magazine where the magazine went rogue and operated in a remote working situation for the month to test out its feasibility and how all these communication platforms can help you get more done and be more effective.


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Flashy Or Classy?

Monday, May 17th, 2010

photo by Yutaka Tsutano

It still amazes me that people aren’t onto things like Twitter and Facebook. Parents ask me if they should be on Facebook to spy on their kids. I ask them that instead, start thinking of using Facebook to build business and personal relationships for your own life or career.


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Are You Building A Social Network?

Monday, May 10th, 2010

photo by unforth

I know you read that title and were probably like, no we are not building an internal social network, or using a platform like Ning. Well, don’t worry I am really not talking about “building your own social network.” I am talking about your network and how social that network is.


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Is Apple A Negative Nancy?

Monday, May 3rd, 2010

Is Apple Evil?

Negative Nancy? That’s kind of a panzy term isn’t it? Well I guess, but I’m not really that upset with Apple, at least not as much as others out there – namely Adobe, Lala fans, those still waiting for iPads, those still boycotting AT&T to get an iPhone and the entire music industry who was forced to liveby the iTunes standard of $.99 music.


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Even With Social Media You Need To BackUp

Monday, April 26th, 2010

image from Floor Koop

This has been a crazy week for me, as I’m sure it was for all of you. Only, there was a major (some could say catastrophic) disaster that occurred in the middle of mine. Things were going as planned as we were in the middle of a new artist’s launch. Tuesday we dropped the video and in less than 24 hours we hit 10,000+ views on YouTube. Thursday was the big launch as we were corresponding an all digital release with Earth Day, keeping bad music from polluting the Ozone.


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