Author Archive

Engaging On Multiple Engagement Levels

Monday, April 19th, 2010

photo by = xAv = ()

If you are reading this site chances are that you have multiple profile pages, a “home base website,” some videos online, maybe a commercial or print ads running and then you also may have a mailing list, paying customers, window shoppers and people that have just “heard of” your brand.


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Things Are Happening Really Fast

Monday, April 12th, 2010

photo by motionblur

The speed of business and life has sped up dramatically over the past few years. As someone who has grown up in the digital age, attached to everything from beepers to cell phones and now laptops and smartphones, the connection between people is almost instant.

I have been working with some businesses and their process for lead generation. Boy has this world changed, especially in the B2B markets.

Here is a real world example. A company that provides advertising has set up searches within Tweetdeck for local occurrences of search terms that could lead to prospecting. Every few minutes each individual rep hears a little Tweetdeck (Star Treck style) beep and in comes someone who has posted a message in real time about their needs in this market.

The sales rep calls the prospect literally seconds after the Tweet is posted and is able to provide a solution.

The first time we had this office attempt this tactic it was magical and unreal. The alert came in and we went to the profile of the person we were going to contact. Low and behold on this person’s Twitter Profile he had his office line in the graphic. How convenient?

The person was shocked to know that anyone was even reading his Tweets and since we were so attentive and engaging this sales rep got a new contract.

It doesn’t always happen this way. Sometimes the quickness is too quick.

Where and when do we draw the line?

Chris Brogan often talks about how quickly he gets to emails and that some people are turned off if they don’t get a response in less than a few hours. He calls this the “assault on anywhen.” Here is some of what he had to say:

None of us are performing surgery (unless you are). You’re not calling me for the antidote to a poison. We MUST police ourselves about our sense of urgency. What happens, and I can be guilty, is that when WE need something, we push for it, not really taking into consideration the other side of the equation. So instead of just ticking something off our list, we come off as insistent and insensitive to other people’s situations.

Then The Technology Changes Fast As Well

Take the case of the iPad. While the Kindle and the Nook have been on the market for some time, it is Apple that is making things change fast. Media delivery, subscriptions to movie,s, newspapers, magazine, music, games and more.

All of these developers need to shift their approach when a new media sells close to half a million copies its first day in the real world with much more to come as they stock up for the summer and the ever growing holiday season (its not that far away in retail planning).

So…Fast Is Good and Fast Is Bad?

If fast is good, we can get to our customers and give service on the fly, but it can also be bad – scaling the need for immediacy and ever changing technology (I have companies that are still scared to make an iPhone app, nonetheless are not ever thinking about an iPad), what can we do about it?

Honestly I am not the guy with all the answers (I’m too busy returning @ replies and emails to create a solution – God forbid that my late reply loses me business).

What I do want to do is talk about this problem. Whether you are a social media person or a small/large business, what are you doing to work with the speed of today’s world?

This post was written by Greg Rollett, a social media marketer working in the music industry.

Don’t Forget About Audio

Monday, April 5th, 2010

photo by penmachine

I was in Miami for the Future of Web Apps conference in February of 2008 (dating myself in this social media realm) and I was introduced to hard core Podcasting. This was my first foray into audio that wasn’t music or radio based.

There was a session presented by some locals who were talking about Podcasting with a mic in the center of the room. This was right up my alley but I didn’t really get it.


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Fine Tuning Your Search With Social

Monday, March 29th, 2010

photo by kitch

If you have been checking out this site for any number of time, you can see some great examples of how small businesses, large companies and the big entertainers use social media. You probably also understand how important search is. You may have even found an article on this site via Google or Bing.

The big piece that many are missing is the integration of search and social, and doing it in such a way that benefits your business’s bottom line and gives your customers either:.


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5 Things The Music Industry Teaches Us NOT To Do With Social Media

Monday, March 22nd, 2010

Music Industry and Social Media
photo by Kmeron

Working in the music industry sure has its fun moments, celebrity signtings and big ideas that can reach millions of people emotionally – something that really can impact sales and long-term commitment to a brand. Though they are looked at as rock stars or people that have everything going for them, they have made some pretty big mistakes when it comes to social media. I thought today we could look at some ways that the music industry has mismanaged social media and how you can learn from them.

Ghost Tweeting

This one may sound either ridiculous or brilliant, but for those looking to build authenticity and transparency in their brand, ghost tweeting is a big social media no-no. Essentially ghost tweeting is having someone, possibly an agency or a PR firm send out Tweets on your behalf. This is a misleading practice and something that brands should turn a cold shoulder to.


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What Are You The Best In The World At?

Monday, March 15th, 2010

photo by _fLeMmA__

I was taking a course with a mentor and one on the exercises was on setting goals and business purposes and all that other fun stuff a twenty-something entrepreneur wants to hear and do.

One question that he said really impacted my business and how I deal with creating content, social media and really, business in general. That question is:

(input your name here), What are you the best in the world at?

Man, that’s a tough one. What am I the best in the world at? I don’t know, checking Twitter and GMail the fastest? Watching Entourage marathons?


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This Social Media Stuff Is Actually Pretty Easy

Monday, March 8th, 2010

(Social Media is so easy a Caveman could do it! – Photo by Don Hankins)

We like to make social media difficult to understand. We like to keep creating new shiny toys, sites and systems and the new one always seems to come out just when you got the hang of the “old thing.

Bloggers that blog about social media and marketing experts like to complicate things that should be relatively easy. Social media is all about, ironically, being social. You know listening to and talking to other people in a social environment. The Internet has just changed the location, not the message.


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