Author Archive

Great Small Business Apps!

Wednesday, June 9th, 2010

photo by Steve Rhodes

Everyone is on the go these days and small businesses are learning to streamline responsibilities so they don’t lose ground. A great tool for keeping things organized on the go is your smartphone and some amazing apps! Here are five apps that can help maximize your effectiveness and help small businesses stay on track and keep up with the lightening speed of client work!


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You’ve Been Yelped

Wednesday, June 2nd, 2010

image from

In a past post, we touched on the importance of being involved in review sites. We mentioned the importance of third-party validation and unbiased posts from people in your social network–or from strangers! is one of the most popular review sites and due to its online presence, often yields a higher search ranking than its competitors.


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Evaluating a Campaign

Wednesday, May 26th, 2010

image from martin.canchola

When creating a social campaign and taking it to the end, evaluation is key in analyzing the performance. For instance, most likely you used a mix of marketing for promotion and/or execution, so you definitely want to evaluate the entire campaign as closely as possible and determine what was effective and what wasn’t.


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Scavenger Hunts-On and Offline

Wednesday, May 19th, 2010

image from ryanrocketship

A great example of social media integration with offline marketing is the recent rise in scavenger hunts! Along the lines of a traditional scavenger hunt, a list of clues are provided online and users must solve the clue and receive the rewards by visiting the venue.


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How To: Get Everyone On Board to Launch a Social Media Campaign

Wednesday, May 12th, 2010


I met a guy the other day who was part of a large company. He told me that he wanted to have a Website for their company location and was thinking about getting involved in social media to help their online audience and generate leads and more business. Of course I thought this was a great idea and we starting throwing ideas at each other.


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Patience Please…

Wednesday, May 5th, 2010

photo by eyewrisz

So you launch your campaign, the excitement is high, everyone is on board…Then about two weeks later, the excitement fizzles and you are looking for results.


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I “like” it. Do you “like” it?

Wednesday, April 28th, 2010

image from Oversocialized

So Facebook rolled out the “like” button and threw page owners, Facebook users and Internet surfers for a bit of a loop and added a ton of questions to their laundry list of existing Facebook marketing and privacy questions.

So let’s answer just a few…


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