Author Archive

What’s With Foursquare? Part II

Wednesday, April 21st, 2010

photo by MariSheibley

As Foursquare continues to gain popularity, the capabilities are expanding and businesses are learning how to leverage the mobile program and encourage in-store traffic through incentives.


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Facebook…”Fan” Pages to “Like” Pages?!

Wednesday, April 14th, 2010

So Facebook is continually in the media making changes (almost monthly) to their platform and making it difficult for marketers and users to know what is going on next…and when it might happen.

The latest word on the street is that Facebook fan pages will change the words “Become a Fan” to a simpler “Like” function. Instead of opting in to becoming a fan, a user can “like” the page and become a “connection.”

Why? Well, Facebook noticed the amount of users who “fan” pages and compared it to the amount of users who “like” posts and decided users are more inclined to click the “like” button (duh!). Facebook believes adding the “Like” button in lieu of “Become a fan” will encourage more users to click and interact with businesses.

Hmmm…not so sure about that.


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TV to Facebook- The New Trend?

Wednesday, April 7th, 2010

Photo by ASurroca

We’ve seen it with uni-ball and now with Oreo–TV advertisements sending you directly to their company Facebook fan pages. They’ve ditched the idea of sending you to their Website homepage (with an overload of messages) and are streamlining your attention to engaging on their social networks.

…but what is the value?


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Checking the Pulse

Wednesday, March 31st, 2010

Image by dvchrty99206

The rate and review sites, which are becoming so popular and gaining recent hype (,, are causing business owners to get worked up over every little word. Understandably, they take the criticisms to heart, but is it really worth reading into everything?

Testing the waters using a consumer sentiment report and gauging overall opinions seems to be a better approach, which really is simply checking the pulse and finding out what people are saying…in general. It makes sense to be aware of what individuals are saying in case they need to be directly approached, but an overall sentiment appears to yield the same results and can benefit the marketing and social strategies more than taking the time to review every word and every criticism case by case.

So how do you do this?


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Social Search

Wednesday, March 24th, 2010

photo by Thomas Hawk

As Google continues to take over the tech world and dominate your online activity, Google strives to emphasize the importance of social interactions and relevancy. One way they are doing this is through the Google social search function.


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So…How Are You?

Wednesday, March 17th, 2010

Friends working together

A problem with social media for business, is that too often the focus is on what the business wants. When setting the social strategy, the business will assume they know what they should be saying and they know what their audience wants…and to a point, that is true. But do they have the answer to what their audience wants when it comes to social interactions?


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What’s With Foursquare?

Wednesday, March 10th, 2010

So if you aren’t familiar, a “relatively new” network, Foursquare is getting a lot of attention.


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