Photo by US_Air_Force

The key to launching and a successful social media effort is being as prepared as possible prior to execution. This means to be prepared in the sense of:

1. A communications plan–the integrated approach and circle of influence and messaging
2. Schedule of social media updates and the focus of the updates–determine what is going to be said and when
3. A response plan for negative and positive comments based on the campaign and any difficulties, which are encountered–you will always receive both types of feedback for numerous reasons
4. Monitoring, tracking and reporting–need to know consumer sentiment and how things are going from a ROI standpoint

One element, which often seems lacking is the response plan…So let’s focus on the response plan and the best way to prepare.

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