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Do You Understand Your Customer

Wednesday, April 28th, 2010

As more and more companies continue to leave store-front businesses in exchange for e-commerce sites, one important question that these businesses must ask themselves is if they really understand their customers. While it is easy to say you made a hundred sales in one month, the more important question is why your customers chose to buy your products and how you can replicate the same results.

With user information becoming increasingly valuable, being able to understand your customers behaviors, trends as well as likes and dislikes can be the key to whether or not you have a successful business. With this problem though, comes a possible solution thanks to social media and more specifically, Facebook.

 

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Will You Really Love [The New] Ning?

Tuesday, April 20th, 2010

If you visit the homepage of social networking site, Ning, you will notice at the bottom a portion conveniently titled: “Why You’ll Love Ning.” If you click on the View more button, you will be taken to the About page that lays out 6 simple reasons to why you should join. Still, after looking over the reasons that they lay out, is it really enough to compel a user to sign up for an account?

 

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How Facebook Is Changing The Way You Think

Tuesday, April 13th, 2010

Photo by pshab


Did you hear who is getting married? Or about who got accepted into medical school? If you haven’t go check your Facebook feed, it is bound to be there.

As Facebook continues its’ rise to social networking supremacy, it is re-inventing the way we get information. Before there was Facebook, the way we got information about our friends and colleagues was through word of mouth or email. While we still share information through this manner, Facebook makes email seem like ‘snail mail‘ in comparison. Through news feeds and live updates, you can tell people where you are and what you are doing. You can share what you think about the movie you just saw and who you are dating and in some cases, who you aren’t. In an extreme case, you can even update your friends that you are “lost” and “trapped.”

 

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Marketing: Are You Going Up Or Down?

Tuesday, April 6th, 2010

As we continue to develop new ways to get our products and services to end users, identifying whether or not you are going down or up when it comes to marketing is an important question to consider. While it is easy to say that you have built a marketing campaign that involves Twitter and Facebook and that you also have a PR team that sends out press releases, it means nothing unless it all funnels back to the idea of moving forward and improving your brands value.

Signs You Are Moving Forward

As mentioned, moving forward involves improving your brands value. While this may seem like a broad concept, we can help narrow it down by looking for these 3 characteristics:

 

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How YouTube Became “Mainstream” Marketing

Tuesday, March 30th, 2010

YouTube

When YouTube first launched in 2005, no one could have predicted the impact that YouTube has today. Unlike other networking platforms where there are multiple options available for organizations to use, YouTube is far and beyond in a category of their own when it comes to video sharing and content. While there are other options such as Vimeo, what separates YouTube from the rest is that they have become ‘mainstream’ in regards to marketing.

When used as an adjective, “mainstream” is defined as “representing the prevalent attitudes, values, and practices of a society or group.” With that said, mainstream is the perfect adjective to describe YouTube.

 

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Why Aren’t You Blogging Yet?

Tuesday, March 23rd, 2010

Blogging

If you haven’t started blogging, a good question to ask yourself is “why?” As the number of blogs continue to grow each day, blogs are being seen less as ‘online diaries’ and more as ‘professional insight.’ While there does still exist the casual blogger who writes about there daily lives and rants, more and more companies are utilizing the open communication of blogs to help build their authority in there respective fields.

The Numbers Game

In 2009, internet blog search engine, Technorati, reported that 77% of internet users read blogs. Further, 900,000 blog posts were being added every hour. With the number of internet users sure to grow, it is no wonder why companies are trying to capture that market.

As the saying goes, it just makes sense numbers wise. The ROI can be huge if done correctly. Writing a good blog doesn’t necessarily take hundreds of dollars, but rather a creative approach to branding.

 

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Social Media And Customer Service

Tuesday, March 16th, 2010

As companies continue to look for ways to save money, one area that is sure to go under review is customer service. While many would agree that customer service is one of the most important areas of a company because of the role they serve at the front lines, customer service is greatly under appreciated. It’s not he most glamorous role, but it is important.

 

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